Gina Boedeker’s Post

View profile for Gina Boedeker

Market Insights Expert • Best-Selling author of Hard Stop: Live with Intention & without Regret• Speaker on Work/Life Harmony • I help companies turn market feedback into actionable insights to grow their businesses

Setting expectations is necessary for everyone to have the outcomes that they want. Yesterday was the Bolder Boulder, a 10k run that over 40 thousand people participate in. I expected I would run for a bit, walk for a bit. Meet up with friends along the course. Have a leisurely day. Maybe check out the bacon station, wait in line for the kids to do a slip and slide, pause and watch the belly dancers for a bit (it really is a unique race ;). I quickly realized our expectations of race day were *very* misaligned when I started running with my daughter. She started flying as soon as we hit the starting line, was weaving around other runners, and looking over her shoulder to make sure I could keep up. If I knew she was going for a PR, I would have suggested she run with dad. If she knew what my plans were for the race, she would have asked him :) Instead, there we were. In the same place, at the same time, at the exact same event with two *very* different expectations of what was "supposed" to happen. I was thinking about how common this is in business. How frequently we assume that other people want the same outcomes/experiences as we do. How often we don't *explicitly* communicate from the outset. How we simply don't think to have those conversations. We see this *all the time* when kick starting projects for our clients that have big teams involved. Where they all know what the event is, but expect very different experiences and outcomes. To help with this, we created a detailed document that we walk everyone through to ensure *everyone* is aligned - at the outset and during the project - to make sure we hit their collective goals. If you could use support getting aligned with market research needs and ensuring that you run events in a way that will ensure you hit your goals, reach out. I'd be happy to share what works for us. And now next time I'll know to use it more in my personal life as well :) #candidconversations #insights #marketresearch #marketdevelopment #settingexpectations #expectations P.S. She PR'd, I'm sore, and we had a great time :) _________________________________________________________________ 👋🏻 Hi, I'm Gina, and I specialize in insights and intentionality. 🎯 I help teams get insights on and from their target audience to help grow their businesses. 📕 I write about living intentionally and wrote the soon-to-launch book Hard Stop about how to put priorities and boundaries in place to live your best life. Reach out if you want to connect!

Albert Da Silva, CAMS, CGSS

Vice President, Deputy AML Risk Officer at Marex Capital Markets Inc.

10mo

Wow, climbs AND runs!! No VB? 😁

Jesse P. Gilmore

Helping marketing agency owners add $30k+/mth & reclaim 10+ hours/wk | Struggling with scaling, inconsistent revenue or micromanaging your team? Read this profile 👇

10mo

Congrats on a great race with your daughter!

Anna MacKay-Brandt

Neuropsychologist | Research Scientist

10mo

Ha! Love it. Had a similar experience with my son when he was 9 and we ran a Boston 5k. He wanted to actually run it. Go figure. ;)

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