Attentive

Today marks the beginning of the next evolution of our AI marketing platform, as our team has been dedicated to developing next-generation solutions over the past 18 months. We're excited to introduce you to two new AI products: AI Journeys and AI Pro. These innovations help brands send hyper-personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. Now, businesses can create shopping experiences like never before. Our products have exceeded expectations, delivering incredible results for brands like Reebok, Brooks Brothers, and Forever 21. Hear more from our CEO below and join our waitlist to learn more: https://bit.ly/3TI17GQ

🚨 It's 2025, and personalization isn't just a buzzword anymore—it's what consumers actually want from brands. Join us next week for 'What Your Customers Really Want'–a live conversation where we'll break down the key insights from our 2025 Consumer Trends Report. Featuring: - Jennifer Brett, Senior Director of Portfolio Marketing @ Attentive - Jason Donapel, COO and Co-Founder @ The Email Experience 📅 April 30, 2025 🕛 1pm EDT | 10am PDT 👉 Reserve your spot: https://lnkd.in/eaHhUSeN

Turns out, shopping shouldn't feel like a part-time job. Consumers aren’t just buying products—they’re looking for brands that make shopping feel easy, personal, and relevant. In our 2025 Consumer Trends Report, thousands of shoppers told us what matters most. They love when brands: - Help them find what they're looking for - Send them messages that actually make sense - Remember who they are, and what they like The takeaway? When brands deliver the right message, at the right time—with true 1:1 personalization—shoppers respond. We’ve built the tools to help marketers do just that. 📥 Dig into the full report here: https://lnkd.in/gGBqDqsJ

We recently came together as a company to align on our vision for the future of marketing—and to remind ourselves why we build what we build. What we're hearing from consumers is clear: → They want real 1:1 personalization → They’re open to AI—if it makes shopping easier → They’re more likely to buy when brands actually listen to them At Attentive, we’ve been anticipating these shifts. From Concierge to AI Journeys, we've been helping brands deliver the experiences customers want—before they even ask for them. And we're excited to keep building those tools with you.

“In the attention economy, what brands really need is connection—and that’s where Attentive shines.” At our recent What’s In Store event with Reformation, we sat down with Jessica Ozella, SVP of Ecommerce & Growth Marketing, to talk all things customer engagement, from the power of SMS to the promise of AI. Her take? Marketing shouldn’t be a one-way street. It’s about building relationships—with every message, every moment, and every campaign. And Attentive helps make that possible. Thanks to Jessica and the Reformation team for joining us and sharing such thoughtful perspective 💛

Puresport wanted to move beyond batch-and-blast SMS—and when they did, they unlocked a 15x ROI with Attentive. Puresport didn’t just personalize—they predicted. Using AI Pro, the team identified future VIPs hiding in plain sight and doubled segmentation size. The result? A 101% increase in revenue from one campaign. This is how brands are turning personalized messaging into serious revenue. Swipe to see what happened next ➡️ And to dig in a little deeper on Puresport's success, head here: https://lnkd.in/eGcrZ9zi

We asked thousands of consumers what they wanted to see from brands in 2025. The results might surprise you. Curious to learn more? Our 2025 Consumer Trends Report is out now: https://lnkd.in/eN9Nx5J6

JUST IN: Attentive x ONELIVE We're pumped to announce our latest integration with ONELIVE, a direct-to-fan platform that provides end-to-end solutions for brands across music, sports, entertainment, and fashion. We're excited to help bring those experiences to life via Attentive's suite of SMS and email products. "Attentive's combination of high deliverability, ease-of-use, a practical pricing model, and a seamless Shopify Plus integration, makes them one of the most attractive and practical additions to our growing network of tech partners." - ONELIVE Chief Revenue Officer, Dustin Hall Learn more about the integration: https://lnkd.in/es2iYAk2

Retailers are navigating one of the most unpredictable macro environments in recent memory. With tariffs and political uncertainty creating real pressure across the industry, brands are forced to move faster and make harder decisions despite massive amounts of uncertainty. At Attentive, part of our role is to provide up-to-date, relevant insights about shoppers that help marketers successfully navigate the shifting landscape and act with more confidence. That’s why I’m excited to share that our 2025 Consumer Trends Report is now live: https://bit.ly/4csnN5C Our report shows what many are already feeling: the noise is louder, attention is harder to earn, and consumer expectations for relevance, control, and trust are higher than ever. Personalization is no longer optional - it’s the price of entry. We have been hard at work to take advantage of this exact moment. Our infrastructure was purpose built to deliver AI-powered personalization at scale: driving improved performance  when it matters most. We’re proud to partner with some of the world’s most forward-thinking marketers and biggest brands, and we hope this report is a resource for you as we navigate 2025 and beyond together.

I spent 6 years in SMS marketing—and after reading an early copy of Attentive’s 2025 Personalization Report, I’ve never been more convinced that zero-party data is the missing link. It’s clear: the gap between what consumers want from personalization and what most brands deliver is only getting wider. Here are my key takeaways: 👇 🛍️90% of shoppers want more personalized messages than they currently receive. 🧑💻 Consumers are more willing to share information—when it’s relevant and creates value. ✉️ 📲 58% say they’re more likely to purchase when messaging relevancy is aligned across email and SMS. 🔥 Rich Communication Services (RCS) is going to transform mobile shopping—more visual, more interactive, and more seamless 🤖 AI in SMS/email is unlocking a new layer of real-time personalization, but it still depends on feeding the right data in. The report doesn’t just talk about where marketing is going—it points to what’s holding most brands back. And it starts with how we gather and then activate data across the funnel. Personalization isn’t just AI. It’s also asking the right questions: • What or who are you shopping for today? • What’s your biggest challenge? • How can we help? 👉 Whether it’s done through a guided selling quiz, a well-placed pop-up, or a conversational flow—zero-party data is what powers the journey. When you ask better questions, you get better answers—and build a path to messages that feel timely, helpful, and personal. That's the exact problem space we've been building and solving in for our over 2,000 DTC customers here at Digioh. Huge kudos to the Attentive team for putting this together 👏 It’s a must-read for anyone serious about retention marketing in 2025. Two takeaways for me... 📥 Grab a copy of the report today over at Attentive HQ now! 🎤 Come join me at GROW LA on April 23rd when Harry Roth (AS Beauty) and I dive into everything here in much greater detail on why zero party data is the missing link to better personalization. The future of personalization is here—and it starts by simply asking better questions.