🚨 Immensely valuable brand portfolios within #Merger & #Acquisition🚨 The acquisition of Kellanova by Mars stood out as the largest transaction announced in Q3 2024, with a whopping deal value of US$36B (S&P Global). This reinforces the resilience and promise of #consumergoods #investments, even in a tech-driven economy. 💼📈 Kellanova, a global leader in snacking, cereals, noodles, plant-based foods, and frozen breakfast, boasts an impressive #brand portfolio including Pringles®, Cheez-It®, Pop-Tarts®, Nutri-Grain®, Eggo®, MorningStar Farms®, and more. This acquisition is set to join the ranks of the Top 10 Most Expensive Brand Portfolios ever acquired! 💡 Speaking of Most Expensive Brand Portfolios, here are a few notable examples listed in MARKABLES #database: 1️⃣ British American Tobacco's acquisition of Reynolds American (2017): US$93.6B 4️⃣ Procter & Gamble's purchase of Gillette (2005): US$25.6B 14️⃣ Stellantis’ purchase of Fiat Chrysler (2021): US$11.8B Curious to see the full list? Check out the link in the first comment! #MARKABLES’ selection of #marketcomps for the #valuation of brands and #trademarks is second to none in the sector. 🔍👏 #IntangibleAssets #IPValuation #Royalties #Transferpricing
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🚀 **Mars Acquires Cheez-It, Pringles-Maker Kellanova in $36B Deal** In a groundbreaking move, Mars Incorporated has announced its $36 billion acquisition of Kellanova, the maker of iconic snack brands Cheez-It and Pringles. Here's why this deal is set to be a game-changer: 1. **Expanding Market Share**: Mars will significantly boost its presence in the snack food market, adding renowned brands to its portfolio. 2. **Strategic Diversification**: This move diversifies Mars' business operations, reducing dependence on its existing confectionery and pet care segments. 3. **Innovation Synergies**: Combining the R&D capabilities of both companies is expected to foster innovation, bringing new and exciting products to market. 4. **Enhanced Distribution Network**: Kellanova’s robust distribution channels will allow Mars to reach new customers more efficiently. 5. **Global Growth**: Leveraging Kellanova’s established international presence, Mars is poised to tap into emerging markets globally. For high net worth individuals, understanding the financial implications of such acquisitions is crucial. Whether you’re an investor or just keen on making smart financial decisions, it's essential to navigate these changes strategically. Next steps by reaching out to Together CFO or setting up a call: **_https://lnkd.in/gNmSEaig
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Mars acquisition of Kellanova for $36 billion marks a significant milestone in the company's growth journey. This acquisition dwarfs Mars previous $23 billion purchase of Wrigley in 2008, and highlights the company's commitment to expanding its footprint in the snacking industry. Valued at $29 billion, this deal offers Kellanova shareholders a 33% premium, boosting its stock value from $72 to $80. The acquisition is more than just a financial transaction; it's a strategic move to create a snacking powerhouse. By integrating Kellanova's brands with Mars existing lineup, including iconic names like Snickers and M&M's, Mars is enhancing its ability to meet evolving consumer demands. This move solidifies Mars' position as a global leader in the snacking industry, placing it on par with major players like Mondelēz International International and PepsiCo The acquisition of Kellanova Mars 15th billion-dollar brand, underscores the company's growth strategy and its pursuit of market leadership through strategic acquisitions. In essence, this acquisition is not just about expanding Mars' brand portfolio—it's about driving growth, increasing market share, and strengthening Mars' position in the competitive snacking industry. With this move, Mars is poised to continue its trajectory of success, offering enhanced value to its shareholders and meeting the ever-growing demands of consumers worldwide. #acquisition #merger #financialanalyst #profitmaking #insights
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Mars-Kellanova mega deal could create $60bn powerhouse - One of the largest buyouts in the packaged goods industry! Imagine: The snacking brand Mars from Virginia with $50bn in revenue selling M&M’s, Bounty, Snickers, etc. Which is aiming to acquire it’s snacking rival Kellanova from Chicago with $13bn annual revenue selling Pringles, Cheez-It, Pedigree and many more. If the deal goes well, Mars will buy Kellanova paying $30 billion in equity and ~$6 billion in debt, marking the largest deal of 2024. Why is this deal a game-changer? 1️⃣ Massive Scale: The merger will create a snacking powerhouse with over $60bn in annual sales. Mars is already a giant and Kellanova will act as a powerful addition. 2️⃣ Global Reach & Growth: Mars plans to 2x its sales in the next decade by leveraging Kellanova’s stronghold in the US and scaling globally, especially in high-growth regions like Africa and Latin America. So, it’s safe to say that by integrating Kellanova’s diverse product portfolio with its own, Mars is expanding its global reach + unlocking new avenues for growth. Mars isn’t just buying a company—it’s securing its future dominance in the global snacking industry. What do you think? #growth #fmcg #consumer #acquisition
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🚀 Big Moves in the Snacks World This week, whispers in the industry indicate that Mars, the confectionery giant, might be making a $30bn move for Kellanova, the former snacking arm of Kellogg's. This rumoured acquisition has lit up discussions among analysts and could mark the largest food and drink acquisition in nearly a decade. 🌟 For Mars, this potential acquisition is not just about size but strategy. By absorbing Kellanova, Mars could broaden its portfolio into savoury snacks and breakfast offerings, tapping into the snack brands like Special K and Pop Tarts - a significant diversification from its stronghold in confectionery. What's more intriguing is that this move could signal the beginning of a consolidation wave in the FMCG (fast-moving consumer goods) sector, reminiscent of the Kraft-Heinz era in 2015. Interestingly, despite the hefty price tag and the complexities of the potential deal, Mars remains in a strong position to push forward, not needing to appease shareholders, thanks to its family-owned status. This freedom, along with Kellanova's attractive valuation and Mars' recent successful acquisitions, certainly adds weight to the possibility. If this merger takes off, analysts believe it could ignite a series of mergers and acquisitions as companies scramble to bolster their portfolios in this evolving market landscape. What are your thoughts on this potential acquisition? Is it a strategic masterstroke, or could it be a risky overreach? #MergersAndAcquisitions #FoodIndustry #MarsKellanova
