Annalect’s Post

Last week, I had the privilege of speaking at The State of B2B Marketing Measurement, a session organized by LinkedIn for Marketing. Here’s the link to the recorded video: https://lnkd.in/gj4Vf-QM The panel featured two other distinguished voices in B2B measurement— Alison Gensheimer (Head of Global Marketing at Nielsen) and Richard Conn (VP of Demand Generation at AuditBoard). Over an insightful 60-minute live session, we covered key topics, including the Current State of B2B Measurement, its Evolving Landscape, and a special Crystal Ball segment on What’s Next. The session was expertly moderated by Alexandra Rynne, who not only kept the discussion engaging but also posed thought-provoking questions that truly matter in B2B measurement space. Alison Gensheimer and Richard Conn – It was a pleasure sharing the stage with you both. The level of audience engagement was fantastic, and it reinforced the need for ongoing industry conversations and gathering feedback from marketers, and refining our approaches. A big thank you to LinkedIn for Marketing for the opportunity to share our perspectives and showcase how we are helping clients navigate B2B measurement. Special thanks to Paul Shepherd, Slavi S., Mark Reggimenti, Clarissa Season, Philip Lo, Chloe Neo, Ravikumar Shankar, Bharat Khatri, Kristin Reagan, Justin Low, Janice T., Santosh Krishnamoorthy, and Harry Singh for their support. For more, tune in here: https://lnkd.in/gj4Vf-QM