Activate Consulting’s Post

With Larry Ellison taking the helm and bringing in Jeff Shell, former head of NBC, we’re seeing a strategic move that recognizes the importance of understanding both the studio and network sides of the business, including sports and streaming, as Michael J. Wolf discussed previously. Paramount's challenge has been a lack of investment and creative leadership. This new leadership team could be the catalyst to revitalize Paramount's strategic direction and growth. Aligning resources to foster innovation and make bold investments in content and technology will help companies stay competitive. More insights in our 2024 Outlook: www.activate.com/insights #ActivateConsulting #MediaLeadership #BusinessStrategy #DigitalTransformation

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