Grab a pencil and paper, let's do an exercise.
1. Brainstorm. List out at least 20 values that you live by that come into your head. (They might include honesty, health, family, money, fun, creativity, environment, chocolate 😊 .... keep going!)
2. Group. Now that you have your value list, go through that list and group the ones that are related into 7 groups. (For example honesty and integrity are sort of the same thing.)
3. Find the Keystones. Look at each group. What is the one word or phrase that can encompass all the values within that group? (For example a group with the values Honesty, Integrity, Openness, Trustworthy can become "Authenticity".)— These seven groups are your Keystone Values. They are the main personal values you operate from on a daily basis.
4. Create Value Statements. Think about how those Keystone Values will determine how you operate your business. (Authenticity — Authentic and Open Communication )
The fancy wording for your official Value Statements can come later. The key here is narrowing down how you will set your sails for your vision, and your goals. They will serve as a check point for you—and for anyone that may work for you—to ensure your business and your Visual Identity (or brand) remains aligned with your Keystone Values.
#wonderlust #design #creative #webdesign #brandcreator
Personal & LinkedIn Branding Expert | Content Strategist/ Writer | Web Developer | Social Media Marketer | CRM Trainer. A Storyteller turned Content writer who loves building strategies :)
8moCoffee over anything, any day 🔥