Clay

Pleased to have Clay's insights featured in HubSpot For Startups's 2025 Hypergrowth Startup Index! 🤖 The research confirms: While AI investment continues at record pace, companies delivering real value focus on solving specific problems rather than implementing technology for its own sake. Key finding: The fastest-growing AI companies target specific workflows with measurable ROI instead of pursuing overly broad applications. See the complete analysis in the full report below! ⬇️

Ever feel like your cold emails vanish into thin air? Maybe you're stuck, burnt out, or need a little inspo to turn your unanswered cold emails into authentic conversations Here's an "oldie-but-a-goodie" Clay resource that gives you 𝟮𝟰 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝘂𝘀𝗲 𝗔𝗹 𝗲𝗺𝗮𝗶𝗹 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (with prompts in comments! 💬) Written by 🦾Eric Nowoslawski -- he breaks down personalization into 4 levels to take you deep into "Positive Reply" territory > Level 1 - Random > Level 2 - Company or lead specific > Level 3 - Recent or top-of-mind topic > Level 4 - Recent and top-of-mind topic related to our product These prompts will help you: ♦️ Create 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that reach prospects 10x your current pace ♦️ Show prospects you've 𝗱𝗼𝗻𝗲 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸 ♦️ Balance 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗵𝘂𝗺𝗮𝗻 𝘁𝗼𝘂𝗰𝗵 more effectively ♦️ Position yourself as a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗱𝘃𝗶𝘀𝗼𝗿 (𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝗹𝗹𝗲𝗿) ♦️ Start sending 𝗲𝗺𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁 𝗼𝗽𝗲𝗻𝗲𝗱, read, and answered

Yesterday we camped out with the Clay team in New York for a full day hackathon and it was SO FUN. The goal was to turn our AI dreams into action. Jess Bergson, Varun Anand and the whole Clay team are incredibly impressive. I also got to work with Sachi Tyagi, who designed and coded an entirely new feature for us and launched it in time to demo at end of day. This team is 🔥 I'm also grateful to our Vanta AI hypebeasts Kelly Bray Mark Lail & Daniel Baralt for making this happen! A few of the use cases we built (in just a few hours): - A refreshed smart account and contact enrichment flow that'll save SDRs a huge amount of time (hours per day) - Automated SDR pre-call research tailored to our ICP and value prop - Alerting when someone new is hired at a customer, with relevant background and whether or not they already know Vanta (or a competitor!) - Auto-logging call insights to CRM, including who might be a champ or EB - Generate customized business review slides based on account context And that's not all. It was truly impressive what we built in a short time together. This is the name of the game in GTM now. It's time to build. 🚀

Today was fun! An all day hackathon at Clay HQ in NYC not only talking about how we want to change the way we work with AI, but actually building towards that future and sharing it with the whole Clay team. Big thanks to Varun Anand Jess Bergson and team for hosting a super productive day. For Post Sales, we built the ability to: - see when new key roles are hired at our customers plus understand if that person is coming from previously using Vanta or not. Key insights for crafting our introduction to Vanta! - automatically log insights into SFDC from our calls like who are the EBs, Champions, customer objectives, competitive considerations, etc. so we can easily keep continuity of important information through their customer journey. - generate Business Review Google slides that are tailored to a customer based on health, the contact profiles (are they new or experienced with Vanta), recommended next products and highlights of relevant competitive differentiation. The possibilities feel endless for how we can uplevel the way we serve customers with AI supercharging our teams. Stevie Case Mark Lail and I just finished discussing that the way we work is going to look wildly different so very soon! ✨

The Oakie.ai templates are a no-brainer for public company research and outreach. With this update, we now have 𝟭𝟬 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝘂𝘀𝗲 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 for you, plus the ability to 𝗮𝘀𝗸 𝗔𝗜 𝗽𝗼𝗶𝗻𝘁𝗲𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝘂𝗯𝗹𝗶𝗰 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗳𝗶𝗹𝗶𝗻𝗴𝘀 – without even needing the ticker. Just input company names, select your desired filing types & time frames, and get detailed insights on revenue, organizational changes, GTM initiatives, operational challenges, and more. And with the new templates, frequently researched metrics like headcount analysis to debt and cash flows can now auto-populate everything for you! This integration makes public company research actually manageable, giving your team hours back while providing deeper insights for more meaningful outreach. Shoutout to the Oakie.ai team for this killer integration! Check it out today and let us know what you think! 👇️

