Luis Gunn’s Post

Membership is a critical topic for NRL and AFL clubs. Our Sporting Pulse research aimed to uncover: What motivates fans to become members? What stops fans from becoming members? How can clubs convert fans to members? #NRL #AFL #SportsResearch #ClubMembership #FanEngagement #SportsMarketing https://lnkd.in/g7FmHwZh

Check out my latest article for BVM Sports!

Our Chief Executive, Dr Ernest Koranteng emphasizes the importance of sports business and ensuring the Sports Business Series becomes a lasting legacy in the industry. Get ready for another edition of The Sports Business Series…. 🤩 #AllStarFestival #SportsBusiness

Did you know that Manchester United's website boasts an impressive average of over 13 million monthly visits, putting them at the top of our charts? Well, not quite the Premier League table, but they sure seem to be a fan favourite 😉 At Cheeer, we've been crunching the numbers for over 200 top sports clubs to learn how fans are engaging online. Check out Part 1 of our findings here 👉 https://lnkd.in/dbYGpdN4

We recently published our first report in collaboration with the great folks at YouGov. “FROM SEA TO SHINING FC: How America Has Become Obsessed with Global Soccer: A National Survey" 🇺🇸 We thank the over 9,100 people who took the time to answer our questions from all around our great nation so that we could compile this report of their thoughts, feelings, and fandom. 🇺🇸 We all know about the boom of interest in Wrexham and the millions of kids playing soccer all around our nation, but the report provides insights into every corner of American fandom including: ∙ Sign an American—or better yet, Americans—and we will come: The arrival of two members of the US Men’s National Team (USMNT) has driven our listeners’ interest in AC Milan. 61% of survey respondents said that they’re now much more interested in the Italian club. ∙ Multi-Club Fandom: Unlike their European counterparts, American fans often support multiple teams across various leagues. 46% of respondents said they support 3 or more teams at the same time across the globe. This flexibility creates opportunities for clubs to attract new supporters continuously. ∙ Dynamic Loyalties: 12% of American fans have changed their primary team within the past five years. This fluidity highlights the importance of constant engagement and storytelling to retain fan interest and support. ∙ Premier League Popularity: Premier League fandom has surged by 88% between 2021 and 2024. Clubs with rich histories and vibrant cultures, like Liverpool and Arsenal, are particularly popular among American fans, and amazingly 28% travel to England to watch a Premier League match in person each year. To learn more about the report: Read: mibcourage.co/3xeA3Xn Watch: mibcourage.co/3LKP7PM Listen - featuring YouGov’s Nicole Pike: mibcourage.co/4doDIBb We’d love to hear from you and get your thoughts, drop us a line survey@meninblazers.com.

How Membership Programs are strengthening European Football Clubs FBIN's Joachim Stelmach explores how innovative membership and loyalty programs are creating lasting bonds between clubs and their supporters. Featuring in-depth insights from Sport Lisboa e Benfica, Celtic Football Club, and Athletic Club, this article reveals how these programs foster fan loyalty, enhance community ties, and provide financial stability—all essential for today’s competitive landscape. A must-read for CEOs, managers, and decision-makers aiming to leverage fan engagement for sustainable growth. 📈 Register and read the article! ⬇️ https://lnkd.in/dCdnTK3T

Happy Friday! To celebrate we have our latest edition of Back Pages, where SAE Tom Symons talks about the potential impact of Prem games played abroad, and the media appetite to talk about it: "As the NFL’s International Series returns to London this month for its eighteenth year, the success and popularity of these annual fixtures in our capital city continue to grow - unique for a sport so deeply rooted in American culture. The UK’s media have shown keen interest, with outlets like the BBC, The Times, and the Daily Mail covering all things NFL London this week, as the game’s audience continues to expand on this side of the Atlantic, even catching the attention of Prince William. This raises the question of how the UK’s biggest sporting brand, the Premier League, would fare if competitive league fixtures were to take place in the U.S. or elsewhere abroad. The Premier League, as recently as July, reiterated that it has no plans to do so. However, with Spain’s La Liga planning overseas matches as early as the 2025-26 season, pressure for commercial expansion may begin to mount. As the 2021 Super League debacle proved — which, had it gone ahead, would have been to the huge detriment of the Premier League — English football fans don’t take kindly to breaking tradition in pursuit of financial gain. A Premier League ‘international series,’ similar to the NFL’s, would certainly stir controversy. However, the debate between commercial gain and cultural integrity is one the UK media would gladly sink their teeth into."

Our latest article on sports for for development as a powerful vehicle for meeting the Global Goals from the grassroots in the Global South.

Our latest article on sports for development as a powerful vehicle for meeting UNSDG's from the grassroots in the Global South. Read all about it here: - https://lnkd.in/eYekytZK