Ron Shulkin’s Post

Hey, can we talk trade shows for a second? Lots of companies attend them. They are a lot of work. But they can also be very exciting—and very lucrative. Emphasis on “can” here. We've met many companies that have disappointing experiences with their trade shows. The results fell flat of their expectations for the show. In this article we discuss ideas for before, during and after a trade show to ensure it is effective. #TradeShows #TradeShowMarketing #BeyondtheBooth https://lnkd.in/gB6eie4h

Are you getting the most out of trade shows? Many companies spend a lot on trade shows but miss the bigger picture. Think of a trade show as just one day in a whole year of marketing efforts. What about the other 364 days? Here’s how to approach trade shows strategically: 1. Plan Beyond the Event Don’t just focus on the day of the show. Plan your marketing efforts before, during, and after the event to maximize engagement and follow-up opportunities. 2. Maintain Consistent Visibility Be present throughout the year, not just at trade shows. This way, potential clients will remember you when they need your solutions. 3. Build Relationships Use trade shows to start conversations, but ensure you have a system to maintain those relationships year-round. 4. Internal Systems and Processes Develop strong internal systems and processes for your marketing. This ensures continuity and efficiency, even if your team changes. 5. Schedule Meetings in Advance Leverage trade shows to meet in person with potential clients. Set up these meetings in advance to ensure you make the most of your time there. 6. Present and Educate Try to secure opportunities to speak or present an educational topic. Being a thought leader at the event adds value and increases your visibility. 7. Create Quality Content While at the trade show, find opportunities to create content. Conduct interviews with thought leaders in the space to generate valuable content for your audience. How do you make the most out of your trade show investments? Share your thoughts and strategies below! #marketingstrategy #tradeshows #businessgrowth

✨ Want to make your next trade show unforgettable? A well-designed booth can be the game-changer your brand needs! Your booth isn’t just a space—it’s your brand in action. Stand out, engage attendees, and drive meaningful results with a setup that speaks to who you are and what you offer. At the events agency, we specialize in crafting high-impact booths that: ✅ Attract the right audience – Eye-catching designs that pull people in. ✅ Showcase your brand – Communicate your message with clarity and style. ✅ Leave a lasting impression – Ensure you’re remembered long after the event ends. Ready to take your trade show presence to the next level? Let us help you create an experience that drives real results. 💼✨ #tradeshowtips #eventplanning #boothdesign #eventmarketing #brandingstrategy #businessgrowth #engageyouraudience #theeventsagency

🚀 Mastering the Power of Clarity James Auerbach, CERP hits on such a crucial point here—how often do we get caught up in over-explaining instead of delivering focused, impactful answers? Trade shows (or any professional gathering) are moments of opportunity. A clear, concise explanation of your goals not only saves time but also builds credibility and opens doors for collaboration. James’ evolution from “fumbling” to laser-focused clarity is a great reminder that preparation transforms interactions. How do you prep for these moments? What’s your go-to strategy for nailing the “Why are you here?” question? Let’s share ideas and keep growing.

2 non-obvious insights in trade show marketing and a mistake our customer made: 1. Just because you have a cool idea, doesn't mean it's the right strategy and approach for a specific show/event. 2. Just because it's the biggest show in "your industry", it doesn't mean you need to use your best idea and "go all in." It's tough to tell clients this, but we've seen it over and over: Everyone must consider and understand that... Big booth spend at the big show could possibly lead to lukewarm results, and its not always the play. You dont need a big booth because your main competitor does, and you don't need the big booth because you feel like you should. Strategy and approach is everything. Know the audience, know the show, make educated and tactical decisions. You are there to drive results, do things that make sense and can drive results. I love the idea of scouting a show before deploying 💰, time, and resources at a tradeshow. I also love testing a show with a minimal investment but highly strategical approach. Decisions like these are how you win a seat at the table as an event marketer. Be a steward of your budget and of the outcomes you are contributing to the business.

