Multichannel Marketer’s Post

This ADWEEK and Ibotta, Inc. article discusses strategies for brands to stand out in noisy and crowded markets. It emphasizes the importance of authenticity, storytelling, and personalized experiences to engage consumers effectively amidst the competition. Additionally, leveraging data and technology for targeted marketing campaigns is highlighted as a key tactic for achieving brand differentiation. #BrandStrategy #MarketingTips #BrandDifferentiation #Storytelling #Personalization #DataDrivenMarketing #DigitalMarketing #BrandEngagement #ContentMarketing #ConsumerEngagement

Marketing often utilizes the latest tech, tools, and AI ideas to capture consumer attention. But it’s crucial to remember that our audiences are human, and the most impactful marketing is the kind that genuinely resonates and connects on a personal level. Explore this sentiment from P&G’s Chief Brand Officer, Marc Pritchard, in this article. https://lnkd.in/gV2bRg65 #P&G #consumermarketing

Marketing often utilizes the latest tech, tools, and AI ideas to capture consumer attention. But it’s crucial to remember that our audiences are human, and the most impactful marketing is the kind that genuinely resonates and connects on a personal level. Explore this sentiment from P&G’s Chief Brand Officer, Marc Pritchard, in this article. https://lnkd.in/gNpRETye #P&G #consumermarketing

💀 Want to learn how Liquid Death built a $1 billion brand by being bold, authentic, and entertaining? 🤔 Check out this week's blog featuring Natalie Cotter (May), Senior Director of Digital Retail. Natalie shares Liquid Death's secrets to success, including: 💡 Using entertainment-led marketing to stand out in a crowded market 🤘 Building a strong brand community that resonates with their audience 📈 Combining creativity with data-driven strategies to drive growth 🚀 Check out our blog for more ⤵️ #digitalmarketing #brandstrategy #ecommerce #CPG #DigitalLeaders

When you understand that brand storytelling and retail performance don’t have to be at odds with one another and are in fact most powerful when paired together, then we can seize the opportunity to both inspire and sell… 👍

Some great thinking to end the week Sharon Kitsell, we are always passionate about connecting consumers with attitudinal brands. The best creative solutions start with understanding the product USP combined with solid consumer insight within the context of relevant trends. #branding #brandingandpackaging #productusp #consumerinsight

That which resonates, appeals and caters to individual needs, sells.  Marketing is precisely based on this principle. To cater to humans, marketers need to resonate with human emotions and global conglomerates have mastered this art of capitalizing on human emotions.   In this article, we delve into some of the greatest marketing ad campaigns, sure to stir the human in us, and to appreciate these masterpieces in a marketer’s paradise.  https://rb.gy/5b8zwk #marketing #storytelling #martechpulse #b2b #apple #dove #airbnb #vaseline #unilever

Don't Miss Out: The Most Overlooked Marketing Trends of 2024 and How Branded Merchandise Can Elevate Your Strategy As we head into the new year, it's essential to stay ahead of the curve and explore emerging marketing trends. Marketing Brew's latest article (https://buff.ly/4guhn7i ) highlights the most overlooked marketing trends of 2024, including: 💡 Accessibility marketing: Creating inclusive campaigns that cater to people with disabilities 💡 Employee advocacy: Leveraging employees as brand ambassadors 💡 Podcast advertising: Targeting niche audiences through podcast ads 💡 Zero-party data: Collecting data directly from customers for personalized experiences 💡 Community-driven marketing: Building brand communities for loyalty and engagement But here's the thing: these trends can be even more powerful when combined with branded merchandise and promotional products. Imagine creating a branded online store for your employees and customers, offering exclusive merchandise that reflects your brand's values and personality. 🚀 Employee advocacy: Equip your employees with branded apparel and accessories to amplify your brand's message and create a sense of community. 🚀 Community-driven marketing: Offer branded merchandise as rewards or incentives for customers who participate in your brand community. 🚀 Zero-party data: Use branded merchandise as a way to collect zero-party data, such as customer preferences and interests. Don't overlook these game-changing trends! Incorporate them into your marketing strategy, and consider launching a branded online store to take your brand to the next level. #MarketingTrends #BrandedMerchandise #PromotionalProducts #AccessibilityMarketing #EmployeeAdvocacy #PodcastAdvertising #ZeroPartyData #CommunityDrivenMarketing

Duracell’s recent campaign showcases how brand culture can drive meaningful connections with consumers. 💡 As discussed in this article, Duracell’s focus on authenticity and storytelling emphasizes the importance of aligning brand values with consumer experiences. In today’s everchanging market, brands that resonate on a cultural level stand out and build lasting loyalty. It’s a reminder that effective marketing goes beyond just selling a product; it’s about creating a community and fostering relationships.

Check out the interview CGT - Consumer Goods Technology did with Shaun Hunte from Jar Joy Desserts where they discuss the data-driven rebrand we did for their delicious products! #ProductRebrand #ProductRebrand #PackagingDesign #DataDriven