Sportskred Solutions’ Post

Have you noticed your digital advertising costs are only going one way? A lot has changed in social media over the last years - social media platforms have evolved from simple networking sites to powerful marketing tools. Brands and businesses increasingly rely on these platforms to engage with consumers, build relationships, and promote products. However, as the competition intensifies and algorithms change, acquiring and maintaining an audience on social media is becoming an extremely expensive business!!! As more brands compete for customer’s attention, the cost per click (CPC) and cost per thousand impressions (CPM) have skyrocketed. Social media platforms like Facebook, Instagram, and LinkedIn are continuously updating their algorithms, making organic reach a dry river bed! Without paying to boost you are unlikely to get much visibility. In addition to this, there are the algorithm changes that favour personal posts and popular trends, and businesses are not that great at creating truly 'social' content - when strict brand guidelines are imposed it tends to look like 'corporate' media, and not very social. Anybody out there remember the classic "we 'just' need a viral marketing campaign"? There are tens of millions of posts made daily, so getting content to cut through ain't easy, and it is only going to get harder. Using influencers is still a popular and cost effective method today, although with some caveats! Audiences have become wary of people being paid to pretend. And once you've finally got that audience, then what? Well, you need to keep feeding the audience with content, otherwise goodbye expensively acquired audience! If this all sounds familiar, don't hesitate to get in touch. We can't solve everyone's social media challenges, but if you are looking for cost effective ways to reach and grow audiences, and engage your community, we can definitely help. We can help you reach large audiences organically through our world-leading technology. #socialkred #contentsharing #socialmediamarketing #socialmediasponsorship #sportskred

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