The Broadway Shopping Centre in Bradford has undergone a remarkable transformation. Facing challenges like a vacant Debenhams unit and rising vacancies, we took a data-driven approach to connect with the community and re-energised the spaces to create an exciting shopping destination. A revamped leasing strategy brought in new and innovative tenants like Flip Out Indoor Adventure Park and Sakkusamba and the shopping centre is soon to welcome a debut UK store of a top Pakistani fashion retailer. "Additions like these, have not only improved the shopping experience but also boosted the overall appeal of The Broadway and Bradford as a whole. Our team efforts have been met with positive feedback, proving that our project is making a real difference in the city. We've seen an increase of 6.5% in footfall as well as an increase of +27% in the number of visitors from outside the immediate 30-minute drive time, attracting higher affluence groups in the wider catchment helping to drive increased spend." says Christina Beggan, Director Asset Management Ellandi. https://lnkd.in/eXcThVJ3 #deliveringretailplus #destinationshopping #dataleddecisions
How promising to see such a positive impact on the retail industry. Looking forward to working with the Ellandi team as we strive for the same results at Highcross Shopping Centre. Congratulations on the development 👏🏻
Investment and Regeneration
11moI visited The Broadway a couple of weeks ago to meet the Centre Manager and what a fabulous shopping centre it is.