Linda Roszak Burton’s Post

Clinicians aren’t just healers; they are also experts in patient care. Involving them in philanthropic decision-making allows health care organizations to leverage their firsthand experience and knowledge, ensuring funds are directed to areas with the greatest potential to improve health outcomes. When clinicians actively participate in philanthropy, their personal touch helps organizations build deeper, more meaningful relationships, fostering greater donor loyalty and more generous contributions. Their involvement adds a genuine sense of trust and authenticity to the foundation’s mission, enhancing its credibility and appeal. However, clinician involvement is not always easy. Even in the best of times, the overarching overlay of burnout makes engagement difficult. Check out this week's eNews for a piece from Accordant's Susan Attwell, CFRE, on how to cultivate mutually fulfilling clinician-philanthropy partnerships and effectively address clinician burnout simultaneously: https://ow.ly/PQwn50SE6Ep #healthcare #philanthropy #clinicianpartnership

It is no secret the business of health care is experiencing one of its most tumultuous times in history. There is no shortage of reports on the challenging financial health care marketplace. This creates complexities for the C-Suite, challenging them to successfully operate and navigate through the tumult while also staying true to their organizations’ missions, values and visions. In times of uncertainty and financial challenges, campaigns are a crucial lifeline for organizations seeking to sustain their missions and serve their communities’ health needs. These times also create challenges in building and launching large-scale philanthropy efforts. Accordant’s Wave Campaign™ model was developed during less turbulent times; yet, has the adaptability, innovation and momentum generation needed to navigate stormy weather. This model is case-driven, clinician-partnered, organization-aligned and passion-fueled to meet and exceed donor needs. Wave campaigning is structured to ensure sustained philanthropy. Read more from Accordant's Heather Wiley Starankovic, CFRE, CAP, and John Donovan on how to harness the power of the Wave Campaign™: https://ow.ly/ggHo50Rac6U Learn more about Accordant's Campaigns service: https://ow.ly/MRsF50Rac6V #healthcare #philanthropy #leadership #campaigns #WaveCampaign™

In the complex world of health care philanthropy, simplicity and linear timelines are rare. With limited resources and budgets, some organizations shy away from focusing energy and resources around advancing a grateful engagement strategy while also trying to campaign, but this must be overcome. The benefits of employing a strategy that combines campaigning and grateful engagement in a coordinated approach can lead to remarkable success in supporting the community. By launching Wave Campaignsᵀᴹ and investing in grateful engagement at the same time, we create a catalyst for philanthropy that surpasses what either strategy can achieve alone. Learn more from Accordant's Heather Wiley Starankovic, CFRE, CAP, and Erin M. Stitzel, FAHP: https://ow.ly/nA6b50Rcizr #healthcare #philanthropy #WaveCampaignsᵀᴹ #gratefulengagement #strategy

In the complex world of health care philanthropy, simplicity and linear timelines are rare. With limited resources and budgets, some organizations shy away from focusing energy and resources around advancing a grateful engagement strategy while also trying to campaign, but this must be overcome. The benefits of employing a strategy that combines campaigning and grateful engagement in a coordinated approach can lead to remarkable success in supporting the community. By launching wave campaigns and investing in grateful engagement at the same time, we create a catalyst for philanthropy that surpasses what either strategy can achieve alone. Read more from Accordant's Heather Wiley Starankovic, CFRE, CAP, and Erin M. Stitzel, FAHP: https://ow.ly/nA6b50Rcizr #healthcare #philanthropy #campaign #gratefulengagement #strategy

In the complex world of health care philanthropy, simplicity and linear timelines are rare. With limited resources and budgets, some organizations shy away from focusing energy and resources around advancing a grateful engagement strategy while also trying to campaign, but this must be overcome. The benefits of employing a strategy that combines campaigning and grateful engagement in a coordinated approach can lead to remarkable success in supporting the community. By launching wave campaigns and investing in grateful engagement at the same time, we create a catalyst for philanthropy that surpasses what either strategy can achieve alone. Learn more about health care philanthropy's secret strategy in this piece by Accordant's Erin M. Stitzel, FAHP, and Heather Wiley Starankovic, CFRE, CAP: https://ow.ly/7ybS50ThiiG #healthcare #philanthropy #gratefulengagement #campaigns #strategy

