Profound

Brands and retailers are quickly adapting for AI search as shoppers increasingly turn to tools like ChatGPT for product recommendations. Our CEO and co-founder James Cadwallader sat down with The Information to talk about this trend reshaping e-commerce and how Profound can help.

Excited to announce that Ramp is leveraging Profound as their AI Visibility platform in 2025. Ramp identified a gap in AI search by analyzing pre-existing citations, discovering that only 6% came from automation-related content. With Profound’s insights, they created two targeted pages—Accounts Payable Software for Small Businesses and Accounts Payable Software for Large Businesses—designed to test whether AI prioritizes specific, tailored content over high-volume keywords. Within a month, these pages generated 300+ citations, ranking among Ramp’s top six most-cited pages in AI search. By February 2025, Ramp’s AI visibility surged 7x higher, jumping from 3.2% to 22.2%. This experiment validated their hypothesis: AI-driven search rewards content that answers full user queries, not just matches keywords—reshaping how brands approach AI visibility. Excited for the continued work with the talented team at Ramp: Matt Angelosanto, Ali Mercieca, Victoria Naef, Ashley Nguyen, Luke Tubinis, and Karim Atiyeh Read more about our collaboration with Ramp in the case study linked in the comments.

Join our Co-founder and CTO Dylan Babbs at South Park Commons New York City for look at growth engineering, featuring New York's top tech companies: ◆ Akshat Bubna of Modal ◆ Adithya Ramanathan of Hebbia ◆ Everett Berry of Clay ◆ Dylan Babbs of Profound March 27, 6pm South Park Commons NYC

Since everyone's talking about AI search and Generative Engine Optimization, I wanted to understand how it actually works. So I reached out to Dylan Babbs, Co-founder of Profound - a fast-growing startup helping businesses improve their visibility across AI search engines. It's fascinating to see how quickly the search landscape is transforming - with hundreds of millions of users now turning to ChatGPT, Claude, Perplexity and other AI engines as their primary information source. Dylan shared how Profound helps companies understand and control their AI visibility through: - Mapping the "information diet" of AI engines - analyzing what sources they prefer to cite - Tracking which specific queries trigger your brand mentions - Monitoring sentiment analysis - whether AI engines present your brand in a positive, neutral, or negative light This creates a gap analysis showing exactly what content to create and how best yo distribute it to improve visibility in AI search results. What I found most valuable was learning that this represents a rare opportunity - unlike established SEO where the large players dominate a category, AI search visibility offers newcomers an opportunity to establish themselves as category leaders. Here's a 2-minute snippet where Dylan explains how to get started with GEO. Full conversation coming soon.. #GenerativeEngineOptimization #GEO

We are excited to announce support for region-level prompting and analysis as part of the Profound platform. Starting today, customers can analyze how their brand is appearing in AI search engines in 80+ different countries around the world. https://lnkd.in/g7h5ncbR

Excited to announce that 11x is leveraging Profound as their AI Visibility platform in 2025. 11x.ai specializes in developing autonomous AI-driven workforce management platforms designed to optimize sales and customer engagement processes. Looking forward to continued collaboration with Keith Fearon and the innovative team at 11x.ai!

BIG time event coming up soon at South Park Commons: join NYC's leading tech companies for a deep dive into the Rise of Growth Engineering on March 27th We'll have lightning demos to get a glimpse in how technology leaders are using growth engineering to acquire users. Modal co-founder Akshat Bubna Hebbia Head of Applied AI Adithya Ramanathan Profound co-founder Dylan Babbs 📆 March 27 📍 South Park Commons NYC Link below in the comments.

Hiring for a super impactful role at Profound - come lead all things product design as we build out the world's best platform to understand and control your AI presence. Looking for: - strong business, product, and UX thinking - experience with dashboard / SaaS / data viz / analytics 📍 NYC in office 📪 dylan@tryprofound.com

Profound is now SOC 2 Type I compliant! Security and trust are at the core of what we do. This independent audit validates that our security practices, controls, and infrastructure meet the highest industry standards for safeguarding data. As AI adoption accelerates, companies need confidence that their data is handled securely. We’re committed to providing the highest level of transparency and protection. Learn more about our enterprise offering at tryprofound.com/enterprise

Grok from xAI merges real-time Websearch with advanced DeepSearch for context-rich, accurate answers—transforming how AI interacts with information. Profound’s Agent Analytics helps you stay discoverable in Grok’s ecosystem by optimizing your site for its sophisticated crawlers. https://lnkd.in/eFRmYawn