I'm helping reward $10,000 as a judge to the winner of The Creator Tourney with Athletes.org — designed to amplify the voices of college athletes and creators while supporting AO’s mission alongside March Madness.
Here's the Creator Blueprint we shared with each athlete to help their content win on social media:
1) Craft a STORY
2) Master all three hooks: Visual, Audio and Text
3) Don’t forget the fundamentals: clean audio, add captions, edit out anything irrelevant
Jim CavaleBrandon CopelandSofia CheckZoe Schweitzer Kyle McMahon, M.S.
There's $10,000 on the line, but you forgot to do this in your video. Great content isn't luck, so use this proven blueprint to an athlete.org Creator tournament. You don't need expensive camera or perfect edit, just unique storytelling. When crafting your script, you need to create characters, set up conflict, build up tension, and deliver an outcome that educates, entertains, or engages the viewer. Then you need to master those first 3 seconds with a visual, audio and text hook. Stop our scroll and keep us watching. Don't forget the fundamentals. Clean audio, no background noise, always add captions and. Edit out anything irrelevant and don't overthink this because creating content should be fun wanting. You can win this $10,000 bracket with nothing but your iPhone kapka and a one-of-a-kind narrative that only you can tell.
