William Mills Agency

Crises in fintech aren’t a matter of if — but when. How you respond can make all the difference. From selecting the right spokesperson to controlling the narrative and demonstrating accountability, having a crisis communication plan in place is critical. Check out our latest blog for key strategies to protect your brand when the unexpected happens. https://hubs.ly/Q03f6rKc0

#NEWS: WMA is providing #PR services to Parascript, a Longmont, CO-based AI-powered document processing company. View our press release to learn more about this new relationship. https://hubs.ly/Q03f6V2b0

ICYMI: Earlier this month, the WMA team had the privilege of attending ICBA Live 2025. We’re breaking down the top highlights, trends, and insights we gathered from the event in our latest blog: https://hubs.ly/Q03dVNS40 #ICBALIVE25

There were so many high-quality presentations and conversations at Association for Financial Technology (AFT) Spring. It’s always inspiring to have time with fintech’s agents of change. A few of my personal takeaways include: 👉 Pixar’s Deanna Marsigliese sharing her creative process for character design. It includes gathering inspiration from the design, quirks and beauty of our surroundings daily (people and nature). Getting past “blocks” by simply starting; look at things differently, use a new medium, turn the problem upside down, whatever the trick - start anywhere and then your training and intuition will kick in. (Bonus trivia: there are characters in Luca based on her and her family!) 👉 A panel on #BaaS expressed the excess amount of demand for more partner banks. While it will eventually get to about 10% of FIs, now banks are waiting on the sidelines. Consider the next three years as an open atmosphere for innovation that we can capitalize on. (There is potential to see that slow for the following 8 years.) 👉 Sam Kilmer shared his content quality/reach matrix. In Cornerstone Advisors analysis, fintech brands that produce higher quality content also report higher organic growth. That is regardless of company size, because “content is a great normalizer.” Preach, Sam! And, thanks for the shout out to the William Mills Agency Tradeshow Directory. There was so much more, including nice time with family before the event. I’m feeling grateful.

Exciting news! We're thrilled to share that 14 of our clients have made it to the shortlist for the 2025 Banking Tech Awards USA across 9 categories! Congratulations to the following incredible teams who have been recognized for their innovation and impact in the banking tech space: Apiture, Arteria AI, ARGO, DeepTarget, Inc., Delfi, KlariVis, Mahalo Banking, Parascript, Parlay Finance, Pulsate, Tyfone, Inc., Union Credit, Vertice AI, and WaveCX. Award categories include: - Best Credit Union/Community Bank & FinTech Partnership - Best AI Solution – Data Insights & Knowledge Management - Best Customer Experience Solution – Customer Engagement & Actionable Insights - Best Digital Banking System for Community Banks/Credit Unions - Best Digital Trust Solution - Best Embedded Lending Solution - Best Personalization Solution - Tech Leadership – Visionary CEO - Woman in Technology – Visionary Founder & CEO Check out the full shortlist here: https://hubs.ly/Q03dJCZv0 #WMAclient #BankingTechAwardsUSA FinTech Futures

Congratulations on 2 years at WMA, Alex! To celebrate his work anniversary, we will be making a donation to Atlanta Ronald McDonald House Charities on his behalf.

ICBA Live 2025 was a great success, bringing together community bankers, innovators, and thought leaders to explore the future of banking. From insightful sessions to cutting-edge technology showcases, it was a powerful reminder of how community banks are shaping the financial landscape. Our team recapped their experience in our latest blog: https://hubs.ly/Q03dxfly0 #ICBALIVE

William Mills Agency is taking a new approach to its annual Bankers as Buyers Report! The first installment is now live, offering a panel discussing the question, “What Technological Developments Will Be Promising Opportunities for Your Bank Over the Next Five Years?” from the CSBS 2024 Annual Survey of Community Banks. Check out what Charles Potts, Todd Robertson, Allan Rayson, and Kim Snyder have to say! #fintech #banking

Is your brand’s #marketing strategy truly working with your #PR efforts? Discover why the best campaigns are built on collaboration between these two key pillars. Our latest blog dives deep into the benefits of an integrated PR and marketing program and how working together can lead to more cohesive and impactful results: https://hubs.ly/Q03chwDw0

We're excited to announce the first installment of our Bankers as Buyers™ Research Highlight & Expert Panel series, summarizing key research with insights from recognized leaders in the industry. Research data rarely tells a story on its own. By focusing on a single chart and combining it with expert analysis, we’re able to offer timely, relevant perspectives in a more accessible way. A special thank you to Charles Potts, Todd Robertson, Allan Rayson, and Kim Snyder for your invaluable contributions! View the report here: https://hubs.ly/Q03d4JRC0