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For social media managers and digital marketers, staying ahead of these trends is crucial. Bluesky's growth is a reminder of the ever-changing landscape and the need to continuously innovate and engage with emerging platforms.  The platform's unique features, such as customizable feeds and enhanced moderation tools, cater to a more personalized and secure user experience.

Bluesky promises to shake up social media. It might finally succeed: Bluesky, a decentralized social media platform, is rapidly gaining traction with over 24 million users. Founded by Jack Dorsey, Bluesky aims to provide users with more control over their online experiences, moving away from centralized algorithms. This open-source platform allows users to shape their feeds and opt-out of unwanted content, offering a fresh alternative to traditional social media. As Bluesky continues to grow, it presents a unique opportunity for marketers to engage with a community-driven, user-centric platform. Have you moved over? #BlueSky #X #Threads #Socialmedia #Media

Love it or hate it, social media is here to stay as showcased by the immediate success of Threads. Threads, the rising star of social media, has reached an incredible milestone with 100 million users! Wondering how it compares to the launch of other popular social networks? Visual Capitalist presents an intriguing article on platforms with over 100 million users. Dive into the social fabric of our online world. https://lnkd.in/gDVy2QCe

This article is almost 2 weeks old, so the information regarding TikTok is outdated. However, this article still brings up a good point. Are we set for a major shake up of social media? Let us know in the comments below! ⬇️ #digitalmarketing #socialmediamarketing #marketing

All the back and forth of TikTok this weekend and the surprise release of Meta's new editing app called 'Edits' has got me really thinking about what the future of social media is going to look like…   And I'm not talking this week or this month or even this year. (There are so many short term games in social!)   I'm talking in 3 years, 5 years even… beyond! What do you think social media will be like when our children are grown adults trying to navigate the complexities of various apps of b2b marketing and content creation. There is NO WAY it's going to be like it is now. The hustle and tussle of the big players copying each other and releasing small updates and creating big news out of them reminds me of pre Apple Iphone and pre Facebook. When the big players of the world i.e. Blackberry and MySpace - were so sure of their positioning that they made a huge deals about small feature changes and updates; but just were not thinking differently about things on a big scale. The phrase ‘fight to the bottom’ comes to mind.   There's wobbling interest in these apps. We know we have to do it (just like we knew we had to use a Blackberry!) But we really don't care about the new rectangle sized grid on a deep level - just like no one really cared about the rollerball mouse on a Blackberry. Everyone's just talking about it because there's nothing else being invented - and no-one is thinking differently. So the only thing to talk about is the small changes.   But I wanna talk BIG change!!! What's the big picture?   What are things really going to look like in 5/ 10 years? And it's a question I really want you to think about. Really get curious about and consider the possibilities. Personally I am interested in the big picture discussion around hyper-personalistation; the blockchain and the huge carbon footprint and resource drain that social media has become. I know that we can do better and I know there is a possibility of better solutions. My new technology that I'll be releasing on the 13th February is a drop in the ocean of what I plan to be a big movement in fundamental disruption of the way we approach b2b social media marketing as a whole. We all have to start somewhere and with small steps to be on the edge of something greater.  And I truly think that this is the dawn of the new seismic shift of the future of social media. If you feel the same get on the waitlist to be a part of the change. https://lnkd.in/eKJNDPpW And if you're on the waitlist already - I'll see you on the 13th February to get started!

Platform companies want to have it both ways: companies somehow have free speech rights in their algorithms, but the output of those algorithms is someone else's speech under Section 230. Which is it? Some corporate lawyers are acting like we have an "anything a big company does is legal" law in effect (and yes, I tried manually muting all the people and then scrolling Facebook...the algorithm decided I like scans of old "Calvin and Hobbes" comics for some reason. I must be fairly wholesome and safe for work. And there are a zillion Facebook Pages hosting these infringing comic strips, far too many for a publisher to DMCA)

Once upon a time, in the early days of social media, we were mostly in control of what we saw on our news feeds. We curated the feed by choosing who to “follow” or who to “friend.” Sure, the algorithm sorted the posts from our chosen connections, but we controlled the underlying data. Then TikTok burst onto the scene with its addictive “for you” feed – a feed that was entirely curated by TikTok. You could choose to “follow” TikTokers, but it did not ensure that they would show up in your feed. Instead, feeds were dominated by viral videos.. Soon, most social media platforms adopted “for you” style feeds that pushed posts they wanted you to discover. This gave the platforms much more control of what users were seeing – and gave users far less control. In a recent interview, Meta CEO Mark Zuckerberg says a feed is now “a discovery engine of content” rather than a way to facilitate social connection. “The definition of feeds and social interaction has changed very fundamentally in the last 10 years,” he told the Verge in a recent interview. In my latest piece for New York Times Opinion (gift link), I argue that social platforms will actually benefit from giving us back control over what we see in our feeds. https://lnkd.in/eQinMSwh https://lnkd.in/eQinMSwh

Should We Want to Fix Social Media? I watch my followers dwindle on X while growing on BlueSky. The cycle of social media migration continues, leaving me wondering - do I really want to start over again? Was it ever that good to begin with? The internet feels broken. More and more people agree on this, even if we disagree on how to fix it. The growing number of ads on Facebook, the political takeover on X, and, for me most of all, the addictive features that keep us glued to our screens. The problem runs deeper than any single platform. It's embedded in the very business model that governs social media. We get Facebook and Snapchat for "free," but the model sustains itself on targeted advertising. To survive, it needs to use our data and keep us online for as long as possible. I hear proposals to build new and better social networks that will enrich people, not large tech companies. I listen to hopes of doing so by returning to a decentralized internet – the utopia that started it all –  but which Big Tech dismantled. As I listen to all these proposals, I wonder: should we want to fix this? We worry about kids' screen time, while we ourselves spend hours scrolling. We worry about their social skills while our own real-world connections wither. We've seen how these platforms hollow out authentic communication, replacing depth with likes and genuine connection with performative posts. Why not see this moment of crisis differently? Instead of building another attention-devouring social hub, why not let go of this ideal and create something more modest? A simple space for information exchange, visited intentionally rather than compulsively. A tool that serves us rather than consumes us. So far, our relationship with social media has mirrored that famous Eagles lyric: "You can check out any time you like, but you can never leave." Perhaps the answer isn't fixing social networks and their business model. Perhaps it's leaving this prototype altogether. Changing social networks' function will change our relationship to them. It could also give us the option to leave. #socialmedia #techaddiction #relationships #loneliness

🚀 Bluesky: The Future of Social Media is Here! Bluesky, a decentralized social media platform, is revolutionizing the way we connect online. Designed with transparency and user control in mind, it offers an exciting alternative to traditional platforms like X (formerly Twitter). Curious about what makes Bluesky special and why users are switching? 🌐 Read our latest blog to learn more: #Bluesky #SocialMedia #DecentralizedTech #Innovation #TechTrends

⚡️Social Upgrades: BlueSky is giving users the ability to pick their own algorithm! In a world that is looking for more protection against cyber-bullying while also seeking free speech protections…BlueSky is leading the way. Imagine a feed that’s not dictated by a one-size-fits-all algorithm, but instead tailored to YOUR preferences. Whether you want content based on chronological order, trending topics, or curated interests, you’re in control. This shift isn’t just a feature—it’s the future of social media. #shopify #influencers #socialmedia