Marcus Luciani’s Post

Losing customers doesn’t have to be the end of the story. 🚀 Discover proven strategies to re-engage inactive subscribers and turn "goodbye" into "welcome back!" In this blog, you’ll learn how to: ✉️ Craft irresistible win-back messages 🎁 Offer incentives they can’t ignore ✨ Rebuild customer loyalty and drive revenue Ready to bring those customers back into the fold? Let’s get them clicking again! Read the full guide here: https://lnkd.in/gpDYFBYS #CustomerEngagement #WinBackStrategies #eCommerceTips #DigitalMarketing

Customer marketing plays a crucial role in retention and upselling by tailoring efforts to the unique journey of each customer. While traditional marketing targets acquiring new customers, customer marketing emphasizes nurturing and retaining the existing customer base. Some customer marketing strategies include... ➡ Cross-selling through email campaigns ➡ Hold contests and challenges ➡ Offer exclusive community events ➡ Provide loyalty programs ➡ Actively prioritize customer feedback More more on customer marketing, here's a great article from Shopify! 👇 https://lnkd.in/gUuEUwc9 #customermarketing #ecommercestrategy #ecommercetips #marketingtips

Want to Increase Customer Retention? Focus on setting up backend channels like Email & SMS marketing! It’s no secret that keeping customers is far cheaper than finding new ones. But many ecommerce brands overlook retention and miss out on repeat sales and a higher lifetime value. Here’s how email and SMS can help you: 1. Personalization = Loyalty Segment your customers based on their behavior and send them personalized offers or recommendations. Tailored communication keeps them coming back. 2. Stay Top of Mind Automated flows like post-purchase emails and win-back campaigns keep your brand front and center. Keep engaging with customers even after the first sale. 3. Maximize LTV Upsell, cross-sell, and win-back campaigns drive repeat purchases, increasing your customer’s lifetime value. 4. Build a Community Share your story and values. A strong emotional connection keeps customers loyal.

Have you ever wondered why some customers remain loyal while others decide to part ways? 🤔 The key to understanding this lies in #cohortanalysis. By examining customer groups that share common characteristics, businesses can uncover important patterns that can help refine their marketing strategies. It's essential to focus on delivering long-term value by identifying cohorts with high customer lifetime value (CLTV) and directing retention efforts where needed. By turning these insights into actionable growth strategies, companies can not only enhance customer retention but also significantly boost their overall performance. Read more here: https://shorturl.at/XUlir 📈 #B2Bmarketing #CustomerRetention #customerlifetimevalue #CLTV

"How the Sales Conversion Funnel Can be Limited by Bottlenecks" In his insightful article, Steven Jeffes explores the critical role of identifying and addressing bottlenecks in the Customer Conversion Funnel (CCF). He emphasizes that even a single bottleneck can significantly hinder revenue and customer retention. Key issues include ineffective advertising, lack of product understanding, complicated checkout processes, and insufficient loyalty incentives. To overcome these challenges, Jeffes recommends enhancing brand awareness through social media, providing comprehensive product information, streamlining the checkout experience, engaging with current customers, and encouraging advocacy. By implementing these strategies, businesses can improve their conversion rates and foster customer loyalty. For anyone involved in marketing or sales, understanding and optimizing the conversion funnel is essential for driving growth and maximizing customer engagement. #Sales #Marketing #CustomerExperience #ConversionFunnel #Bottlenecks #CustomerLoyalty

At Highspot, 33% of our customers cite our community as a major factor influencing their buying decision 🚀 Made even more possible by implementing best-practice strategies and utilizing the support of the right enablement partner. Dive into Shawnna Sumaoang's tips to explore the value of community and customer marketing 👇 https://hghspot.co/3MctKHq #community #customersuccess #marketing #salesenablement

At Highspot, 33% of our customers cite our community as a major factor influencing their buying decision 🚀 Made even more possible by implementing best-practice strategies and utilizing the support of the right enablement partner. Dive into Shawnna Sumaoang's tips to explore the value of community and customer marketing 👇 https://hghspot.co/3MctKHq #community #customersuccess #marketing #salesenablement

