A tech stack should boost growth, not interrupt it. But for too many mid-market companies, the stack has become a patchwork of disconnected tools, outdated processes, and shiny objects no one knows how to use. That’s tech clutter. 💻🗑️ Consider this strategic shift: → Align your stack around the buyer journey, not internal teams. → Prioritize integration and real-time data flow over tool count. → Enable marketing and sales to operate from the same playbook. The goal isn’t just automation—it’s acceleration. Your tech stack should reduce friction, align customer insights, and empower your team to move faster, smarter, and with more confidence. In a world where 92% of B2B buyers are making decisions before they talk to a human, your stack is your frontline. Make it work like one.
A tech stack should boost growth, not interrupt it. But for too many mid-market companies, the stack has become a patchwork of disconnected tools, outdated processes, and shiny objects no one knows how to use. That’s tech clutter. 💻🗑️ Read on to learn more.
Good point -design the tech stack to facilitate the customer journey, and do not get lost in it!
Partner, CMO at Chief Outsiders, Delivering Mid-Market Growth ● Strategy ● Execution ● Measurable Results,
21hAs a CMO, some of my best insights come from sales calls. When we align our ICP and messaging with frontline feedback, growth accelerates.