Cheeky new work from AMV BBDO and Unilever 🍑👃 The fragrant billboards invite passersby to get a whiff of Sure's new Whole Body Deodorant, as it launches in the UK. The No More F.O.B.O. campaign first launched across social, TV, and cinema earlier this year in a bid to tackle the fear of body odor. 🔗 to more on Roastbrief: https://lnkd.in/eQbkAy-3
Sure is letting Brits sniff naughty bits - literally 👀👃 Our sniffable billboard in Camden gives passersby a whiff of Sure’s new Whole Body Deodorant, tackling body odour at the source. Scented with oils, the poster invites you to stop, sniff, and rethink freshness from head to toe 💨 A big shout out to our incredible clients at Unilever, including Alice Duffill, Lydia Allam, Vicki Rodger, Kathryn Swallow, Lucy Howdle, Emily Heath, Celina Wyatt, and partners at FleishmanHillard UK and Mindshare UK.
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