Founder of We Love SaaS and SaaS Summit Benelux | Advocating health-first leadership for sustainable scaling
If you’re a SaaS business scaling from 1 to 10M ARR, you’ll likely hit some major marketing roadblocks: - generating more qualified leads without blowing up costs - evolving your messaging as the product serves a broader audience - expanding into new markets with different cultures, languages, and values - managing more complex campaigns across regions, verticals, and products - building (and reshuffling) your marketing team to keep up with growth - attribution gets messy with multiple touch points and channels - budget allocation becomes tougher as acquisition costs rise The list goes on, but some companies still nail it and some leaders know the ropes. That’s why we’re excited to have Mark Appel, CMO of Sendcloud and former marketing leader at CM, Exact and Backbase, share his playbook for scaling to 10M ARR at SaaS Summit Benelux on 6 Nov 2024! As a marketer myself, I’m eager to learn from his insights. I’ve spoken with Mark a few times and have been impressed by his ability to quickly structure marketing teams and processes. This session will be available to all SaaS Summit ticket holders ✅ #welovesaas #saassummit #saassummitbenelux
i have seen a part of this presentation and i'm looking forward to hear the whole story 6th november!
Revolutionising how SME’s scale up.
5moInsightful observations on SaaS marketing challenges and solutions.