Hello Hello

A great sales pitch is just the start – the real power of telesales lies in the follow-up. 🚀 It's not about a simple "checking in" message but about providing value, addressing concerns, and showing genuine interest in the prospect's success. Timing is key, so strike the right balance between staying top-of-mind and not overstepping. Use multiple channels (email, text, social media) to stay connected and keep the conversation going. Master the follow-up, and you'll build trust, solve problems, and move prospects closer to conversion. https://lnkd.in/dvWRGXju

Interesting take here - IBM's marketing boss has said that he thinks personalisation has gone too far and that the focus on this has been at the expense of relevance. I'd love to know what you think? Have you been on the receiving end of a personalised communication where the content was simply not relevant? https://lnkd.in/ebbrnxvu

Making sure you're laser-focused on your target market will ensure you reap the rewards down the line. Barclays took this approach with their Barclays Local service campaign. During the campaign period, walk-ins increased by an average of 24%, contributing to Barclays winning the 2024 Marketing Week Award for Excellence in Segmentation, Targeting and Positioning. Read more about the campaign here 👇 https://lnkd.in/eqBfTjxz

We're proud to be seen as an extension of our clients' sales and marketing teams - and it's feedback like this that makes it all worthwhile! "Customer-focused, efficient and supportive. Brilliant team, truly grateful for their input and responsiveness." If you'd like to learn more about how we work with our clients and what we can do for you, contact us today. https://lnkd.in/eJzQnZJd

New Gartner research reveals that 27% of CMOs report limited or no adoption of generative AI within their teams. But for those who have embraced the tech, 47% are seeing major benefits in areas like campaign evaluation and reporting. Generative AI is especially prevalent among high performers - businesses exceeding profit growth and marketing goals. A whopping 84% of these top performers are using AI for creative development, and 52% are incorporating it into strategy development. How much is AI used in your workplace? https://lnkd.in/g4_-SwCb

LinkedIn is helping Gen Z navigate the UK job market with a fresh new campaign, "Got Itchy Feet?" designed by VCCP. The social-first ads, directed by Jennifer Sheridan, highlight Gen Z’s top job preferences: flexibility, career growth, and social impact. 🌱 Zara Easton, LinkedIn's head of brand marketing, notes that the feeling of wanting to explore new opportunities - getting "itchy feet" - resonates deeply with today’s younger professionals. Getting your messaging right for your audience is key. If you need help effectively reaching your target market, call the team at Hello Hello. https://lnkd.in/e9q9kU6a

Our outbound outreach strategy is focused on targeting the right niche or sub-niche, ensuring we connect with the most relevant audience. By initiating authentic, personalised conversations, we build genuine relationships that resonate with potential clients. We work tirelessly on your behalf to secure appointments or demos with key decision-makers, helping to create valuable business opportunities. Every outreach is tailored to your specific goals, ensuring that each connection is meaningful and impactful. Together we can take your business to the next level. Get in touch today to find out more. https://lnkd.in/eJzQnZJd

A new report reveals that nearly half of UK marketers (45%) are concerned about using customers' personal data without consent. The 'Customer Engagement Review' by Braze, based on a global survey of 2,300 senior marketing execs, highlights growing worries over regulatory issues and compliance as personalisation plans unfold. While 37% of marketers use AI-informed tools for data collection, many still struggle to define what constitutes ethical customer data use. ⚖️ If you're not sure how best to use your customer data, drop us a line for an informal chat. https://lnkd.in/eyN2bVdA

Dove just dropped a refreshing twist on their usual marketing! In a new 30-second ad, created with Ryan Reynolds' Maximum Effort agency, four diverse women sit down for a focus group about Dove’s Deep Moisture Body Wash. At first, they’re sold on the product’s "Renewing MicroMoisture" tech, but things take a humorous turn when they’re hit with the cringeworthy ad campaign – featuring a bottle-shaped mascot named Mrs. Moist and a very “so moist” jingle. 😬 If you need a new take on your marketing efforts, drop us a line today! https://lnkd.in/gck2zJZY