ViaPackagingUG

💚♻️ Packaging Waste = VALUE The future of packaging is being written right now. And if there was ever a moment to act boldly — this is it! Bold action is being required more than ever before! 🌍 Mindset shift is no longer optional. We must move from seeing packaging waste as a problem… to seeing it as a resource. A catalyst for a truly circular economy. 💡 At the Sustainability Forum, April 9–10 in Bucharest, we proudly unveiled RoFlex — a groundbreaking collaborative pilot project powered by CEFLEX - A Circular Economy for Flexible Packaging, with multiple CEFLEX Stakeholders and many commited partners from Romania (OIREP Ambalaje, ARAM, Eco Bihor, Romcarbon, A.D.I. Bihor & Covasna - and many others that will be presented soon). 🎯 RoFlex is Romania’s first impactful effort on diverting to recycling Flexible Packaging (out of household collection) putting together players across the whole Value Chain. All this to kickstart the sorting and recycling of household flexible plastic packaging! Romania did prove with DRS implementation that change is possible, being a model in other EU countries now. RoFlex is more than a pilot. This is a signal. It is a massive call to action! For the whole Region not only Ro - please look to the graph below in the comments and you will understand why! 👏 Huge congratulations to the event organizers — a top-level forum with outstanding speakers, concrete actions, and an ambitious vision for sustainable change. ♻️ And here’s your reminder: Under the proposed Packaging and Packaging Waste Regulation (PPWR), the rules are clear. All packaging placed on the EU market must (in paralel): ✅ Be designed for recycling ✅ Be recycled at scale To get there, we need a radical transformation across the entire packaging value chain: 🔹 Efficient collection systems 🔹 High-performance sorting 🔹 Strong recycling infrastructure 👉 Each of these steps must exceed 80% efficiency to achieve the EU's 55% recycling rate target (the Recycled at Scale!). (82% x 82% x 82% = ~55%). Is everyone realizing how big is this leap?! Let that sink in. This is a massive leap — and it starts with pilots like RoFlex. 💥 Let’s raise the bar. Let’s lead the shift. Let’s build a resilient, circular packaging system — now! 💚♻️ Repost to inspire & help someone today! Thank you Liliana Nichita for the invite! And as well to Stere Cretu, Mugurel Radulescu for the great support along the two days. Absolutely great panels with Steve Claus, Monika Romenska facilitated by Cristinel Dobrota (spot on questions)! And as well with Cristina Bîcîilă and Ionel CIUCIOI facilitated by Liliana Nichita! Special thanks to Joachim Quoden that built up the connection with the Ro forum! #RoFlex #CEFLEX #CircularEconomy #Sustainability #PPWR #RomaniaRecycles #EUCompliance #FlexiblePackaging #RecyclingWorks #FromWasteToValue #BucharestForum2025

Are you a packaging producer, manufacturer, designer, sustainability manager, or involved in navigating the changing regulatory landscape of the packaging industry? 📲 Join our exclusive Webinar "Navigating the New Packaging Landscape” on Tuesday 8rd April 2025 at 14:00 BST / 15:00 CEST to find out how digital tools can drive compliance with sustainable packaging regulations. Register here: https://lnkd.in/eK7ehq3i Our speakers, Dassault Systèmes' Mel Creasey and 360PackMastery's Marius Tent will give clarity on the upcoming regulations, and will discuss how digital tools simplify compliance and drive sustainable packaging transitions.

💙 Webinar Invitation – For Packaging Enthusiasts Only 🔥 Would you even imagine a future without digital solutions in Packaging? Neither can we! — and that’s exactly what we’ll explore in our upcoming session. At 360PackMastery, the online Packaging solutions platform, we’re glad to join Mell Creasey from Dassault Systèmes Systems for a powerful session on the future of packaging under the umbrella of Packaging Europe! A clear sign that agile startups like 360PackMastery are having the potential on shaping the industry—alongside global leaders. Join us: 📦 "Navigating the New Packaging Landscape" 🗓️ 8 April 2025 | 🕒 14:00 BST / 15:00 CEST As the #PPWR (my favorite topic) reshapes packaging rules across Europe, digital solutions will be essential to staying ahead. Here’s why: ✅ Smarter compliance & keeping up to date with the multitude of regulatory changes 📊 Data-driven packaging strategies 🔁 Scalable, efficient solutions This webinar demonstrates how agile, tech-driven platforms and established industry leaders can deliver innovative, practical solutions for a fast-evolving regulatory landscape. 👉 Register link in the comments. Let’s shape the future of packaging—together! 💚♻️ Repost to inspire & help someone today 💚♻️! .............. 💙♻️💚 With 20+ years of experience driving Innovation & Sustainability in the packaging industry for top brands, I’m Marius, co-founder of 360PackMastery (link in the comments). Whether you design, produce, innovate or touch packaging, you want your Packaging compliant this is your go-to solution online Packaging Platform! 360PackMastery - From packaging professionals to everyone touching Packaging - Pls try it! This could be your Best Friend at Work ... one day! #PPWR #PackagingRegulation #Webinar #Sustainability #CircularEconomy #360PackMastery

