Congrats to Scottie on his well-deserved PGA TOUR Player Of The Year honors — it was an honor to host a surprise party for the Schefflers at our Plano, TX (Accent Dr.) store this week for the World No. 1 to be presented with his award! And yes — you can shop this t-shirt for a limited time at our Dallas-area stores. 👏
Over the last three years, as Scottie Scheffler has racked up win after win, his unique footwork has become a beloved trademark of the FedExCup Champion and World No. 1. On his way to becoming the first ever back-to-back THE PLAYERS Championship winner in March, a commenter on our social media joked that his body at impact would make for a great logo. Taylor Ryan, our curious and creative Social Content Manager, did not hesitate. She created the Scheffler Shuffle logo from a screenshot and it was released from PGA TOUR social to celebrate Scottie's win. The logo and social buzz that followed helped the trademark go from recognizable to iconic. Months later, at a FedEx charity event in a PGA TOUR Superstore near Scottie's home in Dallas, the limited edition Scheffler Shuffle t-shirt was unveiled, with proceeds benefiting Behind Every Door, a non-profit close to Scottie's heart. Taylor was on hand for social coverage, of course. Congratulations Scottie Scheffler, and to all creatives like Taylor, who play a part in bringing to life our world class athletes.
-
-
-
-
-
+1
Lou Delfino
4mo
This is a great!
Ray Hemmig
4mo
A Great tee shirt…for a great Dallas area golfer!
Account Executive | Partnering with Companies, Organizations, and Individuals to Transform Ideas into Impactful Visuals
4moLove this 👍