Jellysmack’s Post

Now that Social Media Today has said it, maybe some of you will stop looking at me like I'm Debbie Downer. "Said what?" You ask. This: "...the reality is that making it as an online creator, or a creator of any kind, is really hard, and for most, it’ll actually be beyond their capability to convert their passion into a profitable venture via online posts. But the platforms themselves love the concept of the “Creator Economy,” because it reinforces the notion that you too can become millionaires just by posting about what you like. Which sees more people uploading more stuff, and brings more attention to their apps." I've been saying this for the last 5 years, but like Yo-Yo "You don't hear me though." Lol. I'm not aiming to be negative concerning social media. My aim is to be authentic or realistic. Isn't that what social media consumers says they want? But too much realism kills the dream and the business, right? I just want folks to realize the social media game has changed. And you either evolve with it or explore alternatives. Technically, as a business you should be doing both.

According to EMARKETER,  the creator economy is professionalizing, and creators need support in building, managing, and growing their businesses. Creatives this message is for you: We look forward to helping you grow your business in the new year!

Billion Dollar Boy just launched the Creator Era report—a deep dive into the 2025 creator economy! It's so beautiful, it could be a coffee table book. Our designers are truly out of this world 🪄 Here’s what’s inside: 💥 Key trends that are set to dominate the creator space in 2025. 💥 Data-driven insights to future-proof your brand. 💥 Predictions from us as well as some of the creators we work with (myself included on, you guessed it, LONG FORM CONTENT 🫵 ) Download the Creator Era 2025 Report to explore the emerging trends and cultural insights shaping the global creator economy. https://lnkd.in/egr3X2FQ #CreatorEconomy #Influencermarketing #CreatorEra #creatormarketing #billiondollarboy

The creator economy is booming, with new opportunities arising every day! 📈 Let’s discuss the current state of the creator economy and what brands need to know to thrive in this dynamic space. Swipe through for insights and trends shaping 2024 so far #CreatorEconomy #BuzzbiteUpdates

"The U.S. is a leader in this space, so it is our duty to continue to create a framework that allows the Creator Economy to be an equitable, diverse and protected space." Our President of #WhalarTalent, Victoria Bachan shares key takeaways from last week's The White House's Creator Economy Conference with Campaign US! 📱⚡ F️ull article: https://lnkd.in/dpAbi3FQ #Whalar #CreatorEconomy

Creators are more than entrepreneurs; they are the small businesses that are driving our digital economy. It’s time to level the playing field with fair pay and timely compensation for all creators. This isn’t just about content; it’s about nurturing an entire new class of digital small business owners to earn a liveable wage.

The Rise of the Creator Economy Why tap into the creator economy? It's not just about exponential growth—think billions in revenue potential! ------ If you find this valuable, please share it with your network! #creatoreconomy #UGC #influencermarketing

Prediction: We're going to look back on this moment as the era of peak content. The smart people are already looking to people, not content as the clearest path to the best, easiest, and most profitable digital businesses. And I'm careful to use people, not community. As community has been bastardized to mean audience in so many settings, I'm specifically talking about businesses that connect people ***to each other*** to create the most profound results of their lives. That's #community. That's the future of #courses. That's #peoplemagic.

Why are investors betting on creators again? 🧐 The creator economy is experiencing a resurgence, and investors are once again pouring capital into this rapidly evolving space. But what’s driving this renewed interest? Is it the potential for scalable business models? Or the growing influence of content creators in shaping culture, consumer behavior, and trends? Join Petri Rajahalme Megan Lightcap Antoine Blondeau and Harnidh Kaur at the #1BillionSummit to uncover the reasons behind this exciting shift. From new monetization opportunities to emerging platforms and innovative technologies, these experts will break down what’s fueling the creator economy’s comeback and why now is the time for investors to take notice. If you're looking to understand how this dynamic industry is reshaping the future of business, don't miss this session! #ContentForGood

Some of the best advice I received early on: “Many new founders spend so much time trying to make their offer scalable, they forget to make it valuable.” If you’ve chatted with GM recently you know we’re not taking new clients until mid 2025 and that’s only if we feel strongly about team chemistry, product differentiation, passion for earned media among other things. We will not take a one size fits all approach to our clients even though potential investors or acquirers would tell us that’s the scalable path and we could be ✨so much bigger✨ if we did! Well, guess what?! We don’t care. 🤠 Amelia Soohoo and I want to have a meaningful relationship with every single client team member who touches influencer and creator relations. We want to be on speed dial for you and advise on topics outside of your Creator IQ dashboard because in 2024 community is the heartbeat of your brand. *Everything* you do ties back to the health of that heartbeat Value over scale. Long term games with long term people.