Atlanta Hawks’ Post

We are thrilled to announce that our signature YouTube video series, Hawks AF (And Friends), hosted by Atlanta native and multitalented comedian, actor and entertainer D.C. Young Fly, is partnering with Shay Shay Media, the powerhouse platform founded by sports legend Shannon Sharpe.   Since its launch last November, Hawks AF has become a cultural touchpoint in the city, featuring Atlanta’s top athletes, entertainers, and music artists. This season, Hawks AF has featured Atlanta native and rap star J.I.D., Hawks Legend and seven-time NBA all-star Joe Johnson, actress and entertainer Crystal Renee Haslett, singer/songwriter Mariah the Scientist and our very own Hawks players Dyson Daniels and Onyeka Okongwu.   The strategic partnership with Shay Shay Media expands our reach through a premier digital network—home to Club Shay Shay, Nightcap, The Bubba Dub Show, Humble Baddies, and Club 520 featuring former Hawk Jeff Teague—engaging over 10 million followers and generating more than 10 billion YouTube impressions in 2024.   “As a Georgia native, I’ve seen firsthand how Atlanta has grown into a hub for sports, music and entertainment,” said Shannon Sharpe. “Credit to the Hawks for capturing that cultural dialogue with Hawks AF. We look forward to working with D.C. Young Fly and the Atlanta Hawks organization to bring their phenomenal content to an even wider audience.”   “Shay Shay Media is the perfect partner to amplify Hawks AF. Club Shay Shay and Shannon Sharpe have authentically blended the worlds of sports, entertainment and music with real storytelling. With D.C. as our host, we are doing something similar in Hawks AF but with a ‘True to Atlanta’ vibe,” said our very own Executive Vice President and Chief Marketing Officer Melissa M. Proctor.    Click here to watch the episodes: https://lnkd.in/ePAR4fSc