📣 SURVEY SAYS! 📣 Last week, we wanted to know people’s thoughts on the most common cold call objection. 44% of you voted for “I’m not interested” 🙅 At first glance, this type of objection can seem like a total brush-off. We spoke with Chris Ritson, Co-Founder of The SDR Leader, and he revealed something pretty interesting: “When a rep is faced with not interested - get some context on why they’re not interested - it could be because they’re not interested right now. In 3 months, things could change, for instance.” “That's really high impact for SDRs and AEs building pipeline, especially in a financial market like this, where actually a greater proportion of people are ‘not right nows’ - for a bit longer until the market bounces.” “It comes back to how you’re responding to your prospect, so you can get context and make a solid decision on whether it’s a no/never contact again or not interested.” The key takeaway? Understand where in the conversation the objection is coming up. And decipher whether it’s a complete no, or if there’s scope to book a meeting further down the line 💥
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Associate Vice President || P&L Head || Squareyards || Ex-Byju's Assistant General Manager || Revenue Growth, Category Head & Business Development
I have analysed cold calls and cold conversations. I can tell you that cold calling and messaging always works. But you need to know how to tweak your messaging and customise it as per client's requirement. To do this, I created the Cold Call Analyzer. Have your team use this detailed tracking sheet for 5 days, and you'll know exactly how to improve your cold call and messaging.
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What's the best time to call? What's the reason most calls end? What connect rate are other companies getting? We collected the data from over 200,000 dials to uncover what’s really driving cold calling success. Introducing... Cognism's Cold Calling Report 2025, out now! Leverage the stats to get a better understanding of what's happening in the industry, and what you need to do to book more meetings over the phone in 2025. Don't miss out on this data, and download the full report - link in the comments! 👇
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Senior Mid-Market Sales Manager, EMEA @ Cognism | 3x President’s Club Winner | People & Result-Oriented Leader | MEDDPICC Certified | Coach & Mentor
🚨 Statistic: The average cold call in 2025 lasts 93 seconds, up 10 seconds from last year. 📊 Commentary: While 10 seconds may not sound like much, it indicates that prospects are engaging more when approached with personalized, value-driven messaging. This small increase shows that the first impression matters more than ever, and reps who focus on the right opening are keeping prospects on the line longer. 💡 Tip: Nail your first 60 seconds by: - Showing you've done your research. - Focussing on the VALUE - Open-ended questions related to the NEED to scope for further conversations ❓ Want to know how to maximize your cold call success and uncover more actionable data? ➡️ Dive into Cognism’s State of Cold Calling Report 2025: Link in comments 👇
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I talk about building repeatable sales processes. Helped 80+ companies, $100M+ in sales, $280M+ in capital raised. A seasoned advisor in B2B sales
I've measured 3,919,285 cold calls - 334,350 cold conversations. I can tell you that cold calling always works. But you need to know how to tweak your messaging... To do this, I created the Cold Call Analyzer. Have your team use this detailed tracking sheet for 5 days, and you'll know exactly how to improve your cold call messaging. Comment "Yes" below, and I'll send it your way. Side note: Make sure to connect with me so I can DM you.
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I talk about building repeatable sales processes. Helped 80+ companies, $100M+ in sales, $280M+ in capital raised. A seasoned advisor in B2B sales
I've measured 3,919,285 cold calls - 334,350 cold conversations. I can tell you that cold calling always works. But you need to know how to tweak your messaging... To do this, I created the Cold Call Analyzer. Have your team use this detailed tracking sheet for 5 days, and you'll know exactly how to improve your cold call messaging. Comment "Yes" below, and I'll send it your way. Side note: Make sure to connect with me so I can DM you.
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I talk about building repeatable sales processes. Helped 80+ companies, $100M+ in sales, $280M+ in capital raised. A seasoned advisor in B2B sales
Pre-call research is ruining your team's performance. If you spend 5 minutes between calls, whatever you are doing needs to produce a 2.9x increase in connect to meeting booked rate JUST TO BREAK EVEN. You should not need to do any research before cold calling.
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Wondering how to win with cold calling in 2024? Check out the key data and trends in Cognism's latest report below!
Based on new research from 50,000 dials, the average cold call success rate for 2024 is 4.82%. And here’s how we got to this conclusion ⬇️ Out of 55,701 cold calls… 9247 were connected 5265 were conversations 250 meetings were booked What’s super interesting, is the success rate has doubled from previous research we conducted - back when it was 2%. Now, what does this all tell us? Cold calling is far from a dead outbound channel - in 2024. With this conclusion in mind, we’re super excited to announce the official release of The State of Cold Calling in 2024: A Research Report by Cognism 💥 We’ve put our detective hats on, and analysed a bunch of data points from thousands of calls, and compiled information like: ⏰The best day and time to make a cold call 🙅The most common objections 👱The most common persona And much more! Check out a link to the report in the comments below - and be sure to let us know your thoughts into cold calling for 2024👇 Huge thank you to the We Have a Meeting team: Jack Frimston and Zac Thompson for supporting us with this project 💫
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Wondering how to win with cold calling in 2024? Check out the key data and trends in Cognism's latest report below!
Based on new research from 50,000 dials, the average cold call success rate for 2024 is 4.82%. And here’s how we got to this conclusion ⬇️ Out of 55,701 cold calls… 9247 were connected 5265 were conversations 250 meetings were booked What’s super interesting, is the success rate has doubled from previous research we conducted - back when it was 2%. Now, what does this all tell us? Cold calling is far from a dead outbound channel - in 2024. With this conclusion in mind, we’re super excited to announce the official release of The State of Cold Calling in 2024: A Research Report by Cognism 💥 We’ve put our detective hats on, and analysed a bunch of data points from thousands of calls, and compiled information like: ⏰The best day and time to make a cold call 🙅The most common objections 👱The most common persona And much more! Check out a link to the report in the comments below - and be sure to let us know your thoughts into cold calling for 2024👇 Huge thank you to the We Have a Meeting team: Jack Frimston and Zac Thompson for supporting us with this project 💫
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POV: You called your top prospect's mum Cold calling is tough already, and it doesn’t get any easier when you accidentally call your prospect's parents. Here are a few tips to make it easier: Use a script. Maintain a good tone. Use reliable data, such as FullEnrich which aggregates contact information from over 15 vendors. Let’s finish the week strong!
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Based on new research from 50,000 dials, the average cold call success rate for 2024 is 4.82%. And here’s how we got to this conclusion ⬇️ Out of 55,701 cold calls… 9247 were connected 5265 were conversations 250 meetings were booked What’s super interesting, is the success rate has doubled from previous research we conducted - back when it was 2%. Now, what does this all tell us? Cold calling is far from a dead outbound channel - in 2024. With this conclusion in mind, we’re super excited to announce the official release of The State of Cold Calling in 2024: A Research Report by Cognism 💥 We’ve put our detective hats on, and analysed a bunch of data points from thousands of calls, and compiled information like: ⏰The best day and time to make a cold call 🙅The most common objections 👱The most common persona And much more! Check out a link to the report in the comments below - and be sure to let us know your thoughts into cold calling for 2024👇 Huge thank you to the We Have a Meeting team: Jack Frimston and Zac Thompson for supporting us with this project 💫
Founder @chrisritson.xyz & thesdrleader.com | Online Courses, Bootcamps & Workshops For SDRs and SDR Leaders
1yNot interested or not right now?