Lets break down how Regency Supply used Clay to solve several major issues around data acquisition: 𝗞𝗲𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: ⏳️ Manual verification of e-commerce registrations was time-consuming 🧙 Traditional data providers couldn't find local electrical contractors 🧰 They needed better ways to enrich and maintain contact data 𝗢𝗻𝗰𝗲 𝘁𝗵𝗲𝘆 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 Clay, 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 😁 "We automated our entire morning qualification routine. This process was previously 100% manual and totaled hours of work each month. Now our team focuses on higher-value tasks instead of manual research." - Andrew Thomas (Dir. of Marketing at Regency Supply) 𝘞𝘪𝘵𝘩 𝘊𝘭𝘢𝘺, 𝘙𝘦𝘨𝘦𝘯𝘤𝘺 𝘚𝘶𝘱𝘱𝘭𝘺 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘵𝘰: 1️⃣ 𝗙𝗶𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀: They used Clay's Google Maps integration to find electrical contractors through their business listings, which contractors keep up-to-date to receive service calls. 2️⃣ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: They built a system that automatically verifies e-commerce registrations, checks business legitimacy, and routes qualified leads to sales reps. 3️⃣ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: They created a workflow that parses contact names for better email personalization options. 4️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 𝗱𝗮𝘁𝗮 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁: They integrated Clay with HubSpot so sales reps can enrich contacts on demand without leaving their CRM. 5️⃣ 𝗧𝗿𝗮𝗰𝗸 𝗷𝗼𝗯 𝗰𝗵𝗮𝗻𝗴𝗲𝘀: They set up automatic monitoring of 5,000+ key contacts, with instant alerts when someone changes roles. "Clay simplifies how we experiment with new ideas and automate processes. Whether testing AI workflows or building contact lists, Clay is consistently a foundational tool we turn to." - Andrew Take a deeper look into how Clay helped them solve their data acquisition headaches. Full case below ⬇️

Tune in tomorrow for a Clay 𝘅 Trigify.io 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗦𝗲𝘀𝘀𝗶𝗼𝗻‼️ Chris Viglietta(Clay) and Max Mitcham (Trigify) will teach you how to unlock the power of social activity for your outreach strategy 🔐 🚀 You'll become a master at creating the ultimate sales intelligence stack by combining 𝘊𝘭𝘢𝘺'𝘴 𝘦𝘯𝘳𝘪𝘤𝘩𝘮𝘦𝘯𝘵 𝘴𝘶𝘱𝘦𝘳𝘱𝘰𝘸𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘛𝘳𝘪𝘨𝘪𝘧𝘺'𝘴 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘰𝘯𝘪𝘵𝘰𝘳𝘪𝘯𝘨 Here's what you'll see in action: 1️⃣ Create a radar for prospects engaging in relevant content 2️⃣ Supercharge your contact list with interest-based enrichment 3️⃣ Find competitors and track early buying signals for effective engagement 4️⃣ Never miss a brand mention again with automated alerts Get ready to level up your outreach game 🏋️♀️ 🗓 Thursday, April 3 🕛 1:00 PM ET Reserve your spot ⬇️

This just in: Our brand new 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗣𝗜 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 lets you track and analyze all your brand mentions directly in Clay! (Yes. This is the official LinkedIn API - straight from the source) Here's what the integration gives you: 1️⃣ Track ALL daily brand mentions across LinkedIn 2️⃣ Identify competitor comparisons automatically with AI 3️⃣ Enrich social metadata to see engagement metrics 4️⃣ Map every reactor's profile (job title, company, etc.) Now you can easily filter for prospects/leaders/influencers engaging with your brand, monitor competitor mentions, and identify their most influential community advocates No more (NO MORE!) manually scrolling through notifications or missing key conversations about your brand. Let Clay do the heavy lifting while you focus on meaningful engagement. Check out the demo video ⬇️ And don't be afraid to tag your favorite growth marketer / demand generator / community manager 😁

In the early days of Clay, we would manually search through Reddit pages to see how people were talking about data enrichment and growth. Now that can be fully automated in Clay! Here's what's possible now: 💎 Source and enrich relevant content at no cost 💎 Monitor Reddit conversations automatically 💎 Find posts that mention keywords you care about (like your company name) 💎 Automatically extract all comments and context with a single click 💎 Use AI to analyze the sentiment and organize what people are saying 💎 Forward discoveries directly to Slack or store in Google Docs/Notion

"Who needs coffee when you can chat with Varun for 5 minutes in the morning?" - real quote from our Q2 readout this week Are you fired up? We're fired up. Adam'S FIRED UP! Yes. We have a big vision. One of the ways we articulate it: In X years, Clay will be synonymous with "growth" -- the way that Figma owns "design", Google "search", and Uber "transportation". Yes. It's on us to keep on executing at the highest level and we know it won't be easy... but it's genuinely super exciting to think about 😁 😤 🙌 It's bold goals like these that also help us attract the best talent, the best customers, and the best community ☺️ (Join us! #GrowWithClay)