Billion Dollar Boy

The Creator Fund was born from BDB and FiveTwoNine's shared mission: to find impactful ways to support creators, especially when it comes to career-defining opportunities. We're kicking things off with Cannes Lions International Festival of Creativity - the industry's premier global stage - because it’s where creators can connect with brand leaders, platforms, and decision-makers. Getting to Cannes Lions is one thing. Knowing where to go and who to meet is another. That’s why we’re providing support through exclusive programming and events, so creators don’t only get to attend but also have the connections to make their trip a success. Curious to learn more? Visit our FAQs page 👉https://lnkd.in/ezRkgBgw Ready to apply? Submit here 👉https://lnkd.in/eyra6Sxb #CreatorFund #CannesLions #CreatorEconomy

Meet the industry game-changers joining us to spotlight the future of creativity at Cannes Lions International Festival of Creativity. We’ve brought together a jury of leaders from social platforms to media and talent agencies to discover the next wave of creator talent. Their mission? Uncover the creators shaping the future of advertising and award them a Creator Pass to Cannes Lions, plus on-the-ground support and access to exclusive programming. They’re on the lookout for creators who are pushing boundaries with their content and creativity and showing potential to shape the future of the creator economy. Thank you to our jury for being a part of The Creator Fund and helping unlock Cannes Lions for creators. Applications close on April 15. 🔗 Apply now for a chance to get selected: https://lnkd.in/eyra6Sxb #CreatorFund #CannesLions #CreatorEconomy ------------------------------------------------------------------------------ Aisling Conlon 🔜 SXSW, Chloe Wilson, Chloë Downes, Dom S., Jamie Gutfreund, Jasmine Enberg, Jordan Schwarzenberger, Joshua Barnett 🔜 CREATE LONDON, Kim Farrell, Leon Harlow, Mazviona Madzima, Nishma Patel Robb 🪩⚡️, Philip Hughes, and Vanessa Sawyerr.

We spoke to Billion Dollar Boy about their Award Winning Creator Campaign for the Candy Crush All Stars in-app tournament 🙌 #BCAS https://lnkd.in/e435aK_x

Are influencers too influential? That’s the debate our Europe CEO Thomas Walters tackled at Advertising Week alongside Rahul Titus, Omar Oakes, Sabrina Francis, and Suzanne Barker. Thom’s take? Today’s consumers don’t want one-size-fits-all brand messaging cut down into multiple formats. They want nuance, relevance and value when they engage in advertising. We’re in an era of bespoke advertising where people reward personalization with their attention. The world's biggest brands like L'Oréal and Unilever just announced major marketing restructures to reflect this shift. Creators are cultural engineers. They spark conversations, drive discovery, and convert interest into action - and that’s exactly why brands are going all in. Thank you to the IPA (Institute of Practitioners in Advertising) for having us. #AdvertisingWeek #CreatorEconomy #Advertising

We've been shortlisted for two categories at the Global Social Media Awards! We’re proud to be recognised for: 🏆 Best Large Agency 🏆 Best In-Agency Team Huge congratulations to our global team who bring passion, creativity, and dedication every day. Let’s bring it home. #SocialMedia #Awards #GlobalSocialMediaAwards 

Introducing the Creator Fund: Investing in the future of creativity 🔥 We’re backing the future of creativity, and it starts with creators. Billion Dollar Boy and FiveTwoNine are proud to jointly launch The Creator Fund, a new grant designed to support creators in attending major creative and advertising events. First stop: Cannes Lions, in official partnership with Cannes Lions International Festival of Creativity. Financial limitations shouldn’t hold back creative talent and we want to empower emerging creators to attend Cannes Lions. Creators drive culture. They set the trends, shape what’s next, yet they’re often not in the spaces where the industry makes its biggest moves. We’re changing that and awarding 20 Creator Passes for Cannes Lions 2025. This fund is an investment in the creators set to support the next generation of creative directors, brand owners, entertainment leaders and more. Our goal is to ensure the evolution of the advertising industry is driven by the most innovative and forward-thinking creators. US and UK creators can apply now to win a LIONS Creator Pass and be part of shaping the future of advertising. Application are open now until April 15, 2025. To apply, head to FiveTwoNine 👉https://lnkd.in/ewbfXrhz - For a chance to win 1 of 20 free Creator Passes for the Cannes Lions event 16th - 20th June 2025, please complete the form at the following link: https://lnkd.in/eQMtqJV9.   20 winners will be selected by a panel of judges between the 15th April 2025-22nd April 2025. 18+ UK & USA residents only. Promotion open 27th March 2025-15th April 2025. For full T&Cs, please visit: https://lnkd.in/ecR8_RPj.   This promotion is not sponsored or endorsed by LinkedIn. #CannesLions #Creators #Creativity

New Unilever CEO, Fernando Fernandez, has committed to increase the brand’s social media investment from 30% to 50% of total marketing spend and vowed to work with 20 times more influencers. It’s a vote of confidence in the sector, signalling Unilever’s conviction that creator marketing can deliver impact at scale. In our latest newsletter, we explore why it’s a defining moment for the creator economy. #Unilever #InfluencerMarketing #SocialMedia

We're excited to reveal an exclusive conversation with two powerhouse figures shaping the creator economy in our FiveTwoNine London space. Maddie Grace Jepson, TikTok star, comedian and actress, and Aaron O'Neill, the manager behind The Sidemen – one of the largest and most successful YouTube collectives – will discuss how to transform influence into a sustainable business. Due to exceptional demand, we've released a limited number of additional spots for creators. This is your last chance to join the conversation that could help shape your creator career. Apply via the link below to secure your invite. https://lu.ma/0j9eci4f

Creators are waking up to the power of LinkedIn. Yesterday, I had the chance to speak at an event with some of the UK’s biggest creators, and one thing is clear: LinkedIn is becoming an essential part of their strategy. For years, creators have focused on platforms like Instagram, YouTube, and TikTok to build their brands. But now, they’re realizing that LinkedIn isn’t just for corporate professionals. It’s a platform where real business happens, where partnerships are formed, and where career-defining opportunities emerge. I’ve seen firsthand how creators who start posting on LinkedIn unlock: ✅ Brand deals with companies looking for industry thought leaders ✅ Speaking gigs and consulting opportunities ✅ Deeper, more meaningful engagement with their audiences ✅ A platform where content has a longer shelf life.. staying relevant for weeks, not hours The best part? You don’t need to change who you are. You just need to adapt your storytelling to fit the audience here. A huge thanks to Sophie and the wider FiveTwoNine & Billion Dollar Boy for having me! And a huge shoutout to: Gabriel, Lily, Millie, Hannah, Keith, Justin K, Gabriel, Kristabel, Tasha, Olivia, Angee and Victoria. Watch this space!

How do creator partnerships go beyond awareness and conversions to fuel brand advocacy? Today’s consumers aren’t just buying products, they’re aligning with brands that reflect their values and aspirations. "Creators serve as cultural translators, helping brands earn their place in hard-to-reach online communities. They bring credibility, foster emotional connections, and ultimately, turn audiences into brand advocates," says BDB CMO, Becky Owen. Are you tapping into the full potential of creator partnerships? 🔗 Read more in Digiday: https://lnkd.in/ed9W7-eE #advocacy #influencermarketing #creators