Mars-Kellanova mega deal could create $60bn powerhouse - One of the largest buyouts in the packaged goods industry! Imagine: The snacking brand Mars from Virginia with $50bn in revenue selling M&M’s, Bounty, Snickers, etc. Which is aiming to acquire it’s snacking rival Kellanova from Chicago with $13bn annual revenue selling Pringles, Cheez-It, Pedigree and many more. If the deal goes well, Mars will buy Kellanova paying $30 billion in equity and ~$6 billion in debt, marking the largest deal of 2024. Why is this deal a game-changer? 1️⃣ Massive Scale: The merger will create a snacking powerhouse with over $60bn in annual sales. Mars is already a giant and Kellanova will act as a powerful addition. 2️⃣ Global Reach & Growth: Mars plans to 2x its sales in the next decade by leveraging Kellanova’s stronghold in the US and scaling globally, especially in high-growth regions like Africa and Latin America. So, it’s safe to say that by integrating Kellanova’s diverse product portfolio with its own, Mars is expanding its global reach + unlocking new avenues for growth. Mars isn’t just buying a company—it’s securing its future dominance in the global snacking industry. What do you think? #growth #fmcg #consumer #acquisition
This Mars-Kellanova deal isn't just a merger; it's a strategic leap that could redefine the global snacking landscape with unparalleled scale and growth potential.Mrunal Jhaveri
Treat times! Hope prices don’t increase :)
As consumers become increasingly conscious of sustainability, the merged entity has an opportunity to lead the industry in adopting eco-friendly practices. By focusing on sustainable sourcing, packaging, and production, Mars-Kellanova can differentiate itself and build a strong reputation.
It'll be interesting to see how this merger shakes up the industry.
Good Morning sir, can I forward this message
Mrunal Jhaveri This Mars-Kellanova mega-deal is a fascinating development in the packaged goods industry! Creating a snacking behemoth with over $60 billion in revenue is truly impressive.
Will it pass the anti-trust scrutiny, I wonder. Smaller deals between competitors have snagged at the last minute.
Co-Founder, Going Big On India
7moWow this could be massive - will be interesting to see if the US regulations will allow it to go through though! Interesting times ahead