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Mars's Acquisition of Kellanova for $36 billion - Mars has reached an agreement to acquire Kellanova for nearly $36 billion, marking one of the most significant transactions in the food industry this year. The deal, which values Kellanova at $83.50 per share, represents a 33% premium over the company's closing price on August 2, the last trading day before news of the discussions emerged. This acquisition will be financed through a combination of cash reserves and newly issued debt, underscoring Mars' financial strength and commitment to the transaction. - For Mars, this acquisition represents an expansion beyond its traditional chocolate and confectionery portfolio, a strategic necessity as cocoa prices have surged to record highs in 2023. By incorporating Kellanova’s diverse range of snack products, including the iconic Pringles and Eggo waffles, Mars positions itself to mitigate risks associated with raw material price volatility and diversify its revenue streams. - Kellanova’s strong performance post-spinoff from WK Kellogg Co. highlights its robust market positioning and operational excellence, which likely made it an attractive target for Mars. The company's ability to consistently outperform its peers amidst a challenging macroeconomic environment, characterized by declining volumes and price-sensitive consumers, signals strong management and a resilient business model. - The deal, supported by significant shareholders including the W.K. Kellogg Foundation and the Gund Family, is anticipated to close in the first half of 2025. This timeline allows for the necessary regulatory reviews, although the limited product overlap between Mars and Kellanova suggests minimal antitrust hurdles. Analysts anticipate that the integration will enable Mars to accelerate its growth in international markets, with Kellanova’s global distribution network and product portfolio playing a crucial role. - Financially, the transaction is supported by a $29 billion bridge loan facility, highlighting the scale and complexity of the deal. Mars’ ability to secure such financing speaks to the confidence of lenders in the long-term strategic benefits of the acquisition, particularly in terms of revenue diversification and market expansion. #marsinc #kellanova #mergersandacquisitions #foodindustry #acquisition #privatedebt #financialstrategy #marketexpansion #chocolateindustry #snackingmarket
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Mars-Kellanova mega deal could create $60bn powerhouse 🚀 Reports are surfacing that Mars, one of the biggest names in the food and pet care industry, is in discussions to acquire Kellanova. This potential acquisition could mark a significant shift in the competitive landscape, bringing together two iconic companies with a strong heritage of innovation and consumer trust. The packaged food industry is gearing up for a potential mega deal the likes of which has not been seen since the 2015 merger of Kraft Foods and HJ Heinz. A merger would create a business with annual sales revenue of at least $60bn! What are your thoughts on this potential industry game-changer?
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In case you haven't heard, there's a significant FMCG merger this year that's worth knowing about. Mars has just signed a $36 billion deal to acquire Kellanova (formerly Kellogg's), marking one of the most significant moves in the industry since the Kraft Heinz merger in 2015. This game-changing merger brings together two powerhouse companies with a combined revenue of $63 billion, setting the stage for major shifts in the global snack and food market. For Mars, this merger is a strategic leap into the savory snacks market, which is currently outpacing the sweets category in growth. The savory snacks market is projected to grow at a 5.4% CAGR from 2024 to 2032, driven by the growing consumer demand for healthier, convenient snack options. Meanwhile, the sweets market is expanding at a slower rate as more consumers focus on reducing their sugar intake. This merger isn't just about expanding product lines—it's about Mars positioning itself to better meet the evolving preferences of consumers who are increasingly seeking diverse, health-conscious snack options. As a result, you can expect to see more variety on the shelves, potentially better pricing, and a greater emphasis on healthier products. #FMCG #Merger #Mars #Kellanova #SavorySnacks #MarketGrowth #IndustryNews #HealthySnacking #ConsumerTrends
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Mars could acquire Kellanova as part of portfolio overhaul, potentially signaling larger industry rebound in M&A activity https://lnkd.in/e_HY6MAi #BankingAndFinanceNews #MergersAcqusitions #Business #Services #Finance #Markets Please Repost
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The year’s largest merger is here: Mars and Kellanova. If you have never heard of Kellanova, you’ve certainly heard of the company it was recently formed out of – the Kellogg Company. Kellanova was launched in 2023 (a mere 317 days from this announcement) as a carveout from Kellogg with the aim to separate the faster growing snack foods from the slower growth cereal business. Steve and I sat down to share some perspectives on the deal this morning. I hope you'll check them out. We covered: 1) The category opportunities 2) International runway 3) Alignment with consumer trends 4) Hedging supply side challenges 5) Synergies at scale Check it out below. https://lnkd.in/gsagXvhq
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