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Sabrina Walker Hernandez, MPA wants you to leave her Nonprofit Marketing Summit session with one key message: asking is a privilege. In her session, "Fundraising for the Ask," Sabrina will start and end with this important concept. 💡 When you ask for donations, you give people the chance to give where their values align. Think about it. People want to support causes that matter to them. By asking, you're offering them a meaningful way to make a difference. Sabrina will break down the mindset needed to overcome the fear of asking. 😌 She calls it the "fear of the five" because asking is only 5% of fundraising, but it causes the most apprehension. And here’s something amazing: giving has been scientifically proven to improve health. 🧬 So, when you ask, you're not just supporting your cause. You're also helping donors feel better. By the end of the session, you’ll see asking for donations in a whole new light. You’ll understand that it’s a privilege and an opportunity to create positive change. 🌍 Join Sabrina on August 20th to learn more about this powerful idea. Don’t miss out on this opportunity to change how you think about fundraising! #NMS2024 #nonprofitmarketingsummit #CommunityRising

Small charities have a unique advantage in building local trust and community connections. 🏘️ Our latest blog dives into actionable marketing strategies tailored for small, local charities—covering storytelling, digital tools, and targeted campaigns. Whether you're preparing for Ramadan or year-round giving, these tips will amplify your impact. 🌟 💡 Ready to inspire your community? Read the blog at the link in our comments below. #LocalCharities #CharityMarketing #RamadanGiving

Just a quick reminder of our webinar “Authentic Voices: Amplifying Your Charity’s Impact on Social Media” on Tuesday, 23rd April 2024 at 11:00am. In this webinar, we’ll talk about how charities can use social media to share their work and connect with people. We’ll focus on how being real and honest can help you stand out and get more support. This webinar is for charities that want to use social media in a better way. We’ll talk about how to create real and honest content that people can connect with. We’ll also talk about how this can help you spread your message and build a community of supporters. No matter if you’re a small local charity or a big nonprofit, this webinar can help you use social media in a better way. Key topics we will cover: - The power of authenticity in social media - Crafting your authentic voice - Engagement through authenticity: strategies and best practices Secure your spot today! 🙌 https://lnkd.in/eK4E_-3X #AuthenticVoicesWebinar #SocialMedia #Charities #Webinar #Marketing #OnlineEvents #Charity #Instagram #Facebook #Tiktok

👀 Keep an eye on your competitors, but don't obsess about what they're doing. Because you may still find opportunities in spaces they seem to have all sewn up. Years ago, a competitor to one of our nonprofit clients landed a high-profile celebrity spokesperson. 🙎♀️ The celebrity’s family had been personally impacted by the cause and was actively promoting the other non-profit. Raising awareness of important causes is a good thing for everyone—but my nonprofit client also had an important role to play in supporting this cause. I worried there was no way we could “compete” with the celebrity spokesperson and get our message out. But guess what? We did, and we still do. 🎉 In this case, the competing nonprofit didn’t fully utilize the celebrity spokesperson in their website and marketing. This left us with a window of opportunity to communicate the important work our client was doing in this space—and send more donations in our direction. How? Consistency is key. #googleadvertising #competition #strategy

👀 Keep an eye on your competitors, but don't obsess about what they're doing. Because you may still find opportunities in spaces they seem to have all sewn up. Years ago, a competitor to one of our nonprofit clients landed a high-profile celebrity spokesperson. 🙎♀️ The celebrity’s family had been personally impacted by the cause and was actively promoting the other non-profit. Raising awareness of important causes is a good thing for everyone—but my nonprofit client also had an important role to play in supporting this cause. I worried there was no way we could “compete” with the celebrity spokesperson and get our message out. But guess what? We did, and we still do. 🎉 In this case, the competing nonprofit didn’t fully utilize the celebrity spokesperson in their website and marketing. This left us with a window of opportunity to communicate the important work our client was doing in this space—and send more donations in our direction. How? Consistency is key. #googleadvertising #competition #strategy

"Google Grant changed my life" I'm not even joking. Five years ago, when the NMA was in a very different place, I was lost in my thoughts about the direction in which to head for our marketing. We'd be doing what we'd always done. Leaflets, magazine adverts, PR, all the traditional stuff. When Ant from Navigate contacted us to help reimagine our marketing budget, he asked, "Have you heard of a Google Grant?" That was my first exploration into digital advertising. Small investment, tracking set up and off we went. When the first report came in on how much revenue the grant was driving, the leadership team asked me to double-check it because "that can't be right." It was right. The grant brought in more money than we were spending, a direct line to return on our investment. If we know that works, what more can we do? That led to paid search, paid social media, display, data capture, and the rest is history.  If you're a charity that manages a visitor attraction, read our latest article on Google Grants today. #charity #googlegrants #attractionmarketing

Charities have to compete with for-profit companies for attention. They’re fighting for the same space on Google ads, Facebook, Instagram, and YouTube. And let’s face it—advertising is expensive and time-consuming. Charities should be focusing on their 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 and 𝘪𝘮𝘱𝘢𝘤𝘵. Instead, they’re pouring resources into marketing just to raise awareness. But what if there was a better way? What if charities could leverage the marketing muscle of brands instead of investing in costly ad campaigns? Imagine this: –Charities partner with brands. –They tap into the brand’s website and customer base. –Brands become advocates for the charity’s mission. It’s a win-win. Brands spread awareness and drive support for the cause. Charities stay focused on what matters most: their impact. 🎯 This could change the game for how charities reach new audiences. And the potential is huge. What do you think? — P.S. If you’re a charity looking for innovative ways to raise awareness, reach out to Molly Trerotola – she’s leading the charge on our charity partnerships. #CoMarketing #Philanthropy #Nonprofit 

Charitable giving is a big part of the season, but how do you share it without sounding self-congratulatory? The key to incorporating charity into your marketing is authenticity. It’s not about showcasing your generosity-it’s about telling the story behind the cause and how your business aligns with its values. This time of year is perfect for connecting with your audience through purpose-driven stories. Whether your team is volunteering, hosting a fundraiser, or supporting a local cause, focus your messaging on: Why the cause resonates with your business. The real impact of the effort. Encouraging others to take part. By centering your content on the cause and the community, rather than your contribution, your message feels genuine and inspiring. How does your business incorporate giving into its brand story? #AuthenticMarketing #B2BConnections #CharitySeason

📌Marketing Tip Tuesday: Most of your audience is not ready to buy. The goal of marketing is that when they are ready to buy, your brand is first in mind." As a marketing expert and social media manager, I've seen firsthand the importance of this principle, especially for non-profits. Your supporters may not be ready to donate, volunteer, or advocate for your cause right now. But when they are, you want your organization to be the first one they think of. Non-profit marketing isn't just about asking for donations; it's about building relationships. Share stories, provide value, and engage with your audience regularly. Show them the impact of your work and how their involvement can make a difference. By doing this, you create a connection that keeps your organization top of mind when they're ready to contribute. Remember, it's all about being present, consistent, and genuine. Your future supporters are watching and listening. Make sure your message resonates with them today so that when the time comes, they choose to support you. #marketingtips #linkedincommunity #socialmediamanager #nonprofitmarketing

Heard of a Google Grant but don't know where to start? If you're a charitable visitor organisation, you'll want to read the latest article from Nicholas, our Head of Paid Media. As a charity, finding innovative ways to maximise your impact while managing limited resources is essential. Google Grants presents an opportunity to enhance your brand visibility and reach a wider audience - with thousands of pounds worth of media spend. Read the full article via our website. #googlegrant #charity #marketing