At Highspot, 33% of our customers cite our community as a major factor influencing their buying decision 🚀 Made even more possible by implementing best-practice strategies and utilizing the support of the right enablement partner. Dive into Shawnna Sumaoang's tips to explore the value of community and customer marketing 👇 https://hghspot.co/3MctKHq #community #customersuccess #marketing #salesenablement

Customer (CLV) is back in vogue. Kind of like the clothes I wore before my Gen Z kids came along. Why? "I personally think it didn't go away", says the tortoise to the hare. However, new generations of buyers, used to turnkey access, self-explaining solutions and simple pricing/engagement models -- are also willing to change brands in B2C or suppliers in B2B - at a much faster clip (unless it's tied to niche, aligned purpose companies or brands). Have you ever stopped to think about your customer’s true value beyond their first purchase, or even that elusive auto-renewal? That’s where Customer Lifetime Value (CLV) comes in. Yes, we still need new logos in the B2B space, so customer acquisition isn't going anywhere - in fact, new and exiting innovation, talent and solutions often come here, regardless of our GTM segments we create in our business world. Imagine you could identify and target customers who are more likely to stick around and drive consistent profits. That’s what CLV is all about. But here's the kicker: Only a small percentage of organizations are using it as a core metric. So, what’s holding us back? 3 Steps to Unlocking CLV’s Full Potential: 1️⃣ Know Your Most Valuable Customers – Do you know which customers are really driving your revenue and have that broader potential? Understanding their behaviors, preferences, and demographics can unlock a goldmine of insights. 2️⃣ Shift Your Focus to Acquisition – What if you stopped trying to acquire “any” new customers and instead focused on finding prospects who mirror your most profitable ones? Sounds powerful, right? 3️⃣ Nurture for Long-Term Loyalty – Building loyalty isn’t about pushing more products—it’s about fostering meaningful relationships with the customers who matter most to our company while yielding the greatest value to their own clients. The real question: How do you keep them coming back? And, wanting to lean in more, tell their friends and family and advocate for us even in the broader value-chain? Take a page out of Boyner’s playbook, who embraced CLV-driven marketing and saw a 240% increase in new customers and a 310% jump in CLV—while reducing acquisition costs by 20%. What’s your strategy for attracting customers who will define your long-term success? (note: yes, I recognize I'm seen as the Queen of Strategic Accounts in Hi-Tech Software & Solutions - but this is much more!) #CLV #Sales #ValueBasedSales #SustainableGrowth #CustomerAcquisition #CustomerSuccess @SMB @Enterprise @StrategicAccounts

Customer engagement falling flat with email? One word (acronym actually) 👉 RFM RFM (Recency, Frequency, Monetary) analysis, in a nutshell, is a powerful method to evaluate customer value and steer where you place your marketing efforts. Another way of saying, why waste your email marketing budget/spend when you can avoid it, and drive more retention revenue? Anyhow, so here's the concept: 👉 Recency: How recently one of your customers made a purchase. Customers who have purchased recently are more likely to respond to new offers. 👉 Frequency: How often a customer of yours makes a purchase. Frequent customers are usually more loyal and more engaged with your brand. 👉 Monetary Value: How much money a typical customer spends on purchases. High-spending customers are often the most valuable to the business. Go figure? By segmenting your customers based on their purchasing behaviour, you can create personal strategies that maximise engagement and retention. Here's what I mean: 'Champions' for example, are recent, frequent, high spenders who should be rewarded and leveraged as brand promoters... While 'Sleeping' customers, who haven't purchased in a long time, may need a different approach to re-engage them. Attached table is some sample data from a "typical" retail brand. Sadly, most brands are grappling with 'Sleeping' customers - the hardest to wake up 👀 And there's a HUGE difference between these two extreme. Which of course, means a totally different way to communicate with them. Using RFM analysis, you can understand your customers' behaviour and respond with the right strategies to keep them engaged and loyal." Have you tried RFM analysis for your brand, or something similar? #Dtcmarketing #CustomerEngagement #MarketingStrategy #RFMAnalysis"