Chief Outsiders

🚨 The next chapter of Chief Outsiders is here! Bringing more impact and a strategic shift, designed for CEOs who need clarity, speed, and expertise without the fluff. 🔹 Find the right fractional executive—fast. 🔹 Access expert perspectives that cut through the noise. 🔹 See how we plug into your business and drive growth on demand. Here’s what’s new: ↪ Who is this for? CEOs who need marketing and sales leadership now—but not full-time. ↪ How do I know if I need help? If revenue is stalling, leads are weak, or sales teams aren’t closing, it’s time to bring in expertise. ↪ What’s different? A clearer path to solutions, industry insights at your fingertips, and an easier way to find the right executive for your needs. Here's the next chapter of Chief Outsiders: https://bit.ly/3dSJHVm

Jim Plewa is one of the best at growing healthcare sales organizations, from early-stage to Fortune 15. Now he’s bringing that expertise as a Fractional CSO, partnering with CEOs to unlock revenue growth and market expansion. From leading $1B divisions to scaling private equity-backed companies, Jim’s strength is in turning strategy into performance. His deep experience in healthcare, medtech, imaging, and health IT makes him a force for companies ready to scale with focus. Join us in welcoming Jim to Chief Outsiders! https://bit.ly/4l2L7La

Join us for the next CEO Growth Talks as David Bull, CEO of Ark Financial, joins Pete Hayes for an insightful conversation. Tune in as he shares a transformative three-step framework to help CEOs and entrepreneurs shift from survival mode to purpose-driven leadership, uncover deeper meaning, and scale their impact with emerging technologies like AI. Learn more and register below ⬇️

‼️ TODAY ‼️ Join David Bull and Pete Hayes as they share a three-step framework to help CEOs and entrepreneurs shift from survival mode to purpose-driven leadership, uncover deeper meaning, and scale their impact with emerging technologies like AI.

In a volatile market, pricing isn’t just a financial decision—it’s a brand decision. In Ad Age, Chief Outsiders Partner and CMO. Kirk Thompson shares how tariffs are adding a layer of complexity to food and beverage pricing strategies. From seasonal ingredients to supply chain disruptions like avian flu, smart brands are being tested on their ability to balance: → Profitability → Customer satisfaction → Perceived value The key: Transparent, authentic messaging that reinforces trust while navigating rising costs. Tariffs may not be in your control, but how your brand responds absolutely is. https://bit.ly/4ilBULs

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Waitflation is costing companies more than they realize: indecision at the top, slowed capital deployment, cautious forecasting despite healthy balance sheets, and fear of “what ifs” more than what is happening. And in this in-between economy, too many leadership teams are defaulting to hesitation. But here’s the reality: consumer behavior hasn’t stopped. Retail activity is holding steady. And companies that continue waiting risk far more than just stagnation. ✅ Market share goes to the bolder players ✅ Innovation stalls ✅ Top talent disengages ✅ Customer confidence slips The path forward is not guessing—but moving. That’s where the Growth Gears framework comes in: → Assess: Get grounded in real data and customer behavior → Revise: Adapt strategy for agility and action → Execute: Test, learn, and scale in fast, focused sprints This isn’t reckless. It’s how you create momentum when others are stuck in neutral. Chief Outsiders is helping mid-market CEOs break through Waitflation with speed and precision—fueled by our AI-optimized GrowthGears OS. The opportunity isn’t coming later. It’s here—if you move. ---- [IN COMMENTS] Learn more with Pete Hayes: https://bit.ly/3RQHxpW

A new lens can be worth twice as much as another leadership tip. Join us on April 17 for our next CEO Growth Talks featuring David Bull, CEO of Ark Financial, as we explore what it really takes to lead with purpose in today’s climate. We’ll cover: ✔️ Why escaping the past keeps leaders stuck ✔️ The 3-step framework for building with purpose ✔️ How to scale leadership using AI without sacrificing quality This one goes deeper than growth—it’s about impact. 📅 RSVP now: https://bit.ly/4lCjt88

Digital marketing plays a huge role in customer acquisition and lead generation, but not every organization has it figured out just yet. As a leader, where do you stand? Share your thoughts below 🔽

Jyotsna Makkar has joined Chief Outsiders as a Fractional CMO, bringing powerhouse marketing leadership from Microsoft, PepsiCo, and Nokia. From scaling revenue 4X for a consumer tech brand to driving double-digit growth across global CPG portfolios, Jo transforms marketing into a predictable revenue driver. Now she’s helping mid-sized SaaS, tech, and consumer businesses build category-leading growth engines. Welcome to the team, Jo! https://bit.ly/4j7jGxQ