Determining target age range for digital/social media ads I was working for a brand that had a specific target audience, but not necessarily one that marked a certain age range. When I was setting up social media ads for this brand, I was confused when it came to specifying the age range we wanted the sponsored posts to reach. Working with 18+ audiences makes it easier with laws in certain countries so that was an easy decision to make (especially since they weren’t specifically targeting anyone under 18). The scale went all the way up to 65+ years. There was no option but to experiment for a few hours, I realized (I’ll admit, with some excitement because I love to experiment). And it really wasn’t as difficult as I thought it would be. The first few hours of running one add showed me exactly what age range was engaging with it the most. I stopped that add and ran a new one that narrowed down the age range. Not only did the new ad get a better response, but it also helped the team get a clearer understanding of who our audience was, just based off of some quick and easy market testing. I’m a big proponent of experimenting with content, audiences, and social media marketing tactics. If this example resonated with something you’re currently focussing on with your social media marketing, give this a try and let me know how it worked for you!
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Social Media Content Creator and Strategist | Community Builder
11moMy two cents: know when to pause and re-assess a digital ad if it isn’t giving you the desired results.