Founder & CEO at Clue.Labs & Clue.Content | Transforming Social Media marketing with Data-Driven Creativity | 2023 Creative Entrepreneur of the Year
All the back and forth of TikTok this weekend and the surprise release of Meta's new editing app called 'Edits' has got me really thinking about what the future of social media is going to look like… And I'm not talking this week or this month or even this year. (There are so many short term games in social!) I'm talking in 3 years, 5 years even… beyond! What do you think social media will be like when our children are grown adults trying to navigate the complexities of various apps of b2b marketing and content creation. There is NO WAY it's going to be like it is now. The hustle and tussle of the big players copying each other and releasing small updates and creating big news out of them reminds me of pre Apple Iphone and pre Facebook. When the big players of the world i.e. Blackberry and MySpace - were so sure of their positioning that they made a huge deals about small feature changes and updates; but just were not thinking differently about things on a big scale. The phrase ‘fight to the bottom’ comes to mind. There's wobbling interest in these apps. We know we have to do it (just like we knew we had to use a Blackberry!) But we really don't care about the new rectangle sized grid on a deep level - just like no one really cared about the rollerball mouse on a Blackberry. Everyone's just talking about it because there's nothing else being invented - and no-one is thinking differently. So the only thing to talk about is the small changes. But I wanna talk BIG change!!! What's the big picture? What are things really going to look like in 5/ 10 years? And it's a question I really want you to think about. Really get curious about and consider the possibilities. Personally I am interested in the big picture discussion around hyper-personalistation; the blockchain and the huge carbon footprint and resource drain that social media has become. I know that we can do better and I know there is a possibility of better solutions. My new technology that I'll be releasing on the 13th February is a drop in the ocean of what I plan to be a big movement in fundamental disruption of the way we approach b2b social media marketing as a whole. We all have to start somewhere and with small steps to be on the edge of something greater. And I truly think that this is the dawn of the new seismic shift of the future of social media. If you feel the same get on the waitlist to be a part of the change. https://lnkd.in/eKJNDPpW And if you're on the waitlist already - I'll see you on the 13th February to get started!
