Brand Finance

Heathrow holds its position as the world’s most valuable airport brand for the second year running, with brand value soaring 19% to $1 billion. A full rebound in passenger traffic fuels Heathrow’s momentum as a global hub.   Meanwhile, Singapore’s Changi Airport Group remains unmatched in strength, crowned the strongest airport brand with a brand strength index of 94.4/100 and a brand value of $765 million. With seamless connectivity and world-class service, Changi is in a league of its own as identified by new Brand Finance research. Explore the full Airports 25 2025 report here: https://lnkd.in/gNbsJHWv

CHANEL has overtaken Louis Vuitton to become the most valuable #French #brand in 2025, with its brand value reaching €34 billion. Hermès has entered the top three, Cartier has secured ninth place, while beauty giant L'Oréal has returned to the top 10 for the first time since 2021.   With a Brand Strength Index (BSI) score of 93.5/100, Christian Dior Couture is now the strongest French brand and the seventh strongest brand in the world – surpassing global giants like YouTube, adidas, and The Coca-Cola Company.   Banking brands are also showing notable growth in brand strength. Crédit Mutuel has entered the top five strongest French brands, while La Banque Postale has secured the tenth spot, reflecting a broader trend of improved perceptions in the French financial sector.    France 150 2025 : https://lnkd.in/g_eeN6XW

At our recent Banking 500 CMO Roundtable, Brand Finance Valuation Director Annie Brown and Chief Commercial Officer, Michael Rocha along with top marketing leaders shared how they’re navigating rapid change—from tech disruption to shifting customer expectations. The big takeaway? Strong brands are built on trust, but they also need to stay ahead with smart innovation. Highlights from the discussion: - Trust is the foundation—start with brilliant basics before chasing bold ideas - Challenger banks like Revolut are growing fast, but loyalty is built long term - Data-driven personalisation is key to staying relevant - Building brand value means going beyond short-term wins Read the full insight: https://lnkd.in/daRk6ruF

Global defence demand is rising and brand value is climbing with it. According to the Brand Finance Aerospace & Defence 25 2025 report, the sector grew 10% year-on-year as security spending surged, aviation rebounded, and the commercial space race accelerated. - Boeing retains its position as the world’s most valuable A&D brand for the 10th year in a row. - Saab is the fastest-growing brand, up 59%. - GE Aerospace debuts in 4th after spinning off from GE. - Rolls-Royce posts the fastest growth among the top 10, up 44%. - SpaceX tops the strength ranking. Aerospace & Defence 25 full report: https://lnkd.in/gVNHptg3

The world’s top 50 most valuable airline brands have reached a combined brand value of USD132.4 billion in 2025, according to the latest report from Brand Finance. US carriers continue to dominate, with Delta Air Lines retaining its position as the world’s most valuable airline brand for the seventh consecutive year. United Airlines rises to second place, overtaking American Airlines, while Emirates remains the most valuable non-US airline brand globally. Malaysia Airlines returns to the ranking after a decade as the fastest-growing airline brand, with brand value soaring 209% following a major fleet renewal and strategic expansion. Southwest Airlines retains its title as the world’s strongest airline brand, driven by deep-rooted customer loyalty and strong domestic market performance. Among full-service carriers, Japan’s All Nippon Airways leads, reflecting exceptional quality and reliability in its home market. Airlines 50 full report: https://t.co/RkdSEDFMGu

Wishing you a happy Tamil & Sinhala New Year!

Last month, Brand Finance's Valuation Director Hugo Hensley moderated a panel at International Trademark Association (INTA)'s New York Workshop on Integrating Intellectual Property, Finance, and Valuation. The session brought together cross-sector leaders to discuss global trends in IP management and the growing importance of intangible assets. Hugo was joined by Elisabeth Stewart Bradley, Hayley Berlent and Andrés González. Together, the panel explored how corporates, advisors, and investors are navigating IP valuation, leveraging intangible assets for growth, and responding to evolving regulatory and technological developments. One key takeaway was the value of bringing these diverse perspectives together -highlighting how important it is to continue building relationships and mutual understanding between the users, managers, developers, and investors of brand and IP. 📍Attending the INTA 2025 Annual Meeting in San Diego next month? Hugo and Laurence Newell, Managing Director of Brand Finance Americas, will be there. If you’re planning to attend and would like to connect, please get in touch. Find out more here: https://lnkd.in/g9JgHCnG

CHANEL’s brand value has increased 40% to €34 billion, making it the most valuable French brand for the first time. Brand Finance attributes this growth to the brand’s strategic expansion of its physical presence in global markets.   According to Brand Finance data, Chanel also achieves perfect 10 out of 10 scores among French consumers across several brand strength metrics, including awareness, consideration, and meeting consumer needs. Chanel’s brand strength has further bolstered its brand value and has reinforced its leadership in the luxury sector.   Read the full report: https://lnkd.in/du9HAwg #France #Chanel

Hilton is the most valuable hotel brand for the 10th consecutive year - reflecting strong growth across its brand portfolio and continued investment in innovation.   Chris Silcock, President, Global Brands & Commercial Services at Hilton, shares how the brand is evolving the guest experience - pairing cutting-edge technology with personalised service, and expanding its presence across luxury, lifestyle, and extended-stay segments.   From integrating wellness partners like Peloton and Calm, to building and growing new brands like Spark and LivSmart Studios, Hilton remains focused on delivering a superior stay at every stage of the customer journey.   Read the full interview here: https://lnkd.in/gYSjNajg

Baileys remains Ireland’s strongest brand with a Brand Strength Index (BSI) score of 89.7 out of 100 and the only Irish brand to achieve an AAA+ rating.     Its expansion beyond alcoholic beverages - into truffle chocolates, ice cream, and more - has reinforced its market position and widened consumer appeal.    However, Brand Finance data highlights an opportunity for growth, with familiarity among young consumers (18–25) declining from 84% in 2024 to 74% in 2025. Strengthening its association with the Baby Guinness shot could help Bailey’s boost engagement with this demographic while maintaining its core heritage and brand identity.    Read the full insight here: https://lnkd.in/dzwbFmcX