TULA Life Balanced

Families—and especially moms—deserve better than burnout. Our most recent member newsletter hit close for so many (too many) of us. The topic: spring cleaning for the mental load. Around here, we know the mental load is absolutely not just about remembering the grocery list. It’s the endless coordination of doctor’s appointments, school logistics, meal planning, emotional labor… Too often, moms are left carrying the weight. A recent snapshot from The Fair Play Policy Institute and USC’s Public Exchange confirmed what so many of us already know: dads overwhelmingly take the lead in… taking out the garbage. But change is happening. FamTech founders are stepping up with solutions—automating household coordination, making delegation easier, and helping families share responsibilities more equitably. Here are a few: Outsourcing Tasks via AI and Human Assistants ⭐ Duckbill – The personal assistant powered by both real humans and AI ⭐ TULA Life Balanced – Task management for errands, meal planning, event coordination & more ⭐ Faye – Connects busy families with underemployed parents who can tackle their to-do lists ⭐ Sundays – Executive assistant service for working parents ⭐ Sage Haus is a platform helping busy parents reclaim their time by outsourcing the mental load and creating home systems to support a healthy division of labor ⭐ honeycomb. unlocks opportunities for parents to share the mental and logistical load ⭐ Strongsuit helps companies attract, support, and retain top talent with our personal assistant that lets them outsource everyday tasks so they can focus on what matters Delegating & Managing Household Responsibilities ⭐ Fairshare – Helps couples split chores and childcare ⭐ Coexist – A relationship app for better coordination at home ⭐Tend Task Task supports equal partnership by carefully cultivating your partnership with the soil, nutrients, and water it needs to thrive ⭐ hampr – On-demand laundry marketplace with a peer-to-peer engine Easing the Burden of Managing the Family Schedule ⭐ Hearth Display – Digital display that simplifies organizing for busy families ⭐ Maple – All-in-one family app with a shared calendar, task list, meal planner & AI ⭐ Poppins – Personal AI that keeps track of tasks and appointments ⭐ Orgo – AI-powered shared calendar for active families ⭐ Jam Family Calendar – A family calendar app for organizing events, tasks, and appointments ⭐ Milo – AI-powered assistant that takes on the invisible load for parents If you’re working on solutions that ease the weight, let’s connect. And if you’re ready to surround yourself with fellow founders and investors shaping the future of care, please join us in the FamTech community. 🚀

$10.8 TRILLION. That's bigger than the entire tech industry. 🤯 Bigger than the GDP of Japan. But here’s the catch: It’s happening in your home right now. What if I told you that this invisible economy is quietly shaping your career, relationships, and overall well-being? Here’s the shocking reality: → Creates 2.5 full-time jobs worth of work in each household → 75% of it falls on one partner (usually women). → Leading cause of relationship burnout. This is the Care Economy: the invisible engine of household management, childcare, and mental load that keeps everything else running. When men embrace their role as co-leaders in the care economy, everything changes: ✅ Partners' careers accelerate ✅ Kids form stronger emotional bonds ✅ Mental health improves ✅ Leadership skills sharpen ✅ Relationships thrive The solution isn't complicated, but it requires awareness: 💥 Recognize the invisible work 💥 Take ownership (not just "helping") 💥 Build systems that last 💥 Share the mental load, not just tasks This isn't about blame. ↳ It's about opportunity. No one taught us this. ↳ But we can change the game. Through my work with busy professionals and leaders facing the demands of career and home life, I’ve learned this: 𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐝𝐨𝐢𝐧𝐠 𝐦𝐨𝐫𝐞; 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲. Ready to transform your relationship and lead your home with purpose? Let’s talk. #leadership #relationships #partnership #personaldevelopment The Fair Play Policy Institute P.S. Which of these changes would have the 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 impact on your life? Let me know in the comments.

