GroupM’s Post

Media Market Trends in the Nordic Region: The COVID-19 pandemic has accelerated key media trends, particularly in consumption and advertising. Notable developments include: 1. A marked decline in print newspapers as audiences shift towards digital news platforms. 2. Large media companies are thriving, capitalizing on the scalability of digital platforms. 3. New legislation and increased competition for talent are reshaping the media landscape. These shifts continue to define the future of digital media in the region. To learn more, Please visit - https://bit.ly/4gDXaMw #MediaTrends #DigitalMedia #NordicMedia#DigitalTransformation #Advertising #MediaInnovation

Curious about the future of media? Check out dentsu's latest report where we explore the upcoming trends for 2025. Don't miss out on this insightful read! #mediatrenda2025

MediaRadar says 30,000 brands are trying a new media channel for the first time. It's impossible to give a precise number of "new media channels" as new platforms and variations are constantly emerging, Your website is a media channel. Right?

Stories are the gateway to transcending algorithm-driven content silos. By connecting with niche audiences, collaborating with creators, and capitalizing on the rise of connected TV, brands can scale their narratives effectively. To succeed, they must adapt their media strategies, ensuring they align with the dynamics of modern digital ecosystems For the full reading: https://lnkd.in/dDW7Pn39

MediaRadar says 30,000 brands are trying a new media channel for the first time. It's impossible to give a precise number of "new media channels" as new platforms and variations are constantly emerging. Your website is a media channel. Right

🌟 Six Years of Media Quotient: A Journey to Celebrate 🌟 Six years ago, I took a leap of faith and launched Media Quotient Inc., driven by a vision to create meaningful, impactful digital experiences. What started as an idea has grown into a vibrant agency filled with creativity, collaboration, and stories worth sharing. These years have been nothing short of extraordinary. We've celebrated victories, navigated challenges, and continuously evolved in this ever-changing digital landscape. None of this would have been possible without the unwavering support of our clients, partners, and the incredible team that brought my vision to life. To everyone who has been part of the Media Quotient journey—past and present—your dedication and passion have been a constant source of inspiration for me every single day. Each one of you, from the very beginning to where we stand today, has played a vital role in shaping Media Quotient into what it is now. Thank you for your hard work, creativity, and belief in this vision. Together, we've built something truly meaningful, and I’m forever grateful for your contributions. To our valued clients: thank you for placing your trust in us and allowing us to be a part of your journey. Your confidence in our work motivates us to continuously innovate, push boundaries, and deliver exceptional results. Every collaboration has been an opportunity to learn, grow, and create something impactful together. We deeply value the relationships we’ve built with you and are committed to exceeding your expectations as we move forward. Your success is our success, and we’re honored to be a trusted partner in helping you achieve your goals. Here’s to six years of growth, resilience, and endless possibilities. And here’s to the future—because we’re just getting started! #6YearsOfMediaQuotient #GratefulJourney #DigitalInnovation

Last week, Fabio Manassero, Alessandro Piatti, and Giada Guglietti led an insightful discussion at Engage Conference on breaking down silos that limit innovation and integrating #CTV into media strategies. The session emphasised the importance of data-driven strategies and an integrated approach to media planning. Read more about the discussion here: https://lnkd.in/eV5pYwnU #SamsungAds #DataDrivenMarketing #CampaignOptimization #FAST #TVAdvertising

🏆 The World’s Most Valuable Media Brands in 2024 Over the last decade, the top of the global ranking for the most valuable media brands has shifted from broadcast media operators, such as Disney, Fox, and NBC, to tech companies. In this graphic, we present the most valuable media brands in the world as of September 2024, according to Brand Finance. According to Brand Finance, TV brands have been losing both brand value and strength as consumers shift toward online streamers and social media platforms. Nine out of the 10 most valuable brands now focus not on broadcasting but on the distribution of user-generated or third-party content. Google remains the world’s most valuable media brand, with a brand value of $333.4 billion, while TikTok ranks second at $84.2 billion. Source: Visual Capitalist, link ➡️https://lnkd.in/dShaTcbs By Bruno Venditti

How time flies can be easily measured by observing the evolution of traditional media over the past few decades. As the industry experiences a dramatic shift, a growing majority continues to favor digital media. Many claim that traditional media is on its last legs, but I believe that its demise is far from imminent—dilli abhi dur hai, mere dost (the destination is still far, my friend). Consider the advertisements we’ve witnessed in traditional media. They’ve been a testament to creativity, reaching audiences in ways that digital media is only beginning to explore. Traditional media has a unique charm and credibility that digital platforms are still striving to match. From print ads that evoke nostalgia to TV commercials that become cultural landmarks, traditional media has a lasting impact. Let's not forget that both traditional and digital media can coexist and complement each other. While digital media offers speed and interactivity, traditional media brings depth and trust. Embracing the strengths of both can lead to a more dynamic and robust communication strategy. In the ever-evolving landscape of media, it’s essential to recognize the value and resilience of traditional platforms. They have adapted and will continue to adapt, proving that they are far from being relics of the past. #MediaEvolution #TraditionalMedia #DigitalMedia #MarketingStrategy #Advertising #Nostalgia #Innovation

In a new survey of AAM publisher clients, nearly 60% said they plan to focus on developing ways to reach new audiences in 2025. Learn more about what publishers were focused on in 2024 and what they expect their businesses to look like in 2025 in our latest publisher survey. https://hubs.ly/Q030PS9C0 #publishers #media #2025predictions