🚨 Immensely valuable brand portfolios within #Merger & #Acquisition🚨
The acquisition of Kellanova by Mars stood out as the largest transaction announced in Q3 2024, with a whopping deal value of US$36B (S&P Global). This reinforces the resilience and promise of #consumergoods #investments, even in a tech-driven economy. 💼📈
Kellanova, a global leader in snacking, cereals, noodles, plant-based foods, and frozen breakfast, boasts an impressive #brand portfolio including Pringles®, Cheez-It®, Pop-Tarts®, Nutri-Grain®, Eggo®, MorningStar Farms®, and more. This acquisition is set to join the ranks of the Top 10 Most Expensive Brand Portfolios ever acquired!
💡 Speaking of Most Expensive Brand Portfolios, here are a few notable examples listed in MARKABLES #database:
1️⃣ British American Tobacco's acquisition of Reynolds American (2017): US$93.6B
4️⃣ Procter & Gamble's purchase of Gillette (2005): US$25.6B
14️⃣ Stellantis’ purchase of Fiat Chrysler (2021): US$11.8B
Curious to see the full list? Check out the link in the first comment!
#MARKABLES’ selection of #marketcomps for the #valuation of brands and #trademarks is second to none in the sector. 🔍👏
#IntangibleAssets #IPValuation #Royalties #Transferpricing
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