70% of Chomps customers are WOMEN?! This meat snack brand is shattering expectations by attracting a mostly female audience in a market dominated by men. With data showing that many of their buyers have never even purchased meat snacks before, Chomps is carving out a unique niche. Discover how this game-changing approach is flipping the script and driving massive growth in a traditionally male-dominated space! #chomps #business #successmindset #businessgrowth
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2025 is now well underway and our Unilever Power Brand #Dove has kick-started the year with its powerful #NewYearsUnresolution campaign, encouraging women to let go of the ‘pursuit of perfect’ and focus on self-acceptance. New Year’s is often a time for reflection and change, but for many people, in particular women, it’s also a time when societal pressures and unattainable beauty ideals can come to the forefront. As part of the campaign, Dove is launching the ‘Dove Real Beauty Talks’ to support women improving their body confidence and redefining beauty based on personal value. You can access the resources here https://lnkd.in/e2PDYguy and don’t forget to check out Dove’s TikTok Unresolution generator to inspire your friends and family to make the change. Which unrealistic beauty standard are you letting go of in 2025? #LetsChangeBeauty #DoveSelfEsteemProject #DoveRealBeautyTalks #UniquelyUnilever Marcela Melero Victoria Floyd Pau Bartoli Nuria Hernández Crespo
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💡 Marketing for Women, by Women: Lessons from Female-First Brands I’m always fascinated by how female-first brands are rewriting the rules of marketing. These brands aren’t just selling products—they’re creating conversations, breaking taboos, and empowering women to embrace their authenticity. Take for example: 🎯 Nike’s “Dream Crazier” Campaign – A bold celebration of women breaking barriers in sports, reminding us that our “crazy” dreams are worth chasing. 🎯 Libresse’s “Womb Stories” – A groundbreaking narrative normalizing the complexities of the female experience. 🎯 Dove’s “Real Beauty” Movement – A powerful message about redefining beauty standards and embracing diversity. At Laiqa, we aim to take a page out of this playbook by talking openly about topics that matter to women, from hormonal health to sustainable menstrual care. It’s about creating a space where women feel heard, supported, and seen—not just as consumers, but as individuals with unique stories and needs. To all the entrepreneurs and marketers out there: How are you innovating to connect with your audience authentically? Let’s share and learn from each other’s journeys! #FemaleFirstMarketing #EmpoweringWomen #HormonalHealth #LaiqaWellness
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At Rifbar, we’re committed to creating products that cater to everyone, and that includes recognizing the unique needs of women in the vaping community. Our research revealed something striking: while women are nearly as frequent users of nicotine products as men, their preferences have often been overlooked in the market. That’s why we set out to change the game with the world’s first vape designed specifically for women! The ‘For Her’ model isn’t just about looks—though its sleek, elegant design speaks directly to what women told us they wanted. It’s built for comfort, style, and performance, reflecting our commitment to inclusivity. At Rifbar, we don’t just talk about meeting the needs of our consumers—we innovate to ensure we’re delivering on them. #ForHer #VapeInnovation #FutureOfVaping #Rifbar
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CEO of Syntilay with Reebok Founder, Joe Foster, and Shark Tank Shark, Kevin Harrington | Host of LegendsNLeaders Podcast
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At Dandelion-Inc, we're all about aligning our brand with our mission to build trust and authenticity within our incredible community. Our mission is to empower women in business, offering support, resources, and inspiration to help you thrive. This alignment is what makes us strong and impactful. But let's get real for a moment—actions speak louder than words. Imagine if we were promoting a vegan lifestyle, but a recent post showed one of us enjoying chicken wings. Or if we endorsed a product that exploits women, totally going against our values. These disconnects can undermine our credibility and the trust we've built with you. Authenticity is everything, and we are committed to walking our talk. We know that protecting and aligning your brand can get a bit complicated. That's why we're excited to invite you to Dandelion-Inc's first virtual course, all about brand alignment and how to handle some not-so-good press. Sign up and join us to learn how to keep your brand and mission on the same page, even when challenges arise. https://lnkd.in/gz7pZvCg Thank you for being a part of Dandelion-Inc. Together, we can support and uplift each other with integrity and authenticity. #AuthenticityMatters #BrandAlignment #DandelionInc #WomenInBusiness
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🌟 Redefining beauty's next chapter 🌟 We recently hosted an inspiring event with Cosmetic Executive Women (CEW UK) to explore how TikTok Shop is transforming the beauty industry. Sessions included TikTok Shop 101 and insights from Daisy Kelly, founder of Glow For It, on how beauty brands can succeed on the platform. Want the full story? Read our blog for key takeaways and highlights 👉 https://lnkd.in/gYXwRJX2
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Can beer break free from masculine stereotypes? How has the narrative of womanhood evolved? Why do women represent only 31% of beer consumption? Anheuser-Busch InBev partnered with Brandtrust to renew the connection between beer and women. Our global Emotional Inquiry revealed that while women see themselves as strong and multidimensional, beer's narrative remains rooted in outdated masculinity. Understanding the gap between brand perception and consumer identity can unlock massive market potential. How aligned is your brand with your target audience's self-image? https://hubs.la/Q02QvlGc0 #Brandtrust #Insights #ConsumerInsights #DeepInsights #HumanTruth
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Women in agriculture deserve workwear that truly fits their needs. When a leading brand struggled to connect with this essential segment, Ag Access stepped in with a tailored approach, delivering actionable insights to guide product and marketing decisions. Curious to see the results? Download the case study today: https://hubs.la/Q02Wqbp-0 #agaccess #agribusiness #agrimarketing #consumerinsights
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Ready to make your business sparkle on socials this festive season? 🎄✨ Top tip from Sarah Jane Murray, owner of Vocus Vit | Sustainable Activewear for Women - be honest and just be you! Looking for simple, actionable tips to take your social media game to the next level? Check our new guide to marketing 👉 https://lnkd.in/dgheU_d6
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Co-Founder @EmotiveBrand / C-Level Brand Builder / Growth Driver / Speaker / San Francisco and Boston
Dove always strikes an emotional chord, and they do it with such intention. Their new campaign is a perfect example—featuring women over 60 just being their authentic,a beautiful selves. No filters, no fluff—just real people showing us that beauty has no age limit. This is what happens when a brand taps into real emotion and meaningful storytelling—it goes beyond selling a product and starts inspiring us to see beauty in all its forms. When brands connect with us on this level, the impact is lasting. #dovelove #campaign #brand #emotion #storytelling #advertising
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. Unilever’s Dove cast 10 diverse women who are 60-plus years old, and not actors or models, and invited them to show up “not as characters, but as who they are,” according to Divya Raghavan, senior brand director of innovation and equity. “They brought their own personality and attitude.” What do you think of the spot? Read more here: https://adweek.it/3M5QyZo