Has your organization only done traditional, periodic campaigns but interested in learning more about wave campaigning? What are the benefits that make this method worth considering? Accordant’s Wave Campaignsᵀᴹ model was developed by our team of experts to address the historical deficiencies of traditional campaigns. It is adaptable and especially suitable for health care organizations experiencing today’s uncertainties and challenges. Wave campaigning is a case-driven, organizational-aligned, clinician-partnered approach that aims to meet and exceed donor needs—ensuring sustained philanthropy regardless of economic outlook. Learn more about the benefits of wave campaigning from Accordant's John Donovan and Heather Wiley Starankovic, CFRE, CAP, in this Asking Accordant piece: https://ow.ly/uGKe50S8oGR #healthcare #philanthropy #wavecampaigning #WaveCampaignsᵀᴹ

Dive into the world of healthcare philanthropy with compelling insights from our 2024 Philanthropy Pulse Report's Healthcare Sector Analysis! 🏥 Gain access to data that's shaping the future of fundraising in healthcare, providing invaluable guidance for your organization's strategies. Click the link below to access the full report and download the comprehensive infographic for a deeper understanding of industry trends. https://bit.ly/4aWKJID #CCSPhilanthropyPulse #Healthcare #FundraisingTrends #Philanthropy

In our recent webinar with Bruce Bartoo, we learned that focusing on gratitude inspired philanthropy, and shifting to this mindset in every aspect of your work has multiple benefits for your organization. In health care, gratitude inspired philanthropy results in an enhanced patient experience, reduced clinician burnout and expanded philanthropic support. A way to extend gratitude further and inspire others, is to integrate gratitude into your donor recognition and engagement. Share their experiences and inspiration for giving, for others to see and understand. This creates a culture of gratitude among your team, patients, partners and families. Let’s celebrate people investing in people! #Gratitude #InnovativePhilanthropy #DonorRecognition

In healthcare, excellence is not just a goal—it's a continual journey. While healthcare professionals work tirelessly to advance patient care, philanthropy plays an equally critical role in shaping the future of healthcare, driving innovation, and improving lives. National Philanthropy Day is recognized worldwide to celebrate philanthropy and those who give. At the SJRH Foundation, we see every single day of the year how donors help provide the resources needed for state-of-the-art technology, research and critical patient services that go beyond what is covered by traditional funding sources. Today's healthcare challenges are complex. However, our donor community continues to fund solutions to these challenges, support our dedicated hospital staff, and invest in continuous patient care and outcomes improvement. Philanthropy in healthcare is not just an act of giving—it's an investment in a healthier tomorrow. And for that, we are endlessly grateful. So on this special day, and every other day of the year, we say THANK YOU. #NationalPhilanthropyDay #ThankYou #MakingADifference #HealthcareHeroes #PhilanthropyMatters

Community Support: The Heartbeat of a Hospital’s Reputation Community support plays a vital role in shaping a hospital's reputation, extending far beyond its walls. Strong community ties not only bolster a hospital's standing but also contribute significantly to its success. Here's how community support elevates a hospital's reputation: - Trust and Engagement: Active engagement with the local community fosters trust and connection, enhancing the hospital's perception as a reliable healthcare provider. - Word-of-Mouth Advocacy: Strong community support leads to natural word-of-mouth advocacy, solidifying the hospital's reputation through positive experiences shared among community members. - Crisis Resilience: During challenging times, community support proves invaluable, helping hospitals not only survive but thrive, reinforcing their reputation as trusted institutions. - Building Long-Term Loyalty: Community engagement initiatives and health awareness programs foster long-term loyalty, leading to higher patient retention rates and reinforcing the hospital's status as a trusted healthcare provider. - Access to Resources and Partnerships: Community support opens doors to additional resources, donations, partnerships, and collaborations, enhancing the hospital's capacity to deliver high-quality care and strengthening its reputation as a valuable community asset. Building enduring relationships with the community is fundamental in enhancing a hospital's reputation. Trust, engagement, and loyalty are key components that propel hospitals to new heights in the healthcare industry. Stay tuned for more strategies to bolster your hospital's reputation. #CommunitySupport #HospitalReputation #PatientTrust #HealthcareLeadership #PatientCare #HealthcareExcellence #bevproductive