Thank you Julie Jargon and the The Wall Street Journal for discussing the much needed topic of #unpaidlabor and the #mentalload and the role of tech. The arricle states: The mental calculus takes a toll, especially on women. A study of mothers of young children, published last month in the Archives of Women’s Mental Health, found that an unequal division of labor for cognitive tasks hurts women more than unequally performing those tasks. Carrying the bulk of the mental load, the study found, was associated with depression and stress for women. “There’s now quantitative data that shows what I’ve been saying for 10 years, which is that anyone can buy mustard, but who’s the one noticing that the mustard is running low?” says Eve Rodsky, author of the book “Fair Play” and the developer of a game-based system for achieving domestic equality. She co-wrote the study of mothers, along with researchers at the University of Southern California. University of Southern California The Fair Play Policy Institute Hello Sunshine

I could not be more excited to share the big news! TULA Life Balanced is coming to Richmond soon + we could not be more excited to join the Richmond community! If you'd like to be one of our first clients when we launch, lemme know!!

It's Day 3 of 𝗕𝗶𝗴𝗴𝗲𝗿 𝗟𝗶𝗳𝗲 𝗦𝘂𝗺𝗺𝗶𝘁!!! Here's the lineup of work and life experts speaking today. There is still time to join us. 👉𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲👉: https://lnkd.in/gPW2Cc-7 🎁 𝘌𝘷𝘦𝘯 𝘪𝘧 𝘺𝘰𝘶 𝘤𝘢𝘯𝘯𝘰𝘵 𝘢𝘵𝘵𝘦𝘯𝘥 𝘵𝘩𝘦 𝘉𝘪𝘨𝘨𝘦𝘳 𝘓𝘪𝘧𝘦 𝘚𝘶𝘮𝘮𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘣𝘺 𝘨𝘪𝘧𝘵𝘪𝘯𝘨 𝘢 𝘗𝘢𝘵𝘳𝘰𝘯 𝘝𝘐𝘗 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘰 𝘢 𝘤𝘢𝘳𝘦𝘨𝘪𝘷𝘦𝘳 𝘪𝘯 𝘯𝘦𝘦𝘥. #impact #growth #leadership #inspiration #innovation #BiggerLifeSummit #Parenting #MothersMonday #InvisibleLabor #AchieveMore #equality #futureofwork #growingforward Dirk Doebler Brooke Markevicius Brian Page Amy Shoenthal Molly Dickens, PhD Ashley Chang Megan Trask Paige Connell Zach Watson Mary Mellino

❔ How can parents & caregivers navigate during this era of massive evolution, uncertainty and ambiguity? 🌟 Registration for the 𝐁𝐢𝐠𝐠𝐞𝐫 𝐋𝐢𝐟𝐞 𝐒𝐮𝐦𝐦𝐢𝐭 opens today! I am excited to be co-hosting this is a free, virtual summit for parents and leaders to authentically connect and design a better future of work and life together. We've brought together 30 experts in work and life to share actionable insights that will transform your approach to daily challenges. Whether you are a parent, caregiver, or employ parents or caregivers - YOU belong at this Summit 👉 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: 👉: https://lnkd.in/gMT6HrVS 🎁 𝐸𝑣𝑒𝑛 𝑖𝑓 𝑦𝑜𝑢 𝑐𝑎𝑛𝑛𝑜𝑡 𝑎𝑡𝑡𝑒𝑛𝑑 𝑡ℎ𝑒 𝐵𝑖𝑔𝑔𝑒𝑟 𝐿𝑖𝑓𝑒 𝑠𝑢𝑚𝑚𝑖𝑡, 𝑝𝑙𝑒𝑎𝑠𝑒 𝑐𝑜𝑛𝑠𝑖𝑑𝑒𝑟 𝑠𝑢𝑝𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝑡ℎ𝑒 𝑚𝑖𝑠𝑠𝑖𝑜𝑛 𝑎𝑛𝑑 𝑚𝑜𝑣𝑒𝑚𝑒𝑛𝑡 𝑏𝑦 𝑔𝑖𝑓𝑡𝑖𝑛𝑔 𝑎 𝑃𝑎𝑡𝑟𝑜𝑛 𝑉𝐼𝑃 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑡𝑜 𝑎 𝑐𝑎𝑟𝑒𝑔𝑖𝑣𝑒𝑟 𝑖𝑛 𝑛𝑒𝑒𝑑. #BiggerLifeSummit #Parenting #MothersMonday #FutureofInvisibleWork #InvisibleLabor #FutureofWork Kelly Ryan Bailey OpenExO