PPWR: 3 Must-Do Strategies to Stand Out 🚀♻️ What a great experience at the Berlin LeadEvent – Sustainable Packaging & Recycling Innovation Summit! Great conversations, fantastic speakers (!), and a room with top professionals/top Packaging voices committed to driving real change. I had the opportunity to share my insights on #PPWR (my favorite topic!): 3 Must-Do Strategies to Stand Out, focusing on what it takes to navigate the biggest regulatory shift in packaging today. Here are my top takeaways from the event: ✅ PPWR is the #1 topic on everyone’s mind.  ↳ The challenges are undeniable, but the solutions are there too. The key? Collaboration, adaptability, and bold ACTION! ✅ Sustainability matters—but so does the user experience.  ↳ While regulations drives circularity, we must remember that packaging still needs to meet consumer expectations. Balancing functionality & experience and sustainability is crucial. A winning strategy! ✅ EPR is set to play a defining role.  ↳ Scaling collection, sorting and recyclability at an impactful level requires significant investment, infrastructure, and commitment from all stakeholders (across the whole Value Chain!). ✅ Collaborate, collaborate, collaborate. Cannot emphasize enough. ↳ The only silver bullet of the journey ahead! Everyone along the Value Chain, Standing up and collaborating will be critical. Join the right forums, consortiums (e.g. CEFLEX - A Circular Economy for Flexible Packaging, CELAB Europe,...) 💡 A strong call to action resonated throughout the event: we must move beyond discussions and into action. Instead of closing my session with a statement, I asked two critical questions: 💚 Will you take action to make a circular packaging future a reality? 💙 What legacy will you leave for the next generation? The future of packaging is being shaped right now. Let’s make sure we’re on the right path. 🌍♻️ 💚♻️ Repost to inspire & help someone today 💚♻️! .............. 💙♻️💚 With 20+ years of experience driving Innovation & Sustainability in the packaging industry for top brands, I’m Marius, co-founder of 360PackMastery (link in the comments). Whether you design, produce, innovate or touch packaging, this is your go-to solution Packaging Platform! 360PackMastery - From packaging professionals to everyone touching Packaging - Pls try it! This could be your Best Friend at Work ... one day! #SustainablePackaging #RecyclingInnovation #PPWR #EPR #CircularEconomy #Sustainability #PackagingInnovation

Truly inspiring session at the recent CEFLEX - A Circular Economy for Flexible Packaging! Strong momentum building towards achieving #PPWR goals. Shows as well the ability to drive systematic change of consortiums. Recommended for everyone touching Flexible Packaging to join (RoFlex would have not been possible without CEFLEX). Moving forward, clear, actionable roadmaps supported by concrete projects at both company and national levels in Member States will be essential.

💚♻️ PPWR Webinar Recap. The Industry is clearly Engaged, but Action is urgent and crucial! ♻️ In our yesterday’s two PPWR webinars we've highlighted the clear urgency: Compliance is no longer optional—it’s immediate. To be in time for meeting #PPWR targets - Action is needed NOW! 🔑 Key messages: ✅ August 2026 deadlines are close. ↳ Delay means risking non-compliance. This is short timing! ✅ Recyclability by design, recycled content, reuse... all are critical to be actioned now. ↳ Organizations can move now, not waiting for 2028 - there are great guidelines out there that will help you moving into the right direction. ✅ Meeting 55% recyclability targets for plastic packaging demands major infrastructure investments, innovation, and coordinated EU-wide action. ↳ This by itself is huge as requires very high level of Collection, Sorting and Recycling across member state !!! Projects across MS will be critical to prove what is possible and inspire/trigger the change! ✅ EPR schemes will be a strategic tool moving forward. ↳ Crucial on making happen the #PPWR. And, incentivizing the right behaviors. ✅ Labelling rules are changing the game. ↳ Harmonized labels and disposal instructions mean rapid packaging redesign and new compliance challenges across markets. This takes time!! And, frankly, some standardization is what is needed! ✅ It's much more regulation than #PPWR (FCM, Reach, Plastic for food contact, Ink ordinances ...). ↳ Pack development cannot be done anymore without being up to date on regulation across every MS. ✅ Companies may benefit from bringing in external perspectives! ↳ To inspire and energize the entire organization—from Marketing, Supply Chain, and Procurement teams, all the way from the shop floor to the Boardroom! ✅ (True) collaboration is key! ↳ Everyone (!) collaborating and standing up will be critical. The momentum is here—now let’s move from insights to action. Is really time. Do you see the same urgency? Pls comment! 👇 #PPWR #Sustainability #CircularEconomy #MissionCircular 💚♻️ Repost to inspire & help someone today 💚♻️! .............. 💙♻️💚 With 20+ years of experience driving Innovation & Sustainability in the packaging industry for top brands, I’m Marius, co-founder of 360PackMastery (link in the comments). Whether you design, produce, innovate or touch packaging, this is your go-to solution Packaging Platform.