How quickly and clearly can you EXPLAIN YOUR GOALS for attending an industry trade show? It's trade show season. I was attending a show a few week's ago and someone asked me point-blank: "What are your goals for attending this show?" Unprepared I fumbled through a long-winded reply about my company’s capabilities, our 2025 revenue plan, and a handful of other topics that didn’t actually answer the question. By the end, I realized I had failed to clearly and concisely explain why I was there and totally confused the person I was talking to. TOTAL missed opportunity. Fast forward to YESTERDAY and I made sure I was ready the next time someone asked me a similar question. My reply this time: "I am attending to make new connections with companies who are looking to enhance their onsite hospitality and marketing interior spaces, elevate their trade show and exhibit displays, and design and build new traveling marketing or experiential programs." This time, my reply focused on clear objectives, was relevant to what our company does and easy to understand. Positively it also sparked a meaningful discussion about how we could potentially work together. Can not stress more the importance of being able to quickly and clearly explain why you are attending an industry event. I wonder what some of the sales gurus on LinkedIn like Jen Allen-Knuth, Josh Nickell, Elliott Vigil, Leslie Venetz, Keith Weightman, Jason Bay, Michael Martinis, Robin Denny, MBA CERP CPCE, Krysten Conner, Mary Moore Larick, CERP think about this topic (and how they give their pitch advice). #ElevatorPitch #BusinessDevelopment #LeadWithPositiveIntent #OnTheRoadAgainDad

How to Enhance Your Presence at a Trade Show!

This BizBash blog article underscores just how vital a clear mission statement is for pulling off successful trade shows and exhibits. It’s all about knowing why you’re hosting the event right from the start, which helps align your planning, draw in the right crowd, and create a seamless and memorable experience. By asking the right questions and keeping that mission front and center, you can design events that hit your strategic goals and leave a lasting impact. Read the article here: https://bit.ly/3KQdWth #ExhibitOptions #TradeShowMarketing #EventMarketing #ExhibitCanHelp #OurTeamIsYourTeam

Preparing like Mike Tyson for your next big event? Here are some essential tips to ensure your team is primed to knock your next trade show out of the park! 🥊   Plan ahead: Starting preparations early allows you to iron out all the details and maximize your impact at the trade show.   Prepare your teams: Effective communication is key! Ensure your sales and executive teams are well-informed and aligned on goals and strategies for the event.   Schedule pre-show meetings: Gather your team for pre-show meetings to go over logistics, expectations, and any last-minute preparations.   Leverage social media: Build excitement and attract attendees to your booth by sharing teasers, behind-the-scenes glimpses, and event details on your social media platforms.   Giveaways: Consider offering branded items or other incentives to draw people to your booth and leave a lasting impression.   Remember to refine your goals and objectives continuously as you prepare for your trade show. With proper planning and coordination, you'll be well-positioned for success at the event!   #TradeShowPrep #EventMarketing #BusinessSuccess 🎉

Be "One" with Your Audience! If you want to ensure your event meets your prospective audience’s expectations, audience polling would be indispensable to your events. Whether your event is a major corporate conference, a trade show, a small gala, or a local business conference, it can thrive on audience polling. The more you know about your prospective audience, the better you can serve it and make your brand shine! You can customize your event to your intended attendants and be “one” with it. White Misk is your partner in planning your event by the following: 💡 Real-Time Feedback: Audience polling allows you to capture immediate responses, enabling quick adjustments to strategies or products. 💡 More Accurate Decisions: The more you base your event planning decisions on data-driven insights, the more responsive you can be to your attendants so the more they enjoy your event. 💡Unity with the Attendants: Polling promotes a feeling and perception of connection and participation with your attendants, making them feel that you accommodate their preferences and expectations. 💡Personalization: Collecting data allows for more customized and personalized content, making your attendants feel like you care about them. White Misk can help and make you shine with its polling solutions. Contact us for any question or to book an event with us. Contact information: customer_happiness@whitemisk.com +(971) 524560543 #branding #eventplanning #businessconferences #corporateconferences #riyadhconferences #luxuryevents #audiencesurveys #eventplanningcompanies