Barkley’s Post

Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen. https://ift.tt/HJNtXEv

So creative BJP’s new ad campaign. Must watch .

What makes a winning ad? An ad that decreases overall NC-CPA So you can spend more

Hammer. the. value. prop. A great ad doesn't say what your company does, it says what your company does FOR the consumer. Shoutout to The Ad Professor for this great ad.

The Golden Age of British Advertising Creativity Watching this twenty-year-old plus documentary on the rise and fall of British advertising is a worthwhile endeavor. The film is centered on groundbreaking revolutionaries at the agency CDP. This was a unique moment when all the stars aligned perfectly to create something quite remarkable. The agency had leadership that enforced a creatively-led culture, the world was changing and a fresh approach was required- as in the 1960s cultural revolution, advertising before this period had been direct and pretty dull and CDP's talent was on a mission to change the business- with Alan Parker and David Putnman two of the leading lights. The agency exploited the media revolution dominating the most important media of the day by buying all the slots on the key commercial break on the news at 10 and buying every print space in the radical Sunday Times Magazine- the first news magazine printed in color. The agency brought wit, art, and an understanding that people were prepared to watch and look at entertaining and engaging ads. The film makes it clear that Bernbach's work for VW influenced the people at CDP, but their brilliance was to find a unique British approach. At one point in the agency's evolution, it used just two directors to make its TV commercials: Ridley Scott for the expensive, luxurious, flashy stuff and Alan Parker for the witty, more down-to-earth British work. The film's major failing is that although it mentions several of CDP's brilliant alumni- including Hegarty and Saatchi, it chooses to focus only on Saatchi and ignores BBH's impact and the impact of other notable agencies like AMV and HHCL to mention just two. The world appears to end when Saatchi tries to buy a bank, which is not quite what happened. The big takeaway however is the importance of the media changes that opened up slots for brilliant creative work to fill. With limited options, people were captive and would pay attention as long as the ads were as good as the content. The major impact of the evolution of digital advertising has been to reduce the window available for creativity, and the advent of AI is likely to reduce this window even further. What the film proves if anything is that while the talent at CDP was undoubtedly brilliant, the conditions played a critical role in providing a platform for creativity to thrive in a way that is impossible to imagine today. While creativity is still very much alive there are many reasons why we are no longer operating in a world that's as kind to creativity as Britain was during the period 1967-1978. #advertising #creativity #british #cdp #franklowe #saatchi #sirjohnhegarty #ridleyscott #tvads

What’s the best ad ever made? Here’s a hint: – It didn’t appeal to everyone – It didn’t dazzle you with cleverness – It didn’t need a flash sale or ‘killer offer’ Here’s what folks miss… The “best” ad differs for everybody: → It knows WHAT they want → It knows HOW they want to see it → It’s remarkable to them specifically It’s the difference between the ad everyone talks about, And the ad that your target market still thanks you for. Which sounds better to you? (P.S. here's some progress of another video short 🥳)

Did you know - a typically dull financial ad requires x10.8 times more budget to have the same commercial impact as a more emotive financial ad? The cost associated with DULL campaigns is all the evidence financial services should need to invest in creative that creates emotional connections between people and their money. I'm hoping that more creative bravery will prevent more of the same 'Blandvertising’ in financial services. Get all the evidence you need to take more risks and step outside your marketing comfort zone here ⬇️ https://lnkd.in/egF3TgGz #Creative #Advertising #CostofDull

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

Navigating the new ad landscape? Our latest blog post breaks down MIB’s mandate for self-declaration before ad publication. Stay informed and ahead of the curve with our in-depth analysis. https://lnkd.in/guEqAtHs #Advertising #Regulations #MIBMandate