📰 Here’s how Omnicom & dentsu’s client, Eni, used greenwashing to generate BILLIONS of investments in fossil fuels with misleading ad campaigns. As the world’s 13th largest fossil fuel company, Eni, promoted ‘Sustainability-Linked Bonds’ across major newspaper outlets in Italy, despite the bonds having no requirement to be used for environmental projects, allowing Eni to use the money for fossil-fuel production. 6 (yes, you read that correctly! 6) different Ad & PR agencies in 2023-2024 had Eni as a client, including Omnicom’s TBWA\Italia, dentsu’s Carat, Accenture Song, M+C Saatchi Group, CRA-Carlo Ratti Associati & NOVE And here’s an important fact: 💰The campaign was so successful that Eni’s bonds “could have invested €1.68 billion in business as usual, i.e. in oil and gas activities”. Instead of working with the world's biggest polluters to mislead the public on how the oil and gas industry is leading the transition, Ad & PR agencies like the ones working for Eni, can say no to ever working with fossil fuel clients again. 🔗 Read the full story by Voxeurop: https://lnkd.in/e8rzCK-s