📢 FREE #PPWR 💚♻️ WEBINAR | #PPWR - The Biggest Packaging Shake-Up in the EU in 30 Years! 💚♻️💙 Join us for an exclusive webinar to unpack together the EU Packaging and Packaging Waste Regulation (PPWR) – the most significant overhaul of packaging rules in decades! ✅  What’s Changing? Key compliance requirements. ✅  Who’s Affected? Impact on businesses, producers & supply chains. ✅  How to Prepare? Practical steps to tackle it. ✅  Why you need to act now (yesterday 🙂)? The timelines are short, clearly. 🔗 Register now: link in the comments. Don’t miss this webinar on the future of packaging in the EU! 🚀 The secret to success is KNOWLEDGE 💙♻️ ! 💚♻️ Repost to inspire & help someone today 💚♻️! #Sustainability #CircularEconomy #MissionCircular .............. With 20+ years of experience driving Innovation & Sustainability in the packaging industry for top brands, I’m Marius, co-founder of #360PackMastery – the premier platform for packaging professionals. Whether you design, produce, or innovate in packaging, this is your go-to community. Join us today and be part of the future of packaging!

🌍 CEFLEX Mission Circular: Turning Vision into Market Impact! ♻️✨ We’re excited to be in Romania, accelerating the circularity of Flexible packaging and setting new benchmarks for sustainable solutions! 🇷🇴 💡 CEFLEX - A Circular Economy for Flexible Packaging is on the ground in Romania, working closely with stakeholders to increase sorting and recycling of Flexible Packaging out of household packaging waste —unlocking its huge potential! Our journey began alongside partners from EPR schemes, brand associations, collectors, sorters, recyclers, municipalities, and CEFLEX stakeholders—all committed to making change happen♻️. 🔑 Key learnings from the workshop: ✅ Collaboration is key – Bringing the entire value chain together makes a huge difference in identifying challenges and solutions. Everyone agrees! ✅ Reality check matters – Going on-site (e.g. Sorting station...) to understand if your packaging is truly sorted and recycled is crucial for real progress. ✅ Impact is essential – Without tangible, systemic change, #PPWR compliance will not happen. 🚀 This is just the beginning. Together, we are shaping a circular future for flexible packaging—one step at a time! Stay tuned for updates. 💚♻️ Repost to inspire & help someone today! #CEFLEX #MissionCircular #Sustainability #CircularEconomy #Packaging #Collaboration #Recycling #ExtendedProducerResponsibility #Impact #PPWR

Since the PPWR was finalised last year, we’ve received a number of questions from our audience on its implications. We put your questions on exemptions, specificity of language, recyclate, reuse, and more to Marius Tent – a leading PPWR expert and the founder of ViaPackagingUG and 360PackMastery Click here to read: https://lnkd.in/eytP9F_K To get access to exclusive premium content, become a Packaging Europe member: https://lnkd.in/em_Jz4_Q   Follow our hashtag to stay up to date with the latest packaging news: #PackagingEurope

🚨 Is your entire organization truly ready for the new PPWR? 🚨 ❗ 3 Urgent Questions to Answer: 🔹 Are you aligned with the mid-2026 deadline? ✅ Compliance will soon be mandatory—does your entire company know what’s coming on PPWR? And, on RAM (too)?! 💡 Action: Packaging leaders must drive awareness. If you’re facing resistance, bring in external experts—businesses listen to outside perspectives. 🔹 Is EPR(Extended Producer Responsability) fully integrated into your strategy? 🔑 EPR isn’t just a requirement—it’s a STRATEGIC tool to drive investment and make recyclability a reality. What would be the point of designing a mono-material for recycling and put it on the market if it ultimately ends up in incineration or landfill, right?! Still the right thing to D4R and implement it (someone should start)!!! 💡 Action: Map EPR rules in every country, engage national teams, and make EPR a leadership priority! 🔹 Does leadership champion your packaging roadmap? ⚠️ PPWR compliance must be a Board-level topic. From top to bottom, your entire organization should support the strategy. 💡 Action: If you don’t know where to start or need internal buy-in—reach out to experts who’ve done it before. ⏳ Time is short—act now! Action is what is needed now! There are tonnes of solutions out there! 💚♻️ Repost to inspire & help someone today! .............. The secret to success is KNOWLEDGE 💙♻️ ! For insights, solutions and resources to help you thrive please look to the comment on 360PackMastery. Let’s shape the future of packaging—together. 💚♻️ #PPWR #PackagingCircularity #Packaginginovation