The Fastest Man Aims for His Own Sneaker! 🚀
For sprinter Noah Lyles, being the fastest man on the planet is more than gold medals and bragging rights – he’s aiming for a signature sneaker.
“I want my own shoe. I’m serious,” Lyles declared after his 100-meter victory at the Paris 2024 Olympics. “Track spikes don’t pay. Sneakers do. It’s crazy that, with all the medals and fame track athletes get, we don’t have our own sneakers yet.”
While legends like Michael Johnson and Usain Bolt had their own signature shoes, track and field remains a niche sport. Lyles wants to change that narrative. He believes that success in sports can open doors to fashion, music, and beyond. “You can go into fashion, and music, and start meeting bigger and better athletes. From athletes, you go to artists, and from artists, you go to the world,” Lyles said.
And he is already building his brand! His bold Adidas Adizero Y-3 spikes, diamond necklaces, and Omega Speedmaster watch, have caught the eyes of celebrities like Dwyane Wade and Magic Johnson.
Though securing a signature sneaker with Adidas is a tough goal, Lyles is no stranger to overcoming challenges.
Why not him?
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