Struggling to find someone to help you fix your marketing? Are you finding larger agencies are too expensive and try to stuff you into their “off the shelf” services package. Message me for a chat - You can feel more confident that your marketing tasks are running efficiently, effectively and without your constant attention. Best of all you have a professional marketing manager you can call when the excrement hits the airconditioner.
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**𝟵 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴** Most of our clients are established, well run, successful businesses that have never focused or formalised marketing - or perhaps have only recently started doing that by appointing a marketer. Many question whether they even need to. "We're doing well anyway, why do we need marketing?" It's not an unreasonable question, but at its heart is a narrow definition of marketing that could well be holding your business back from all it could be... ⁉️ 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐡𝐞𝐚𝐫𝐢𝐧𝐠 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲?!
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If you're feeling lost and overwhelmed with marketing your business it's most likely because you don't have a plan. Marketing should always be strategic and planned out in advance!
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You can't outsource your marketing before you even have a strategy.
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Why marketing might feel harder in 2024… Marketing these days can feel a bit harder because there are a lot more online business owners in 2024, as opposed to a few years ago. With a lot more businesses online, there are a lot more claims being thrown around. We are all more jaded when we see claims, after having regretful purchases buying into some claim. Many of us doubt that someone can deliver on that claim and solve our problem. I call this the “too aware” stage of marketing where we are just over it. That’s a rough place to be when you are a genuine business owner with a great service. People are having a hard time believing that. But there are still ways you can make your marketing message more believable. I’m sharing 6 of them in my newsletter this week. Sign up to get it in your inbox ⬇️ (This goes out Thur, if you see it after then message me.)
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When it comes to marketing, I don't like to shout from the rooftops or be aggressive in my approach. I prefer to offer my services in line with my values. ❌ No pushy sales tactics ❌ No "no means yes" assumptions ❌ No focusing on profit before people ❌ No over-promising and under-delivering ✔️ Yes to finding the right clients to work with ✔️ Yes to letting my results do the selling ✔️ Yes to providing more than is expected ✔️ Yes to being honest and ethical How do you approach your marketing?
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The best time for marketing is when you're too busy for marketing.
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Running a food business is no easy feat. It requires constant attention to detail—managing supplies, bills, customers, seating arrangements, and more. That's why it's crucial for restaurant owners to delegate tasks like marketing and #recruitment to professionals. If you own a food business, reach out to me for access to top talent and skills. Whether you’re a local eatery or a Michelin Star Restaurant ! Let's connect and discuss how I can help your business thrive. #FoodIndustry #Recruitment #MichelinStar"
This is why you pay professionals to do your marketing....
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Stop trying to measure marketing. Start doing better marketing. It's faster. It's easier. It's cheaper. It's more effective. It's way less confusing. It's guaranteed to work. If it takes effort to show your marketing is working... It's not.
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