DMA SA’s Post

As Bill Duggan recently said, "Complexity is the con man's friend." The complexity in today's media marketplace is far from a naturally occurring phenomenon. It's designed to frustrate you as a marketer and separate you from your money. So, how can you make sure your advertising 💵 are effective in a marketplace of smoke and mirrors? That's where we step in to help you get the truth about where your money is actually going. Find out how ID Comms can help you combat complexity with transparency: https://lnkd.in/gnedht3p #BrandsDeserveBetterMedia #DigitalControl #MediaTransparency #CompetitiveAdvantage #Transparency #IDComms

Tom Browne, editor of Money Marketing, explores the launch of the Platforms Association, a new trade body aiming to bring unity and advocate for the platform sector. Led by David Moffat and Keith Phillips, this association faces industry challenges, scepticism, and the complexities of Consumer Duty. Will it succeed? Read the full analysis by Tom Browne. https://lnkd.in/eMHMFys2 #FinancialServices #PlatformAssociation #IndustryInsights

Please take a moment to vote for this important SXSW panel. Your vote can make this happen. We need to change our industry, and that starts with awareness. There is also a $20trillion market at stake.... So it's time to sit up. I guarantee you will have never heard a panel like this before - illustrating the power of partnerships and inclusivity in creative, casting and technology. Our CIO Hanah Draper will be there to reveal all. ''Reach a $20trn Market Using Creative, Casting and Tech A deep dive into the world of disability-inclusive advertising. How can industry professionals, agencies, and brands take those first steps or develop their existing strategy to ensure their work is more inclusive? This panel will develop your understanding of the ‘why’ and the ‘how,’ with a particular emphasis on professional collaboration and how working with those with lived experience creates the best outcomes. The panel will explore the complex ethical, creative, and business case for inclusive advertising and media.'' https://lnkd.in/eg_c-M3N

🚀 #BoycottResolutions – A New Year Campaign with a Twist! 🚀 Yes, this is a late post about the campaign… but considering the campaign’s theme was about boycotting resolutions and taking action instead, we think it’s perfectly on brand 😉. The Geojit New Year campaign, #BoycottResolutions, was one fun project to work on! It challenged the usual ritual of making resolutions and promoted action-oriented financial planning through the Geojit FundsGenie app. With relatable storytelling, humor, and creativity, we delivered a strong message: "Choose Action over Resolutions. Start Investing Today!" ✨ Campaign Highlights: 🔹 4 reels, each exceeding 400K+ views and successfully reaching a new audience (83%+ engagement from non-followers!). 🔹 The campaign drove conversations around the futility of resolutions, encouraging people to take control of their financial future. 🔹 Strong brand visibility with consistent engagement and recall for Geojit. 💡 Special shoutout to Nandagopal K for the brilliant concept ! 🙌 🎭 Kudos to Rohith Jacob Roy for his top-notch acting that added humor and life to the content! 🎥 And a big thanks to the production champs and editors – Akash Babu, Vidhu Raj, Rohan, Rahul B Raj and Aadhitya for making everything come together flawlessly. This campaign proved that when storytelling meets actionable insights, magic happens. Check out the works here: https://lnkd.in/g4q8VjJb https://lnkd.in/g_3B3NtU https://lnkd.in/ghvwWZbG https://lnkd.in/gi7Kfg3K #DigitalMarketing #SocialMediaCampaign #CreativeStorytelling #Geojit #TakeAction #digital #digitalads #socialmedia #advertisement #ads

I compare the FCA to a pop star in my latest 'long-read' on FT Adviser. I then spend more time reflecting on two important features of the proposed targeted support regime: the 'better outcomes' threshold and consumer-facing disclosure.

Holistically, has there ever been a better cross-media campaign than Mini? The creative was systemic. It was mindfully infectious. Easily in my top 5 of all time. https://lnkd.in/eCPA-7g5

Great recent piece by Kyle Chayka in the The New Yorker - 'The Banality of Online Recommendation Culture'... This recent surge of human-curated guidance is both a reaction against and an extension of the tyranny of algorithmic recommendations, which in the course of the past decade have taken over our digital platforms. #media #2024articles #endofyear https://lnkd.in/ehtWNCjE

Why creativity matters in marketing: Put simply: you get more 'bang for your buck'! Research shows time and again that investing in stand out creative has greater impact and business returns than investing more in media. So before you max out your marketing budget pushing mundane creative across multiple channels and expecting miracles, ask yourself: is this the best we can do? I've always been an advocate for the craft of brilliant copywriting and art direction. This data just backs it up. If budget is limited, invest first in creativity. ***** #creativemarketing #copywriting #marketingtips #marketingperformance #brandstrategy

We had the opportunity to interact with many Content Creators who you might recognize at the #Aarthagenix2024 event!!! We asked them what their experience was after visiting a financial awareness event for the first time and we got some really insightful answers! Stay tuned for Part 2 of this Video to find out "What is the one Financial takeaway they want to give you?" #Aarthagenix2024 #SharekhanatAarthagenix #stockmarketindia #personalfinance #financeinfluencer

Curious about the power of persuasion? It's all about tapping into our emotions. The right ad can shape our opinions without us even realizing it. We have a timeless chirp for you from 2008! Dive into the psychology behind political advertising and its enduring impact. Read it here: https://lnkd.in/grVbV5a6 #HummingbirdCreativeGroup #whereideastakeflight #PowerOfPersuasion #EmotionalAppeal