Venice Music

We Studied Lola Young’s Social Formula for Viral Success Before Messy blew up, Lola Young spent 18 months perfecting her content strategy. She moved fans through the marketing funnel step by step: - Awareness: Reaching new audiences with lip-sync trends and collaborations - Consideration: Pre-release teasers (she teased Don’t Hate Me 16 times before it dropped!) - Conversion: Driving streams and sales with behind-the-scenes clips and live performances - Loyalty:  Speaking directly to fans and making them feel part of the journey A content funnel approach helps artists build sustainable careers. Guiding fans through a clear journey, rather than relying on individual moments, creates long-term growth. 📖 Read the full case study here: https://bit.ly/3FCP0Gv

How Sabrina Carpenter Built a Stronger Artist Brand—And How You Can Too Sabrina’s Short n' Sweet era is a blueprint for artists looking to reinvent themselves and build a cohesive, unforgettable brand. Her success isn’t just about the music—it’s about the world she’s built around it. Every superstar has signature brand elements that make them instantly recognizable, and Sabrina has mastered this effortlessly. From cinematic visuals and playful merch drops to her cheeky, self-aware social media presence, Sabrina turned her release into a cultural moment. Setting the tone with intentional styling, high-profile collaborations, and storytelling that perfectly balanced old-Hollywood glam with Gen Z humor—proving that a strong brand can resonate across audiences. Why does this matter? Sabrina’s case study teaches artists that strategic branding can shape public perception and elevate your releases leading. Therefore, we’ve created a step by step guide for Indie Artists: - Define your core themes and values - Create a visual and narrative framework - Strategize collaborations that match your brand - Plan your content and infuse your style - Execute and iterate For a more in-depth breakdown, check out the full case study: https://bit.ly/40O2LsG

Here's how Bad Bunny is teaching artists a powerful lesson in embracing their local communities for global success: Bad Bunny’s latest album, DeBÍ TiRAR MáS FOToS is proving that success truly starts at home. With this release, Benito has once again showcased the power of authentic connection by centering the rollout on celebrating his Puerto Rican roots and actively engaging with his community. His strategy? -People share things when you tap into nostalgia -Make your rollout an experience so fans can participate -Show appreciation for your community   This approach emphasizes a crucial lesson for artists: it’s not just about the music—it’s about fostering community, cultural impact, and staying true to your identity. By prioritizing the people and places that have supported you from the beginning, you can cultivate genuine connections that extend far beyond your city limits. Keep reading to discover the key strategies Bad Bunny used and how they can inspire artists to rethink their approach to cultural authenticity and community building. Full case study available here: https://bit.ly/40EWLnf Need help planning your next release strategy? Our team of music industry experts has trained the Venice Co-Manager tool to help you create a powerful, personalized plan. Try it here: https://bit.ly/3E2kFjT

We studied Doechii's Social Media Strategy for "ALLIGATOR BITES NEVER HEAL" - and it's a masterclass in turning a release into a moment! 🐊 Doechii’s 16-week campaign is a blueprint for how to do socials right as an artist & we broke down every move so you don’t have to. Doechii set the stage with a full Instagram feed reset, dropping songs weekly, and intentional branding that aligned every move with her sound. While we understand that not every artists is the same, we broke down the key takeaways from Doechii’s rollout so you can adapt them to your next release. Check out the full case study: https://bit.ly/4fufoi5 Need help planning your next release strategy? Our team of music industry experts has trained the Venice Co-Manager tool to help you create a powerful, personalized plan. Try it here: https://bit.ly/3BbPZeY #musicindustry #marketing

We’re looking for the most passionate future leaders in the music industry to join the Venice Team this fall. Get music industry experience and learn from our team. Intern applications are open in the following departments: ✨ Community 📣 Marketing 🤝 Partnerships 📀 Streaming 🎥 Sync Click here to apply: https://lnkd.in/eiY3-kgh Know any stellar college students? Tag them here 👇 #musicindustry #intern #internship

We’re looking for the most passionate future leaders in the music industry to join the Venice Team this fall. Get music industry experience and learn from our team. Intern applications are open in the following departments: ✨ Community 📣 Marketing 🤝 Partnerships 📀 Streaming 🎥 Sync Click here to apply: https://lnkd.in/eiY3-kgh Know any stellar college students? Tag them here 👇 #musicindustry #intern #internship

We’re excited to share that Spotify Discovery Mode is now available through the Venice platform for eligible tracks 🌟 Our team has used Discovery Mode extensively for our artist campaigns, and we’ve seen incredible results in helping them gain visibility and find new fans. That’s why bringing this to Venice is a top priority for us—to give our members every opportunity to promote their music. Here’s a bit of info on the tool and how it works: ✨ What is Spotify Discovery Mode? Discovery Mode helps your tracks get noticed by prioritizing them in listener recommendations and playlists. It uses Spotify’s algorithm to reach new listeners who are likely to love your music. Why use Discovery Mode? 🎧 Get Exposure: Your tracks are recommended to listeners who will likely enjoy them. 🎤 Find New Fans: Reach new audiences who haven’t heard your music yet. 📈 Learn New Insights: Find out how your music performs with new listeners. Finally, a big shout out to our team who made this feature possible: Teddy Atkins, Paul Celebucki, Michele Akinsanya, PMP, Isobel Kelly, Jamal Jimoh, Anton Vishnyak Want to give Discovery Mode a try? Click here to sign up for our Pro Membership → https://lnkd.in/ebTGi2Fu #musicindustry #streaming #Spotify

We studied Billie Eilish's rollout strategy for "HIT ME HARD AND SOFT." What we learned: If you want to build a deeper connection with fans, look at what Billie's doing. Every step of this rollout was infused with a personal touch that resonated with the album's theme. Billie not only shared a deeper side of herself in the music, but also created intimate experiences for her fans in the promotion of the album. From exclusive merch drops to surprise DJ sets and free listening parties, it all felt incredibly personal, fostering an even stronger connection with her audience. While we understand that not every artist has the same resources as Billie, we've broke down her strategy into practical, budget-friendly tips. These tips are designed to empower you to create a successful rollout strategy, regardless of your budget. Check out the full case study: https://lnkd.in/ewFxvQ3F Need help planning your next release strategy? Our team of music industry experts has trained the Venice Co-Manager tool to help you create a powerful, personalized plan. Try it here: https://lnkd.in/enUvYFQG #musicindustry #marketing

I am so excited with how this partnership turned out! While it's not a sync, I've always come from the mindset of --- yes and... I'll figure it out. I am always eager to make artists money and I'll learn new skills and push myself every day for that reason. This was a wonderful learning experience. I am curious... any accomplishments that that you're proud of that fall outside the scope of your role?

Our founders Troy Carter and Suzy Ryoo have been named to Billboard’s Indie Power Players 2024. We’re incredibly proud to be recognized for our commitment to supporting independent artists and reshaping the music industry. See the full list here: https://lnkd.in/grYfXEam #indiepowerplayers2024