Paramount Sales & Marketing’s Post

Yesterday, I gave a sneak peek into the 5 Essential Strategies for SaaS founders to maximise their marketing ROI in 2025. Today, let’s kick things off with Step 1️⃣ : How to Build an Effective ICP for SaaS Growth. Deepening your customer research is key to creating a focused Ideal Customer Profile (ICP) that connects your marketing with the right audience. When you truly understand your best customers' characteristics, pain points, and needs, you can create campaigns that resonate and convert. Ready to dive in? Check out the 'How to Build an Effective ICP for SaaS Growth' blog and grab your free ICP template - link in the comments!

🚀 Are you attending #SAASCON24 Bengaluru by SaaS Insider ? 🚀 If you're aiming to scale your SaaS to $10M ARR and beyond, don't miss out on my session on creating your "Event Marketing Playbook" 📅 When? Friday, 12 pm IST 📍 Where? Stage 2: Road to $10M I'll be sharing some of Whatfix's secret sauces for crafting a powerful Event Marketing Playbook. And also discuss some of the real-world ideas that we've tried and tested for driving our demand and brand awareness, turning events into a cornerstone of our growth engine. 👉 What’s in it for you? ✅ Proven strategies for event-led growth with real-world insights from Whatfix ✅ Event-led marketing playbook which you can apply directly ✅ Real-world insights from #Whatfix on how we grew our Field Marketing engine contributing multi-million dollar revenue YoY Register your interest now: https://lnkd.in/g5i4ADJS See ya there! #SaaS #MarketingStrategy #EventMarketing #Whatfix #GrowthMarketing #SaaSCon24

How to Set Specific Measurable Goals for KPIs in Business Learn how to effectively communicate your KPIs with specific measurable goals and timelines. Discover strategies for growing leads, website traffic, and media engagement. Set clear targets and deadlines to drive success. #KPIgoals #MeasurableTargets #BusinessGrowth #LeadGeneration #WebsiteTraffic #MediaEngagement #SuccessStrategies #GoalSetting #Timelines #BusinessSuccess

As the year winds down, driving revenue is top of mind for all of us. I’m happy to share my tips and best practices with fellow marketers, alongside 11 leading SaaS Marketers professionals. 👉 Check out the latest article on SaaSiest to uncover growth hacks that can help you finish the year strong! https://lnkd.in/exKP8uVb 🌟 Discover 36 targeted strategies—from refining your ideal customer profiles and building communities to optimizing content and doubling down on proven tactics. #SaaS #B2BMarketing #GrowthMarketing

Day 3: Solution Aware Stage: Discover the Best Solutions for Your Challenges 🔍" Day 3 focuses on the Solution Aware Stage, where your audience is seeking answers. Now they’re exploring solutions. Educate them with: 1. How-to guides. 2. Product comparisons. 3. Case studies showing success. Example: "Testing multiple GTM tactics helps you find what works best for your audience. A/B testing can be a game changer." Join 500+ SaaS founders who get actionable GTM tips, real-world examples, and proven strategies straight to their inbox. Sign up for my weekly newsletter. https://buff.ly/3YNl8No #SolutionStrategy #MarketingTips #SaaSTactics

If you’re a SaaS business scaling from 1 to 10M ARR, you’ll likely hit some major marketing roadblocks: - generating more qualified leads without blowing up costs - evolving your messaging as the product serves a broader audience - expanding into new markets with different cultures, languages, and values - managing more complex campaigns across regions, verticals, and products - building (and reshuffling) your marketing team to keep up with growth - attribution gets messy with multiple touch points and channels - budget allocation becomes tougher as acquisition costs rise The list goes on, but some companies still nail it and some leaders know the ropes. That’s why we’re excited to have Mark Appel, CMO of Sendcloud and former marketing leader at CM, Exact and Backbase, share his playbook for scaling to 10M ARR at SaaS Summit Benelux on 6 Nov 2024! As a marketer myself, I’m eager to learn from his insights. I’ve spoken with Mark a few times and have been impressed by his ability to quickly structure marketing teams and processes. This session will be available to all SaaS Summit ticket holders ✅ #welovesaas #saassummit #saassummitbenelux

Next month, we’re sitting down with a CMO who mastered the art of attribution to not only get more customers but also slash cost-per-lead by 30% YOY. Co-hosted by MyComputerCareer and Attribution, this #webinar offers actionable insights, access to industry experts, and a live Q&A to address all your burning questions about following their roadmap. Join us live on 11/14, or sign up here to receive the recording if you can't attend: https://lnkd.in/g4FSkZKZ #MarketingInsights #DigitalMarketing #LeadGeneration

📉 Struggling to hit your revenue goals? It’s time to shift gears for 2025. The old outbound methods aren’t cutting it anymore. Cold emails and outdated tactics deliver fewer meetings and even fewer conversions. 💡 The solution? A demand generation engine. Success today means building a system that delivers consistent, valuable, and engaging content to your audience. Think TikTok-level influence—video content is key to staying in front of your target accounts and driving real results. If 2024 performance has been declining, the same plan won’t work in 2025. Shift to strategies that create awareness, build trust, and activate leads who are ready to buy. 🚀 Ready to rethink your strategy? Let’s talk about it more on December 17 in our upcoming webinar. Register now! Session 1 (Europe): 10:30AM GMT https://lnkd.in/gmDz_ycD Session 2 (USA): 1PM ET https://lnkd.in/g5Ybv7BP

👋 Hey SaaS marketing leaders! I need your expert insight. My friend Jenn Steele at SoundGTM is exploring how companies like yours crush demand generation. If you're a CMO, VP of Marketing, or Director of Demand Gen at a US-based SaaS company with $5M–$100M ARR or Series A–D funding, Jenn wants to run her ideas by you for just 20 minutes. No pitches (or just one really bad one). No fluff. Just a conversation to help her validate some assumptions about who truly owns demand gen budgets and processes at your stage. Your expertise could help shape how SoundGTM evolves, and who knows, you might walk away with a cool new perspective, too! Drop me a DM if you’re curious or want to help out a fellow SaaS pro! #SaaS #marketing #demandgen

The only talk I heard at SaaStock this year was by Kyle Poyar and Andrew Davies! If these names aren't on your radar, you're missing out on gold for your company. Key takeaways that resonated with me as someone in GTM: ♠️ MVP Doesn't work anymore - Traditional wisdom "If are not ashamed of your first MVP, You've shipped it too late". Building software is getting all the more easier. You need a solid market to go to market. 🔺 The Marketing Trinity - The future of marketing hinges on three pillars: Brand, Storytelling, and Automation. 🙂↕️ First Marketing hires need to be "Generalists" over "Specialists" - Your first marketing hires should be versatile generalists. You need people who can experiment with GTM, learn quickly, juggle multiple tasks, and move at lightning speed. 🏢 Building an audience is going to be key. Especially if you're launching a B2B SaaS product. Distribution will be the key differentiator. 🚥 It is becoming increasingly difficult to be in Horizontal B2B SaaS but can be rewarding. Although - your GTM needs to be vertical. Slice and dice your lists and be focussed. Bottom line: If you're not following Kyle Poyar and Andrew Davies, you're leaving money on the table. Their insights are shaping the future of B2B SaaS. #SaaS #B2BMarketing #GTMStrategy #SaaStock #Marketing #GTM