Andres Zylberberg’s Post

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Strategic planning, professional training & coaching for Scale Up Leadership teams

Reflecting on Kaihan Krippendorff’s insightful article this week, it’s clear that the evolution of business strategy has taken a significant turn—from competition in the 1980s to customer-centricity in the 1990s, and now to employee-centricity. This shift resonates deeply with the changing dynamics in the workplace where employee experience is becoming as crucial as customer experience. Krippendorff highlights how companies are now offering flexible work schedules and personalized compensation to attract top talent, and leveraging real-time feedback tools to address employee issues promptly. This new paradigm aims to treat employees like customers, focusing on their needs for purpose, autonomy, competence, and connection. As Brad Giles explains in his book, Made to Thrive, aligning the employee promise with the company brand promise not only meets employees’ needs but also strengthens the company’s core purpose. Read more about it in the Evolution Partners newsletter here:

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8mo

Seeing employees as customers? Interesting shift, let's discuss further.

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