Attentive’s Post

Transcript

We surveyed 3300 shoppers around the world, and guess what? They're telling us exactly how to win their business. Let's break it down. First off, a relevant marketing is a total turnoff. 81% of consumers simply ignore messages that aren't relevant to them. Even worse, one in four are less likely to buy from you after getting an irrelevant message. Yikes. But here's the good news. When you nail personalization, they reward you with more purchases and greater loyalty. And mobile shopping is about to get a serious. Upgrade RCS is bringing enhanced messaging features to text, and consumers are totally ready for it. A whopping 95% are interested in features like interactive product carousels and simplified purchasing, and these make them more likely to buy. Timing matters too. Every subscriber is different, so it's important to adapt your send times. For example, 2/3 of consumers engage with brand messages in the evening, but plenty engaged throughout the day. The real magic happens when you match your message to their contacts. Want all the details are full. Report dives deeper and explores how brands are delivering the sophisticated, personalized experiences consumers are looking for with the help of AI, and how RCS will take it even further. Download this year's report to master the art of personalization and find out how to make each customer feel like the only one that matters.