Collin Slattery’s Post

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters? This change significantly impact campaign performance and budget spend if advertisers aren’t aware of this change. Don't miss it next time you set up your Google ad campaign! It may cost you a lot of $$. From my experience it may cut ROAS by half and most important it drive many unqualified leads.

🚨 Important Update for Google Ads Advertisers 🚨 Google has announced a new policy: all Google Ads experiments without an end date will now automatically end on August 23, 2024. This change takes effect on June 1, 2024. 👉 Action Required: Review and update your experiment end dates to avoid interruptions. The details are here 👇 https://lnkd.in/dQkvjQUX #googleads #campaignmanagement #enddates #mediabuying #digitalmarketing #advertising

If your agency is telling you that Google Ad Grants now have Performance Campaigns with FULL multi-channel distribution... Then they're only half right. 😎 Google did add Performance Max campaigns (which was announced on September 4th, 2024) and they've been slow to roll these out. But most importantly...this version of Performance Max is ONLY showing in search. That makes it closer to a dynamic search ad but so far we're seeing that the Grant-version of PMax performs better than your average dynamic search ad. Still, it's important to note that these PMax campaigns will NOT show your ads on YouTube, Display, Gmail and Discovery like a PMax in a paid account would. If your Google Ad Grant agency is telling you otherwise, then you should consider that a red flag.

Hidden Google Ads Feature 4/2: You can still create a feed-only Performance Max (PMAX) campaign. When Google started to migrate users from Smart Shopping to PMAX, it was easy to create a feed-only PMAX campaign, which could run only on the Shopping network, so no funky Display & Video Network with low intent. However, after a few months, many people noticed that Google forced them to add Headlines to their assets, and once they did that, there was no way to tell Google where they'd like to spend their budget. It's hard to decide if this is a bug or a feature, but when you are creating the PMAX campaigns, Google automatically adds the URL to your ad text, so the system won't let you go further without adding headlines & description lines. The solution is simple; you just need to delete the landing page URL from your ad texts so all fields will be blank. In this case, Google will let you finish creating your PMAX campaign, and the PMAX you just created will be a feed-only one!

Google has a sneaky way to guilt you into spending more money. And it rarely works in your favour. Every time we see the display network turned on in a search campaign? ...we know Google's probably gone a bit rogue and can show your search ads on any website they want. You never want display network turned on inside a search campaign – it'll blow through your budget without generating results. If you see this inside an ad account, turn it off using the following steps – navigate to the campaign > campaign settings toggle 'network' untick 'display network' > save Google will lie to you and say "Don’t miss the opportunity to get additional conversions at similar or lower costs with just one click." But ignore this, they're just trying to line their pockets with delicious ad revenue. While you're at it, review the network performance split to see if it's worth running ads on search partners as well. Here's a 3 minute video showing you how to do that 👀 And here's to making 2025 the year of less wasted advertising spend 🎉

An overlooked rule for Google Ads: The more violent you scale your budgets, the worse your campaigns will perform. Increasing your budget from $100 > $200 isn’t a measly $100 increase to Google. It’s a 100% increase. Even if it feels slow, it’s best to scale by 10-20% every 7-10 days. Patience is the key to unlock profits on Google.

A little demo on how to check for some cheeky wasted spend in your ad account

Why Google Ads Policies Matter for Your Business 🚀 Running ads on Google isn’t just about setting a budget and choosing keywords—it’s about ensuring your ads comply with Google’s advertising policies. These policies exist to create a safe, trustworthy, and effective ad experience for both businesses and users. 🔹 Why Are Google Ads Policies Important? ✅ Protects Your Brand – Non-compliance can lead to disapproved ads or even account suspension, impacting your business visibility. ✅ Builds Trust – Ads that follow policies are more credible, leading to higher engagement and conversions. ✅ Ensures Fair Play – Policies prevent misleading, harmful, or deceptive advertising, creating a level playing field. ✅ Improves Ad Performance – Ads that align with policies often receive better quality scores, reducing costs and increasing visibility. Staying compliant isn’t just a requirement—it’s a growth strategy. Make sure your ads are optimized and policy-compliant to maximize success! #GoogleAds #AdCompliance #PPCMarketing #DigitalSuccess

Seeing a lot of campaigns switching between "limited by budget" and not, randomly. Some campaigns are going from suggesting a 300% increase in budget to nothing overnight. Seeing this across a few accounts. Is anyone else seeing this? FYI Adriaan Dekker Google Ads #googleads

Pmax campaigns are a great way to use all Google assets, with powerful tools that save you time and money. The cons are its customizable limitations. In the last two years, when I surfaced the issue to our Google client manager, he promised the Google Ads team was working on it. I guess this is a first step, finally. By the way, if you haven't tried Pmax campaigns, try comparing them to other Google Ads channels. I think the results will surprise you.