Jack Felstead’s Post

Ever wonder what the most common and costly mistake for advertisers using Google Ads is? In this week's AMA video I answer that exact question. In this video I detail what commonly costs Google advertisers the most money and how you can avoid this common mistake. Let me know if you have any specific questions in the comments section. Also, if you have another marketing question, please email info@makeeachclickcount.com and I’ll be happy to answer either via email or within the Make Each Click Count Facebook Group. Happy Thursday and Happy Marketing! https://lnkd.in/gQxQAegc

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters? This change significantly impact campaign performance and budget spend if advertisers aren’t aware of this change. Don't miss it next time you set up your Google ad campaign! It may cost you a lot of $$. From my experience it may cut ROAS by half and most important it drive many unqualified leads.

♻ Performance Max campaign Ads Run On All of Google's Platforms; When you start a new Performance Max campaign, it will automatically run your ads across Google platforms, including: YouTube Display Search Discover Gmail Maps This single campaign complements your existing, keyword-based Search campaigns to help your marketing performance across Google's full range of advertising channels. Your creative assets will be pooled together and automatically optimized for each platform by Google's advanced technology. #googleads #smallbusinessowner #smallbusinesshelp #businesshelp #smallbusinesstips #businesstips

Missed the latest Google Ads glitch? Guilty here. We were so busy I barely caught it. Comes right after that Google Ad Grant glitch. July and August had surprises in store! What's next? Keep a close eye on your campaigns. Double-check those metrics. Always. Don’t let glitches derail your strategies. Cheers to smoother campaigns ahead! #google #googleads #googleglitch #sem #ppc

🚨 Important Update for Google Ads Advertisers 🚨 Google has announced a new policy: all Google Ads experiments without an end date will now automatically end on August 23, 2024. This change takes effect on June 1, 2024. 👉 Action Required: Review and update your experiment end dates to avoid interruptions. The details are here 👇 https://lnkd.in/dQkvjQUX #googleads #campaignmanagement #enddates #mediabuying #digitalmarketing #advertising

💡 A drop in Google Ads performance isn't always what you think What you perceive as a drop in performance may actually be some other issue. Before you spend hours trying to find the problem, check these things first: 📌 Check GA4. Have other sources dropped? 📌 Audit your conversion tracking. Is it set up correctly? 📌 Take a look at consent mode. Is it causing tracking issues? #GoogleAds #ppc #advertising #paulinesppcpick

🚨 Google Ads Update: Starting in October, new accounts will be automatically opted out of serving ads on Parked Domains! This means better ad placement and more value for your spend. Want to learn more about how this change affects your campaigns? Head over to my website for all the details! 🌐 https://lnkd.in/eswu2W9k #GoogleAds #MarketingTips #AdUpdates

99% of new marketers miss one vital thing when setting up their Google Ads. That is: Google automatically applies settings that can mess with your campaigns. I see it all the time when auditing new accounts. When you create a search campaign (high intent), Google often auto-includes display ads (low intent). It *looks* like a search campaign, but you’re actually reaching both. (and therefore diluting your ad budget by generating low intent traffic that is far less likely to convert) Most people don’t even realise it because the default settings make it tricky to spot. And if you’re not experienced, it’s easy to get caught out. (check the image below so you know what to look out for!) Annoyingly, there are tonnes of other pitfalls when it comes to running ads. Luckily agencies are experts at spotting these. But if you’re still going solo: Follow Tom Richards for more tips like these. Your budget will thank you.

Yesterday I audited a Google Ads account And when I first opened the account I saw a ROAS of 11 Instantly I knew something was not right And When I digged deeper I saw 2 non brand search campaigns But when I checked the search terms, all were branded terms And when I checked the tracking even ATC was set to primary So, this client was not getting TOF traffic much and also there was tracking issue. #google #googleads

Google is in the process of testing 'Video', a new asset type, to see how it will affect its ads. This feature will allow marketers and advertisers to add videos to their Google search ad campaigns. Do you think that this will enable businesses to increase their conversions? Find more on 'Video' here: https://heyor.ca/4uKyhl #GoogleAds #DigitalAdvertising #SearchAds #VideoAssets