Please take a moment to vote for this important SXSW panel. Your vote can make this happen. We need to change our industry, and that starts with awareness. There is also a $20trillion market at stake.... So it's time to sit up. I guarantee you will have never heard a panel like this before - illustrating the power of partnerships and inclusivity in creative, casting and technology. Our CIO Hanah Draper will be there to reveal all. ''Reach a $20trn Market Using Creative, Casting and Tech A deep dive into the world of disability-inclusive advertising. How can industry professionals, agencies, and brands take those first steps or develop their existing strategy to ensure their work is more inclusive? This panel will develop your understanding of the ‘why’ and the ‘how,’ with a particular emphasis on professional collaboration and how working with those with lived experience creates the best outcomes. The panel will explore the complex ethical, creative, and business case for inclusive advertising and media.'' https://lnkd.in/eg_c-M3N
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For AppLovin, given their focus on mobile app advertisers and KPIs (installs/engagement/LTV), to what extent has their growth been enabled by Apple's lack of a multichannel App Campaign offering like in Google Ads, and to what extent is this growth/valuation at risk as Apple extends their advertising business into Apple News and Apple TV, and inevitably, Apple Arcade and Apple Podcasts?
To all the Ad Tech haters over the years: Don't sleep on the LUMAscape!
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Watch Thomas Servatius, Co-CEO at smartclip, explain the benefits of the smart ID Hub and how it helps solve adtech's big sustainability problem. #adtech
The industry has long hoped for a “Super ID” to come along and solve ID fragmentation, but for smartclip, RTL Group’s ad tech unit, the future is one of multiple IDs. “Advertisers will have to work with IDs of different types, different natures, with different correctors, and different lifetimes,” says Thomas Servatius, Co-CEO, MD Platform & Technology at smartclip. In this interview, Servatius discusses the benefits of differentiating between multiple IDs, the sustainability implications of frequency wastage, and the capabilities of smartclip’s smart ID Hub. Filmed at VideoWeek Roadmap 2024 in London.
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Here at DMA, we know that the best connections come from understanding each other – whether that’s between friends, family, or your brand and its audience. Today, let’s celebrate how far we’ve come as a nation and keep working toward stronger bonds, brighter ideas, and bigger conversations. 🤝 So, here’s to bridging gaps, finding common ground, and building something awesome together – whether it’s unity or your next killer marketing campaign (hint: we can help with that 😉). #ReconciliationDay #DMATakesSA #RnR
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The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for businesses to connect with their audiences in new ways: https://lnkd.in/dtY9MPhC
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With 54 years of creative evolution, Ebony+Ivory is no stranger to change. But in today’s content-driven world, can creativity keep up with the demand? Our latest blog dives into the challenges and opportunities that come with modern advertising bit.ly/3YrCSxF
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Looking Back and Learning from the Greatest Ads! Part - I Remember when Alexa lost her voice during the Super Bowl, and celebrities hilariously took over? 🗣️ The ad was a genius blend of humour, innovation, and creativity, capturing how tech has become so integral to our lives that even a hiccup feels monumental. At Neutron House, we're constantly thinking about the role of creativity and tech in our work. This ad got us thinking: What happens when our own 'voices'—whether it's our tools, platforms, or systems, go quiet? How do we adapt and keep things fresh? Share your thoughts below! What’s your favorite creative ad moment?"
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Why creativity matters in marketing: Put simply: you get more 'bang for your buck'! Research shows time and again that investing in stand out creative has greater impact and business returns than investing more in media. So before you max out your marketing budget pushing mundane creative across multiple channels and expecting miracles, ask yourself: is this the best we can do? I've always been an advocate for the craft of brilliant copywriting and art direction. This data just backs it up. If budget is limited, invest first in creativity. ***** #creativemarketing #copywriting #marketingtips #marketingperformance #brandstrategy
We all know that creative and media aren’t at odds. In an ideal world, you optimise both. New research out of magic numbers by Dr Grace Kite shows that if you only have the money to choose one, choose creative. Better creative gives a 2.5x return on discounted cash flow, compared to just 1.5x from better media. BUT the real magic? 4x the return when both are work together. So be like the little Old el Paso girl and ask "Porque no los dos?" (I also love her language around long lived, reliable channels)
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"Pay or consent" Model Under Scrutiny by the EU Commission Week ago, the EU Commission announced its preliminary findings on Meta's "pay or consent" model, declaring it non-compliant with the Digital Markets Act (DMA). Meta's current model forces users to either pay for an ad-free experience or consent to personalized ads, which the Commission believes violates user consent rights and fails to offer a less personalized but equivalent service. Key points: 🔹 Meta’s model does not provide an alternative service with less data usage. 🔹 Users cannot freely opt-out of data combination while accessing the same services. The Commission remains in talks with Meta to ensure DMA compliance and its digital market practices. What do you think about "Pay or consent" model? 🤔 #DigitalMarketsAct #DataPrivacy #TechNews #EURegulations https://lnkd.in/e9fdd2-n
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Marketing Executive | Brand Strategist at RTL Productions | Helping Businesses Get Big Results Through Digital Strategy & Storytelling
Here is a Hot Take: Don’t cut your Marketing Budget. Instead of slashing it, think strategically about how to optimize your spending. A Solid Plan is always a good place to start, and here is where to start: www.hellortlpro.com
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Jane Christian from EssenceMediacom UK joins us in the Thinkbox studio to explore Profit Ability 2: The new business case for advertising. She examines how economic conditions and the evolving media landscape have influenced advertising effectiveness in the post-pandemic world. Despite what commentators might have suggested, the findings reveal a story of stability and gradualism. Advertising effectiveness isn’t undergoing a dramatic overhaul but is instead evolving steadily over time—an evolution, not a revolution, in advertising returns. Watch the video and download the deck to learn more: https://lnkd.in/ed2X5u64
